Online Marketing Blog

Eurekster has announced today that their social search product, SwickiPublisher, will be used to create a new vertical search engine feature on the Forbes.com home page via a tab called “Web” and on the search results pages.

I had the opportunity during the San Jose Search Engine Strategies conference to talk about Eurekster with CEO, Steve Marder. Unfortunatley, I did not get a chance to write about that meeting during the conference, so I’ll include some of the things he shared here.

Todd Defren posts a nice rundown on using del.icio.us for an online PR initiative for bzzagent. Deli.cio.us is used to create content of value to journalists covering WOMM - the word of mouth marketing industry of which bzzagent is the focus.

What are we doing here? Providing any writer who is interested in WOMM with a customized research page containing the top news in the space, including first-hand reaction — on a daily basis — by a WOMM industry pioneer. For media types, et al., who subscribe to the RSS feed of that del.icio.us page, that’s a daily dose of Thought Leadership!

A few recent articles on social search got me thinking about how much search has changed and continues to change. In a meeting with a staff member last week I was explaining the notion of “collective intelligence” and how millions of individual editorial decisions people make through social search and tagging is taking the user search experience to a new level.

Over at iMedia Connection, iProspect’s Naga Krothapalli talks about the pros and cons of social tagging and search. The pros include: an alternative to browser based bookmarks, ease of use due to tags and the “theoretical” improvement in ability for the search engine to provide relevant and more accurate results. The cons: limited number of user adoption and doing tagging as well as limitations of tagging.