Steve Slater

How We’re Building a Digital Advertising & SEO Dream Team

Steve Slater on Nov 14th, 2017     Digital Advertising, SEO, TopRank Agency News

In today’s competitive and content-saturated digital landscape, SEO is no longer a stand-alone, sure-fire way to grab audience attention in the search results. As a result, the role of a search marketer is transforming beyond the traditional walls of organic SEO and merging with the world of digital advertising — and the hunt for skilled marketers with the right mix of both skillsets is heating up.

At TopRank Marketing, we’re taking part in that hunt.

After more than 15 years as a digital marketing agency, if there’s one thing we’ve learned, it’s that the collective talent of our team members is what drives our clients’ success and our company’s success. And we have our sights set on building a dream team.

Lee Odden

Here we Grow Again: Welcome New VP Katie Uphus to TopRank Marketing

Lee Odden on Nov 8th, 2017     Marketing Industry News, Online Marketing, TopRank Agency News

Here we grow again TopRank Marketing

TopRank Marketing evolved from PR to digital marketing agency in the mid 2000’s, right about the time our new VP of Operations got into agency project management.

Twelve years and multiple advancements from a creative agency Director of Production to Senior Director of Operations later, Katie Uphus has now joined the team as Vice President at TopRank Marketing.

Katie Uphus Lee Odden

Talent is what makes our agency magical for our B2B clients and we’re excited to bring Katie on board. Her experience developing teams, coordinating workflow and marketing operations will help us establish the framework for an environment where each of our team can become the best they can be in their respective roles.

Lee Odden

Lucky 13 – Happy Birthday to TopRank’s Online Marketing Blog!

Happy 13th Birthday TopRank Marketing Blog

We have a lot to celebrate this time of year and I feel incredibly lucky that TopRank’s Online Marketing Blog gets to celebrate yet another blog birthday.

Happy Lucky 13 Birthday Online Marketing Blog!

And thank you to Ashley Zeckman for doing a great job managing our blog in 2016!

I have a confession: Starting a blog in 2003 was just another “thing” to explore for its marketing value, not some ephiphany-inspired marketing journey. The inspiration came from a drive to reach more people with fewer resources in a meaningful way. Could blogging be the solution?

In fact, the creation of TopRank’s Online Marketing Blog followed several other search marketing focused blogs that launched the same year including Search Engine Roundtable, Search Engine Journal and SEO Book. Two of those three are still going pretty strong with daily posts and large readerships.

Ashley Zeckman

Why These Digital Marketers Swiped Right on Working at TopRank Marketing

Ashley Zeckman     Digital Marketing, TopRank Agency News

why-swipe-right-on-toprank-marketing

Applying for a new job isn’t too different than today’s world of online dating. You do a little research to see if you like them and then once you hit submit, you wait anxiously to see if they like you back.

When you receive that email or phone call that they’d like to interview you, the nerves really start to set in. You change your outfit no less than five times and realize that you’re more nervous than any other first “date” you’ve ever been on.

Navigating the world of digital marketing and finding the right career path is not always an easy task. There are many bright and talented marketers out there, and a seemingly endless list of agencies that at least claim to have digital marketing expertise. And weeding your way through the duds to find those that will truly create a great experience, and a lasting connection takes work.

Ashley Zeckman

Reflecting on 2015 & Gearing Up For Digital Marketing Innovation in 2016

Ashley Zeckman     Online Marketing, TopRank Agency News

2015-TopRank-Marketing-Reflections

This year brought many opportunities for innovation, creativity and growth for the team at TopRank Marketing.

On a personal note, I was beyond excited to re-join the team and dive head first into my new role as Director of Agency Marketing. In this role, part of my responsibilities include ensuring that our team provides creative, engaging, actionable and innovative content for our blog readers each week.

In 2015, our team published nearly 300 blog posts and amassed over 1.4 million unique pageviews for our blog content alone. Keeping the content engine running is an essential part of what we do at TopRank Marketing and I’m pleased to report the numbers above. Nearly a million of the pageviews above were generated from Organic Search which means that our strategy to optimize customers and search engines has led people to our content.

Ashley Zeckman

The TopRank Marketing Team Gives Thanks

Ashley Zeckman     Online Marketing, TopRank Agency News

Thanksgiving-Word-Cloud

Before you dig into the turkey, mashed potatoes and my personal favorite, stuffing, the team at TopRank Marketing would like to take a moment to give thanks.

