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Spotlight on Search


Lee Odden

Video: Interview with Adam Lasnik of Google

Lee Odden on Feb 20th, 2008     Google, Search Engine Strategies, SEO, SEO Tips, Spotlight on Search, Video Interviews

On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content – especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

http://video.google.com/videoplay?docid=1830519162896248638
Lee Odden

Matt McGowan Interview: Lowdown on SES New York 2008

Lee Odden on Feb 11th, 2008     Interviews, Search Engine Strategies, Spotlight on Search

Spotlight on Search Interview with Matt McGowan of Incisive Media: Search Engine Watch, ClickZ, Search Engine Strategies.

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The Search Engine Strategies conference in New York undoubtedly one of my favorites and the next SES NYC show is coming up fast, March 17-20, 2008. Since SES has changed its format starting with the New York show, I pinged Incisive Media’s Marketing VP Matt McGowan with a few questions on format, speakers, Yahoo/Microsoft, recession and his 5 top reasons for attending a SEM conference in the Big Apple.

Matt, this is our first time interviewing you. Can you share a bit about your background and how exactly you became the “007 VP of Marketing” for Incisive Media and what you do? (Make it good because we’ll do our best to make sure this interview ranks well on Google ;) )

Lee Odden

Internet Marketing Interview with Jim of WeBuildPages

Lee Odden on Jan 3rd, 2008     Interviews, SEO, SEO Tips, SEO Tools, SEO Training, Spotlight on Search

Jim Boykin

The Internet Marketing instructional program including videos and tools conceived by We Build Pages, has officially launched. I think a lot of people in the search marketing industry will be wowed by the sheer volume of quality information that’s available. Currently there are a series of 12 videos from the likes of Aaron Wall, Shoemoney, Neil Patel and Jim himself. Plus, most of the famous We Build Pages SEO and link building tools have been taken offline and included in the program along with many of the private WBP tools.

I was fortunate to be included in the program and Jim was good enough to take some time and answer a few questions about Internet Marketing Ninjas during the launch to cover how/why it was started, how he was able to get some of the smartest search marketers to give up their secrets and what future enhancements are in store.

Lee Odden

Interview With Terry Plank SEMPO Institute

Lee Odden on Jan 2nd, 2008     Interviews, Marketing Industry News, SEMPO, SEO Training, Spotlight on Search

The opportunities in the search marketing industry are as good now as they’ve ever been. With a new year many people working for agencies, just getting out of college or the military will be looking for careers and training that fits their need for a technical yet creative job that also doesn’t stagnate.

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To help fulfill the growing demand for training and education in the search marketing industry, SEMPO Insitute has been created to provide structured, peer reviewed educational opportunities. The Institute is led by dean, Terry Plank and Online Marketing Blog is pleased to provide readers with this interview about how SEMPO Institute was created as well as the challenges and opportunities facing the search marketing industry.

Lee Odden

David Berkowitz & Gord Hotchkiss – Search Insider Summit Utah

Lee Odden on Dec 10th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Search Insider Summit, Spotlight on Search

A whirlwind conference schedule winds up this year with Mediapost’s Search Insider Summit being held in Park City Utah at the Stein Eriksen Lodge Dec 12-15, 2007.  As part of our media sponsorship duties, I caught up with conference chair, David Berkowitz from 360i and the host/MC, Gord Hotchkiss of Enquiro for a quick interview:

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Please tell us a little about yourself – a mini bio if you will.

David: I’m Director of Emerging Media and Client Strategy with 360i, the search-focused digital agency. I’ve been writing a weekly Search Insider column for MediaPost since it launched in mid-2004. For fun, I have my own blog at MarketersStudio.com, and I do a fair amount of speaking at industry events. It’s a great gig, especially with the clients I get to work with.

Lee Odden

Pubcon Video: Melanie Mitchell AOL

Lee Odden on Dec 7th, 2007     Interviews, Online Marketing, Pubcon, Spotlight on Search, Video Interviews

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

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Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

Lee Odden

Pubcon Video: Tanya Vaughan Interview

Lee Odden on Dec 5th, 2007     Interviews, Online Marketing, Pubcon, SEO, Spotlight on Search, Video Interviews

As the Global SEO Program Manager/Diva :) for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pubcon Video: Neil Patel Interview

Lee Odden on Dec 5th, 2007     Interviews, Online Marketing, Pubcon, Social Media, Spotlight on Search, Video Interviews

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation – oops, I mean marketing tactics :) and experimenting.

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Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.

Lee Odden

Pubcon Video: Adam Audette Interview

Lee Odden on Dec 5th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Pubcon, SEO, Spotlight on Search, Video Interviews

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

SES Chicago Interview: Kevin Ryan and Kevin Heisler

Lee Odden on Nov 29th, 2007     Interviews, Online Marketing, Search Engine Strategies, Spotlight on Search

Spotlight on Search: Interview with Kevin Ryan and Kevin Heisler

What we have for you today is a double scoop, double feature and two times our regular interview spunk involving Kevin Ryan, Global Content Director for Search Engine Strategies and Search Engine Watch and Kevin Heisler, Executive Editor of Search Engine Watch. I’ll have to say, there are a few gems in this one, so read on:

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(Heisler photo credit, Christine Churchill)

Let’s cut to the chase on SES Chicago and Pubcon happening at the same time this year. I am not sure most people realize it was not intended to happen that way. Do you anticipate there being much of an effect on attendance? How different are the audiences these two events are attempting to attract?

Lee Odden

Interview with Danny Sullivan & Neil Patel on SMX Social Media

Lee Odden on Oct 9th, 2007     Interviews, Marketing PR Conferences, Search Marketing Expo, Social Media, Spotlight on Search

Spotlight on Search Interview with Danny Sullivan of Third Door Media and Neil Patel of Advantage Consulting Services

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Next week the next of the Search Marketing Expo (SMX) conference series kicks off in New York: SMX Social Media. Developed by search engine industry legend Danny Sullivan and social media guru Neil Patel, the agenda for this event mixes strategic direction with plenty of practical advice sessions ranging from social news to social bookmarking to social networking with a double dose of Wikipedia on day two.

Danny and Neil were good enough to take some time out just a week before the conference to do a short interview covering the adoption of social media marketing by old school marketers, social media as a stand alone marketing channel, breaking out the crystal ball on the future of social media and rating which of the most popular social media sites will be successful.

Lee Odden

Interview with Chris Sherman of Third Door Media

Lee Odden on Sep 17th, 2007     Interviews, Search Marketing Expo, Spotlight on Search


Spotlight on Search Interview with Chris Sherman, Executive Editor, Search Engine Land

Chris Sherman
Photo Credit Liana Evans

Online Marketing Blog is very fortunate this week to have a special interview with Chris Sherman, Executive Editor at Search Engine Land and long time observer/analyst/practitioner/advocate in the search engine marketing industry. Chris has been a instrumental influence in the growth of the search marketing industry with his 10+ year old search consulting practice, past involvement with Search Engine Watch and Search Engine Strategies as well as his new role as Executive Editor at Search Engine Land, running the Search Marketing Now webcasts and helping to program SMX conferences.

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