Ashley Zeckman

#OptimizeBook – An Evening of Laughs, Learning, and Networking with The Top Marketers & PR Professionals In the Twin Cities

Ashley Zeckman     Online Marketing, TopRank Agency News

The official Optimize Minneapolis book launch is finally upon us.  Tomorrow from 5:30pm-7:30pm over 200 of the Twin Cities top Marketers and PR professionals will gather at Aria in Minneapolis to mix, mingle, and learn a little bit about optimization from Lee Odden.

With the SEO is dead stories coming from traditional media, Google making major changes and consumer shifts towards social media consumption and sharing, the notion of what optimization is has really changed. The good news is that Optimize gives readers a roadmap and specific tactics on how to integrate the best of search, social and content into an “optimized state of mind”.  The Optimize Minneapolis book launch will give our friends in the Minneapple a taste of why some of the top marketers in the world are saying such great things about Optimize.

Lee Odden

Optimize Minneapolis Book Launch – How to Attract, Engage & Inspire the Customer Journey Online

Optimize Minneapolis

Over the past 2 months I’ve given book presentations in New York, the UK, Belgium and Toronto. And now, we’re finally going to have a proper book launch for Optimize in the great state of Minnesota.  Since summer is in full swing and people are already sharing that Optimize is their preferred lakeside reading material, why not combine great networking, food, drink and a little info-tainment with a beach themed book launch party?

TopRank Online Marketing along with Vocus, Digital People, MIMA, Social Media Breakfast Minneapolis/St. Paul, PRSA Minnesota, Minnesota AMA, IABC Minnesota and the Minnesota Blogger Conference are sponsoring a little get together on July 25th at Aria Jeune Lune in Minneapolis.  With that kind of sponsorship and promotional firepower, this will be one heck of an event.

Ashley Zeckman

A Preview of #SESNY in a New York Minute, or Two

View of New York City from CabSES New York kicks off on Tuesday March 20, 2012, and I for one cannot wait.  Along with TopRank CEO Lee Odden who is speaking at the event, myself as well as one of our rockstar Account Managers Brian Larson will be attending and live blogging many of the scheduled sessions.

Based on the speaker lineup this years conference is sure to be filled with stories, tips, and tactics that any online marketer can put to good use.  This post is a combination of the sessions Brian and I  plan on attending as well as a little bit about our take on the Big Apple.  Hope to see you all there!

Ashley Zeckman: #SESNY Session Highlights

Tuesday March 20, 2012
Business Optimization in a Digital Age
Avinash Kaushik, Digital Marketing Evangelist, Google

Ashley Zeckman

A to Z Internet Marketing News: Happy Birthday TopRankBlog!, 2012 Marketing Predictions, Social Disasters, Cashing in on XMAS


21 Social Media Marketing Trends for 2012

Curious to find out what 2012 could have in store for online marketers?  This presentation from DreamGrow shares 21 predictions on what 2012 could look like.

Highlights include:

  • Social CRM making inroads
  • Social media influencing more sales
  • Social commerce on mobile devices

Facebook IPO and Most Popular Social Sites:

“Nielsen: Top Web Destinations, Social Networks and Video Sites in 2011”  As 2011 comes to an end, Nielsen released a review of the top online destinations, social media sites, and smartphone devices.  It is no surprise that Google was the most visited U.S. Web Brand and Facebook was still the leader among social networks and blogs.  Via Nielsen.

Lee Odden

Thank You To Our Web Hosting Sponsor VISI

For the past 3 plus years, TopRank’s Online Marketing Blog has been hosted by Minneapolis based website hosting provider, VISI.  When our past host shut us down without warning for getting too much traffic, VISI and Online Marketing Blog connected and worked out a sponsorship. VISI is the only company with an ongoing “ad” on this blog.

Uptime for Online Marketing Blog has been amazing since we moved to VISI and customer service has been exceptional. With web site hosting, the ideal situation is to forget about them, to not even know they are there because things are working so smoothly.

But when situations arise, and a site goes down, you remember pretty quickly who your hosting company is. VISI was good about working with us when we had a major problem earlier this year and get the right equipment to meet our needs. As our traffic has increased, there hasn’t been a blip of downtime.

