When there’s a good story to tell, it doesn’t matter what else is going on. You have to tell it. That’s where I’m at with the intersection of search, social and content marketing.
For the past few years I’ve been giving presentations all over the world to educate marketers on the importance of an attract, engage and convert approach to content marketing. During an upcoming stretch of 30 days or so, it turns out that I’ll be giving 6 different presentations on the topic from 6 different angles.
This content marketing and optimization “6 Ways” tour starts out in San Diego next week with a presentation on how to use blogging to inspire action at the inaugural Social Media Marketing World conference.