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Lee Odden

Facebook Marketing Best Practices – Web 2.0 Expo

Lee Odden on Apr 24th, 2008     Marketing PR Conferences, Online Marketing, Social Media, Social Networking, Web 2.0 Expo

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After the keynote frenzy this morning, the session that stood out for me was “Facebook Marketing: Best Practices” with Jeremiah Owyang from Forrester Research as moderator, Evan Mager from AKQA, Holly Liu from Watercooler, Brett Keintz of 750 Industries and Stanford GSB and Kevin Barenblat of Context Optional.

Some of the key takeaways from this session were:

  • Be clear with your objectives
  • Test spending money on Facebook marketing even if you aren’t sure about the return. Hey, 1,000,000 visits can’t be wrong!
  • Understanding the ROI of Facebook requires a new kind of mindset
  • Don’t take away the social features of Facebook from users
  • Facebook marketing is not about driving traffic to your web site. Keep Facebook users on Facebook
Lee Odden

Reader Poll: How do you use Twitter?

Lee Odden on Mar 5th, 2008     Online Marketing, Reader Polls, Social Media, Social Networking

reader poll

UPDATE: Survey Results on Top 10 Uses of Twitter are here.

Without question, the microblogging platform Twitter (follow me here) is a phenomenon many of our readers are exploring or trying to figure out. Whether you’re in search marketing, advertising, interactive marketing, journalism or public relations, there are many ways to use Twitter as a communications, networking and even a socializing tool.

Some people post the most benign information such as the mass fixation on Twittering while in airports. Others produce steady streams of thoughtful goodness, insights and links to content you simply won’t find anywhere else. Twitter can even be a productive marketing tool and if you look, you’ll find an amazing number of resources on it.

Lee Odden

Social Media Marketing Tips

Lee Odden on Jan 30th, 2008     Social Bookmarking, Social Media, Social Media Smarts, Social Networking

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Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

Todd Defren from SHIFT Communications shared two of his own posts from a series on social media: Tips on using Twitter for finding and developing relationships and another post on using Del.icio.us for PR “edgework” or direct interactions with consumers.

Lee Odden

Reader Poll: Is Facebook Losing it’s Luster?

Lee Odden on Jan 20th, 2008     Reader Polls, Social Media, Social Networking

reader poll

A recent report from Hitwise cited Facebook as having grown by 51% yet MySpace is still King of the online social networking world with 76% of US social network traffic. According to Nielsen Online, MySpace attracted 60.1 million visitors in December 2007 compared to 22.6 million visitors for Facebook.

While that growth news is all fine a good, from a personal observation standpoint, I’ve noticed I’m not logging into Facebook much anymore. Many of the updates I get are irrelevant to my interests as more and more people try to boost their friend counts and I mistakenly (in hindsight) accept those requests.

I posted a question to Twitter about not using Facebook lately and several others acknowledged the same trend which leads us to a Reader Poll question:

Lee Odden

Facebook on the Ropes?

Lee Odden on Dec 2nd, 2007     Online Marketing, Social Media, Social Networking

Damn, it was a tough weekend for Facebook on the publicity/blogosphere front. With Beacon blatantly selling out Facebook users’ privacy whether they’re logged in or not has nowhere else to go but controversial.

A platform built on community now making more aggressive efforts to monetize that community and not being honest about it smacks of downward spiral. But that’s just me. Here are thoughts from others you might be interested in:

Blognation – I’m Ready to Bail on Facebook – the New Face of Evil

bub.blicio.us (Brian Solis) – Has Silicon Valley Pulled an About Face on Facebook?

The Idea Shower (Nate Weiner) – Facebook, Here is Misinformation

Star Tribune (Jackie Crosby) – Bloggers seeing red over Target’s little secret

Lee Odden

The Currency of Social Networks

Lee Odden on Nov 26th, 2007     Link Building, Online Marketing, SEO, Social Media, Social Networking

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About 2-3 times a day a pitch comes in via email, Facebook message or other means asking for a mention or a link. Some are cut and paste pitches from PR reps, some are from companies trying to promote their own message and some are from industry associates that feel they have something special to share.

Even when an announcement seems interesting, more often than not a post won’t be created for it since Online Marketing Blog doesn’t really cover industry news. Unless it’s a topic that’s spot on and can help fortify a post that’s already in the works, there’s little if any chance of getting covered. As much as I’d like to give a mention and a link, I normally don’t. However if it’s really good, I do something much better.

Lee Odden

Poll: Will OpenSocial “Maka-Maka” Facebook Obsolete?

