If you flip through your TV channel guide, it’s hard not to notice the number of contest-based shows. Whether people are competing to be the next music icon, lose weight or play games using household products the common theme is competition and a chance to win big.
TV producers are smart and continue to find success from audiences who like to compete and love to win.
This same idea can be leveraged in online marketing to get a community excited, find new audiences and keep your brand top of mind.
At the PRSA Digital Impact Conference Sandra Fathi, president and founder of Affect and Ben Pickering, CEO of Strutta guided the audience through the process to create a winning online contest.