TopRank Online Marketing

Archive for the 'TopRank News' Category


Lee Odden

TopRank Digital Marketing Talent Pool Grows with Adam Singer

20 Comments | Posted by Lee Odden on Jun 15th in Online Marketing, TopRank News |

[Note from Lee:] What do you get when you mix two parts “practice what you preach” with a focus on clients and a passion for the digital marketing industry? New clients, renewals and expansion of many client online marketing programs. Working with a great mix of clients is complimented by a fantastic team at TopRank which we’re continuing to grow.

I’m happy to announce that Adam Singer has joined TopRank as an Account Manager.  At Adam’s previous position as a Digital Strategist with a PR firm in FL, he championed many social media, SEO and online PR programs providing client executives with strategic guidance on their digital strategy. Adam is a savvy blogger at FutureBuzz and we’re looking forward to his social media smarts as a welcome addition to the TopRank Online Marketing team. Please read Adam’s first post and welcome him. Watch for his regular contributions to Online Marketing Blog in the weeks and months ahead.

Lee Odden

Learn SEO, Social Media, Digital PR from TopRank

6 Comments | Posted by Lee Odden on May 18th in Marketing PR Conferences, Online Marketing, Online PR, Other Events, PR Conferences, SEO, Social Media, TopRank News |

AudienceOver the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog.  

Topics during these events will emphasize the practice areas of our agency: Search Marketing, Online Public Relations and Social Media Marketing. Locations will range from New York to San Francisco to Minneapolis.

May 19: Media Relations Summit, Crowne Plaze Hotel in NYC (event info)

4:30 pm: Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility
If you’re ready to vault your website, landing pages, corporate videos, blogs, press releases, and online newsroom into the top of the search rankings, take in this one-hour bootcamp. You’ll learn all the latest tools, tips and tricks for making Google and Yahoo love you.

Lee Odden

Using Online News to Drive SEO

35 Comments | Posted by Lee Odden on Mar 18th in Online Marketing, Online PR, Press Release Optimization, Public Relations, SEO, TopRank News |

digital pr Today we’re doing a webinar (2:00 pm EST) with PRWeb on the topic of leveraging search engine optimization and news content for improved search engine marketing performance.  Registrations for this webinar were capped at 2,500, so if you didn’t make it in time, please visit the comments for this post as we’re contining the conversation there after the webinar.

The bottom line for the presentation is that there are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.

Lee Odden

Happy Birthday TopRankBlog & SEO Blogs Class of 2003

23 Comments | Posted by Lee Odden on Dec 26th in Blogging, Online Marketing, TopRank News |

online marketing blog 5I am happy to say that this weekend, December 28th  marks 5 years of blogging at Online Marketing Blog. From the infamous “Florida Update” of December 2003 to current, practical advice on social media strategy December 2008, TopRank has been a trusted source of information for thousands of readers.

The entire TopRank Blogging team wishes a sincere Thank You to everyone that has commented, subscribed and linked to us over the years.  TopRank’s blogging efforts have been recognized in many ways including being one of the top 50 favorited blogs on Technorati, ranked a top marketing blog on Advertising Age and endorsed by fans from The DMA, PRSA, Microsoft, IBM, Yahoo and many others.

Thomas McMahon

Happy Holidays from TopRank Online Marketing

2 Comments | Posted by Thomas McMahon on Dec 24th in Online Marketing, TopRank News |

(Either JavaScript is not active or you are using an old version of Adobe Flash Player. Please install the newest Flash Player.)

The entire team at TopRank Online Marketing would like to wish our valued readers a very happy holidays and a fantastic new year. We sincerely appreciate all our subscribers and all the amazing insight, comments and connections you’ve helped us make over 2008 and hopefully between each other.

Save to del.icio.us [StumbleUpon] [Sphinn] [Google] [Facebook] [Twitter]             subscribe Subscribe to this Feed
Lee Odden

Hands On Social Media Smarts for Direct Marketers

7 Comments | Posted by Lee Odden on Nov 19th in Marketing PR Conferences, Online Marketing, Other Events, Social Media, TopRank News |

DMA TopRank Online MarketingTopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers. 

On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers.  At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.