TopRank Online Marketing

Blog Fun: Vote Your Favorite Header for Online Marketing Blog

TopRank Online Marketing     Reader Polls, TopRank Agency News

Online Marketing Blog has been toying around with a new blog header and thought it would be best to get your opinion on which design we should choose.

In the upper left corner of this post there are 5 different headers to check out, each with it’s own name. Click on each one and the header will change – see what you think.

Once you decide which one you like best, please vote below!

Which header is your favorite?

  • Blue-Oasis (30%, 53 Votes)
  • Cutout (24%, 42 Votes)
  • Mimic (17%, 29 Votes)
  • Range (15%, 26 Votes)
  • Whiteout (14%, 25 Votes)

Total Voters: 175

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We’ll let voting run until Friday this week and then we’ll update the blog design with the most popular header. All thanks to you :)

Lee Odden

Happy Holidays & Happy 6th Birthday TopRankBlog

winter 2009

After a much deserved blogging vacation last week, I thought I’d start this final week of 2009 with wishes of appreciation for the readers of TopRank’s Online Marketing Blog and the fantastic team of writers we have. It was 6 years ago today, that TopRank started an agency blog as a way to publicly save and comment on industry news.

toprankblogWe’ve been through and observed many, many changes in the internet marketing industry over the past 6 years. Of course, Online Marketing Blog isn’t the only internet and SEO focused blog celebrating a 6 year birthday this year. There are several others listed here including a few that are still very active: Search Engine Roundtable, Search Engine Journal and SEO Book.

Lee Odden

Learn SEO, Social Media & Digital PR from TopRank

Audience SES San Jose 2009

There are many ways for company marketers to advance their knowledge in the digital marketing and PR space. A big part of TopRank’s consulting services are to provide clients with education so they can better implement recommendations and promote the advantages of SEO, Social Media and Optimized PR in house. We’re also active participants towards industry education on these topics through speaking at conferences.

September is the calm before the storm of speaking events for TopRank but October and November are packed with opportunities to learn strategy, hear case studies and understand specific tactics for implementation on the topics of Search Engine Optimization, Social Media Marketing and Online Public Relations. Here are our upcoming events. We hope to see you there:

MIMA09 Migrate
Oct 5, 2009 – MIMA Summit, Hilton Minneapolis

Lee Odden

TopRank Digital Marketing Talent Pool Grows with Adam Singer

[Note from Lee:] What do you get when you mix two parts “practice what you preach” with a focus on clients and a passion for the digital marketing industry? New clients, renewals and expansion of many client online marketing programs. Working with a great mix of clients is complimented by a fantastic team at TopRank which we’re continuing to grow.

I’m happy to announce that Adam Singer has joined TopRank as an Account Manager.  At Adam’s previous position as a Digital Strategist with a PR firm in FL, he championed many social media, SEO and online PR programs providing client executives with strategic guidance on their digital strategy. Adam is a savvy blogger at FutureBuzz and we’re looking forward to his social media smarts as a welcome addition to the TopRank Online Marketing team. Please read Adam’s first post and welcome him. Watch for his regular contributions to Online Marketing Blog in the weeks and months ahead.

Lee Odden

Learn SEO, Social Media, Digital PR from TopRank

AudienceOver the next 2 weeks several staff from TopRank be hitting the road for multiple SEO/Social Media/PR speaking and training events. We invite you to attend and would love to meet up with readers of Online Marketing Blog.  

Topics during these events will emphasize the practice areas of our agency: Search Marketing, Online Public Relations and Social Media Marketing. Locations will range from New York to San Francisco to Minneapolis.

May 19: Media Relations Summit, Crowne Plaze Hotel in NYC (event info)

4:30 pm: Mastering SEO, Google AdWords and Other Search Tools to Increase Visibility
If you’re ready to vault your website, landing pages, corporate videos, blogs, press releases, and online newsroom into the top of the search rankings, take in this one-hour bootcamp. You’ll learn all the latest tools, tips and tricks for making Google and Yahoo love you.

Lee Odden

Using Online News to Drive SEO

digital pr Today we’re doing a webinar (2:00 pm EST) with PRWeb on the topic of leveraging search engine optimization and news content for improved search engine marketing performance.  Registrations for this webinar were capped at 2,500, so if you didn’t make it in time, please visit the comments for this post as we’re contining the conversation there after the webinar.

The bottom line for the presentation is that there are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.