Lee Odden

Hiring for SEO

It’s an interesting labor market right now in the field of search marketing. Interactive, Advertising, and Ad Agencies as well as companies are bringing more SEO/SEM staff in-house. Many SEO and SEM firms are growing and adding staff as well. Unfortunately, some of the larger search marketing companies lock staff down with unreasonable non-competes or they operate in churn and burn mode, and don’t value their clients or SEOs nearly as much as they should.

With my SEO firm, we’ve worked hard to build momentum and service to our clients and we’re literally getting more inquiries than we could possibly handle. So, TopRank is currently hiring for several SEO positions which are described on the TopRank careers page.

Lee Odden

December Top SEO Firm Rankings

This is pretty cool – the December topseos.com ranking of search engine optimization firms has TopRank Online Marketing at number five.

Other top five designations went to: Zunch, SEO Image, iProspect and Bruce Clay. Congratulations!

According to the press release:

Each SEO firm is evaluated in terms of its:
– Competitive advantage
– Superior services and pricing
– Customer and technical support
– Response to client problems
– Innovations that set it apart from the competition
– Overall efficiency
– Overall performance

I guess I should get that gratuitous self promotion category created. Hey, like I said before, I’m a marketer.

Tags: seo firms, seo firm rankings, internet marketing firms

Lee Odden

TopRank Sends 2 Speakers to SES Chicago

Next week Danny Sullivan’s Search Engine Strategies conference comes to Chicago Dec 5-8. A few notes about this conference from today’s Search Engine Update newsletter:

  • Record advance registrations – all your colleagues, clients and competitors will be
    there
  • More sponsors/exhibitors than any prior Chicago event
  • Best conference program ever for Chicago

TopRank Online Marketing will have two speakers at this event: SEO Manager David Temple and myself.

David will present on the Global Search Landscape day 1 along with Nacho Hernandez, Lucas Morea and my good friend Andy Atkins-Kruger who is the Managing Director at UK based SEO/SEM firm, Web Certain and President of the SMA-UK.

I will be on a panel covering News Search SEO on day 2 with Greg Jarboe, Nan Dawkins and Sally Falkow presenting. I will also be blogging several of the sessions day 1, 2 and 3.

Lee Odden

Top PR Firms in Minneapolis – Misukanis Odden

Lee Odden     Online PR, TopRank Agency News

This weekend a local business publication called the Minneapolis St. Paul Business Journal came out with a ranking of public relations firms in their print version and I’m proud to say that our PR firm, Misukanis & Odden Public Relations was named one of the top Twin Cities Public Relations firms. Hats off to my partner Susan Misukanis, who is a PR guru by any definition, and her team.

Founded in 2001 with just a few staff and fewer clients, Misukanis & Odden has grown into a reputable and trusted public relations agency serving companies in high tech, medical tech and professional services nationwide.

Misukanis & Odden is unique in it’s innovative use of both online and offline public relations tactics and a keen emphasis on accountability for results.

Lee Odden

TopRank Gets Ranked Top Ten

Each month, the site TopSEOs.com ranks search engine optimization firms from all over the world according to various criteria. From the TopSEOs.com site:

“Customer feedback is a criteria that is evaluated in determining the rankings. In evaluating each applicant, Topseos.com considers the following key factors:”

1. What are the applicant firm’s competitive advantages?
2. How are the applicant’s services and pricing levels superior to the competition?
3. What is the availability of customer and technical support?
4. What is the average response time and time-to-resolution for client problems?
5. What SLA does the applicant provide?
6. What other attributes/innovations does the applicant provide to set it apart from the competition?
7. What is the average rating for the firm in terms of customer service?
8. What is the average rating for the firm in terms of efficiency?
9. What is the average rating for the firm in terms of overall performance?