Lee Odden

Top Content Marketing Blogs from Junta42

2 Comments | Posted by Lee Odden on Nov 16th in Blogging, Online Marketing, TopRank News |

content marketing blogs
Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I’m happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian Clark, Jeremiah Owyang, Brian Solis and David Meerman Scott is very humbling.

Lists are always controversial by nature as they exclude and include based on criteria that rarely satisfy everyone. But we’re happy to be included all the same and a BIG THANKS goes to the TopRank team that’s been liveblogging conferences over the past two months of consideration for this list.

Here’s the complete list of 42 top content marketing blogs:

Lee Odden

Thank You to VISI Web Hosting - Best in Minnesota

2 Comments | Posted by Lee Odden on Sep 24th in Online Marketing, TopRank News |

Online Marketing Blog readers may remember a while back that our blog was shut down by a previous host with no warning because of too much load on the shared server. When they did finally respond/contact us it was to sell an upgrade while web requests for our site returned a 404 not found message.

VISI Web Hosting

We turned to a local web hosting company, VISI, for a dedicated server and things have been running smoothly ever since. Our experience with VISI is documented on this post, “VISI - A Web Hosting Company That Rocks“.  We’ve been hosting with VISI for over 1 1/2 years and we’ve had very rare if any reason to contact them. When it comes to hosting, that’s a very GOOD thing.

Lee Odden

PR and Social Media: PRSA Teleseminar

2 Comments | Posted by Lee Odden on Feb 25th in Online Marketing, Online PR, Public Relations, Social Media, TopRank News |

prsa.gif
Tomorrow the PRSA is conducting a teleseminar “PR and Social Media - What every practitioner needs to know“.

Take a first-hand look at the phenomena that are redefining the practice of public relations.  Hear from three digital PR pioneers about the array of new tools, strategies and channels available to today’s practitioner from Facebook and Second Life to blogger relations, digital video and search engine reputation management.

As has been the case with a number of public relations industry events, I am tasked with bringing a search marketing perspective to a PR and social media focused panel. A similar session was held at the PRSA International Conference last year, “Social Media for PR Practitioners“, so the seminar tomorrow will be a nice update.

Lee Odden

Online Marketing and PR Jobs @ TopRank

4 Comments | Posted by Lee Odden on Jan 9th in Online Marketing, Public Relations, SEO, TopRank News |

What a year 2007 ended up to be for TopRank and 2008 has already started with a bang. We’ve been fortunate to work with small companies like Smart-Kit and Web Awards as well as some of the largest companies in the world including NWA, HP and McKesson. New clients for 2008 already include PRWeb, Radian6 and SPS Commerce.

Along with the tremendous growth we’ve experienced, TopRank has several positions open. Since Online Marketing Blog has such a talented group of readers, we’re curious if some of those readers have the right stuff or perhaps know someone with the right stuff to join our energetic, growing marketing company based in Minnesota. The open positions include:

Lee Odden

Voting Begins - Search Marketing Blog Awards

6 Comments | Posted by Lee Odden on Dec 28th in Blogging, Online Marketing, Search Industry News, TopRank News |

checklist.jpg

Loren Baker’s Search Engine Journal has recently taken nominations for best search marketing blogs in a variety of categories. I am happy to say TopRank’s blog, aka “Online Marketing Blog” has been nominated in 4 of the 19 categories.

Thank you to friends and readers of Online Marketing Blog for nominating us! You can now vote for TopRank’s blog (5 for best!) in the following categories:

  • Best Search Conference Coverage - Category #16
    As an official media sponsor for blog coverage of: SES, ClickZ, SMX, Pubcon, SIS and eMetrics plus 14 search, PR and marketing conferences blogged in 2007, TopRank’s Online Marketing Blog is against exceptionally tough competition but we hope the work our team has put into providing coverage of sessions, photos, videos, after conference parties and interviews was helpful enough to rate a 5. :)
Dana Larson

Happy Holidays from TopRank!

2 Comments | Posted by Dana Larson on Dec 21st in TopRank News |

TopRank ‘08 Holiday Card

Save to del.icio.us [StumbleUpon] [Sphinn] [Google] [Facebook] [Twitter]             subscribe Subscribe to this Feed
     Subscribe


TwitterCounter for @leeodden

Big List - Search Marketing Blogs

Hosting sponsored by VISI