Lee Odden on Nov 1st, 2007     Google, Marketing Industry News, Reader Polls, Social Media, Social Networking

The hot potato in social media this week is the OpenSocial web standards initiative (see screenshots here) promoted by Google involving numerous social applications, platforms and partners including: Ning, LinkedIn, Friendster, Oracle, Plaxo, Orkut, Salesforce, iLike, and Slide. Reported first on TechCrunch, “OpenSocial is a set of three common APIs, defined by Google with input from partners, that allow developers to access core functions and information at social networks”. That information includes: profiles, friends and activities.

A distinguishing feature of OpenSocial is that applications will be created with normal HTML and JavaScript. Facebook requires development using it’s own markup language making the apps unusable elsewhere. With the recent $240 million Microsoft investment in Facebook and a $15 billion valuation, the stakes are very high. Some say OpenSocial isn’t really opening any doors or isn’t a threat to Facebook. What say you?

Lee Odden

What Can You Do With MyBlogLog? Tips from 18 Members

Lee Odden on Oct 25th, 2007     Social Media, Social Networking, User Generated Content

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MyBlogLog Glamour Shots

As both an active participant (first and foremost) and a consultant in the ways of social media, it occurred to me that we should engage the communities of interest we’re involved with for tips. Who better to get tips on social media from than people who are actually USING social media?

Online Marketing Blog, which has a top 50 MyBlogLog community, is fairly active and even interviewed MyBlogLog CEO Scott Rafer. Today I pinged the members of our MBL community and within a very short period of time received about 20 responses. Here are 17 that made the cut and one of our own.

Our first tip on MyBlogLog is from none other than Robyn Tippins, Community Manager at MyBlogLog and a blogger at Practical Blogging.

Lee Odden

Pownce Invites

Lee Odden on Oct 24th, 2007     Social Media, Social Networking

By now, I’m not sure how many people DON’T have a Pownce account, but in case you do not and are interested, link here, oops :)  I mean leave your email in a comment below and I’ll send you an invite. I have about 30 or so. After that, the Pownce invite giveaway is closed.

For the uninitiated, Pownce is a microblogging format similar to Twitter where you can also share files.

TopRank Online Marketing

Session: SMX Micro Communities

TopRank Online Marketing on Oct 17th, 2007     Marketing PR Conferences, Search Marketing Expo, Social Media, Social Networking

Micro Communities panel

Do you have an interest in crochet? Extreme ironing? Wearing only green shoes? There is probably a social networking community out there for you so you can connect with like-minded people who share your interests. At SMX Social Media this afternoon Rand Fishkin and Liana Evans both spoke on how to find, use and leverage these smaller social networking communities.

To find these micro communities in your vertical, you can check out the web 2.0 lists of social media lists, search for topic relevance and coverage in a search engine and read the social media discovery blogs. The long tail of social networking sites and micro communities is very, very long. You will be able to find a targeted micro community focused on what your interest is.

TopRank Online Marketing

Session: Effectively Leveraging Social Networking

TopRank Online Marketing on Oct 17th, 2007     Marketing PR Conferences, Search Marketing Expo, Social Media, Social Networking

Effectively Leveraging Social Networking panel

When you have all the social media essentials, and you know that you need to be social and active in your social networking communities, how do you effectively leverage that to benefit yourself (and your company)?

The speakers in this session on SMX Social Media Day 2 gave the audience tips and recommendations on how to best use social networking, specifically Facebook, LinkedIn and MySpace, to make yourself known in the networking world.

Dave McClure of 500Hats spoke first with a fun tutorial on Facebook. Facebook is great for promoting events and for joining groups to share your brands and ideas and products to those interested in your industry. One of the main characteristics of Facebook that Dave focused on was leveraging the news feed in Facebook.

Lee Odden

Is Your Social Media Marketing Strategy Passive or Active?

Lee Odden on Oct 16th, 2007     Social Bookmarking, Social Media, Social Networking

When talking with so many companies of all sizes and types about marketing with social media, many are keen on the idea, but don’t have a clear idea of the best way to incorporate tactics like social bookmarking into their content promotions.  Anyone can throw up links to Digg, Del.icio.us and Facebook, but does it actually do anything?

The way I see it, two of the most practical ways to approach promoting content via social media sites such as social bookmarking and news would best be characterized as “active” and “passive”. In fact, there are many situations where both make sense.

The kind of promotion I mean is on social news or bookmarking service wheres you can submit a URL, describe and tag it, then others in the community can comment and/or vote.

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