In the word cloud above, you get a glimpse into what many of our team members are thankful for. We would also like to thank you our readers for consuming and sharing the content that we work hard to create. Also, a huge thanks to our awesome clients for entrusting us with their digital marketing strategy.

In addition to asking our team members what they are thankful for personally, I also wanted to shine a light on who has inspired them or they are thankful for on our own team, below are some of their responses:

Ashley Zeckman

4 Signs That You Belong at a Digital Marketing Agency

Ashley Zeckman     Digital Marketing, TopRank Agency News

digital marketing agency career

Think back to when you were a child, teenager or young adult. When someone asked you “What do you want to be?”, how did you respond? Scientist, superhero, actor or rockstar may come to mind for many of you.

When I was younger, I always knew that I wanted to do something creative. As a child I drove my parents crazy coming up with new ways to create art, often out of things that weren’t art supplies. It didn’t matter if I was sewing clothes for my dolls or painting a “masterpiece”, I loved art.

Ashley Zeckman

Success Story: Jolina Pettice Promoted to TopRank Marketing Vice President

Ashley Zeckman     Interviews, TopRank Agency News

Jolina Pettice

Note from Lee: My partner Susan Misukanis and I are thrilled to announce that Jolina Pettice has been promoted to Vice President at TopRank Online Marketing!

For nearly 10 years Jolina has helped TopRank Marketing clients and her consulting team achieve success through her fearless leadership, passion for digital marketing and an uncanny ability to “get sh*t done”. Few things are more satisfying to me than seeing smart, creative and results-focused professionals rewarded for their contributions and empowered to grow even more.

TopRank Marketing is on the cusp of some of the most exciting growth we’ve ever experienced in our 14 years in business and I am proud to see Jolina leading the way. Congratulations Jolina!  To learn more about Jolina, read on for Ashley’s interview with her:

Lee Odden

It’s 2015 – Happy New Year from @TopRank Online Marketing

Lee Odden     TopRank Agency News

Happy New Year

From all of us at TopRank Online Marketing, we wish you a new year of great health, rich relationships and abundant success!

We’ve experienced incredible growth ourselves this past year, doubling our staff, adding and renewing record numbers of clients and growing our industry footprint.

2015 has even more expansion in store and we would like to thank you for being a part of our community! We appreciate your time, engagement and look forward to an even more exciting year in 2015.

Here’s to a fantastic 2015!

Photo: Shutterstock

Lee Odden

Happy Holidays 2014 from @TopRank Online Marketing

Lee Odden     TopRank Agency News

Happy Holidays TopRank

From all of us at TopRank Online Marketing, we wish our community the Merriest Christmas, the Happiest Hanukah and the most wonderful Holiday Season!

Click the image below to see this year’s Holiday card:

Happy Holidays from TopRank Online Marketing

 

 

 

Lee Odden

We’re Hiring! Content Marketing Manager for TopRank® Online Marketing

Lee Odden     TopRank Agency News

TopRank Online Marketing Lake Minnetonka

It’s an exciting time to be in the digital marketing world, especially when there is so much opportunity to learn, be creative and achieve amazing business outcomes.

I’d like to think we’re in the thick of that opportunity at our agency TopRank Online Marketing. Not only have we been advocating the value of editorial marketing aka content marketing for many years, but we practice what we preach.

When it Comes to Content, TopRank is on Top – For example, TopRank’s Online Marketing blog is the only blog that has been rated the #1 content marketing blog three times by Content Marketing Institute.

Experiment, Learn, Optimize – We also get to implement what we learn from our own social media and content marketing “experiments” for clients like Dell, LinkedIn, Concur, Capella University and even industry conferences that teach content marketing like Content Marketing World, MarketingProfs B2B Forum, and Social Media Marketing World.

Lee Odden

Where to Learn About B2B Social Media, Influencer Content Marketing, Future of Digital PR & SEO

TopRank Speaking Events Q2 2014

During the first 3 months of 2014, I’ve had a great opportunity to connect with marketers from London to Las Vegas sharing best practices and learning what’s on the mind of the marketing and PR community.

Those experiences have helped me take the temperature of what marketers questions are so I can apply those insights in our consulting and for future presentations. Topics that seemed to be high in demand include working with influencers in combination with content marketing and social media.  

As popular as content and social media marketing are in terms of increasing budgets and implementations, many marketers are still wondering about best practices and how to get the most from their investments. This was clear from all the questions and follow up engagement I received from recent events like ClickZ Live in New York and the Marketo Marketing Nation Summit in San Francisco.