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Lee Odden

Hands On Social Media Smarts for Direct Marketers

Lee Odden on Nov 19th, 2008     Marketing PR Conferences, Online Marketing, Other Events, Social Media, TopRank Agency News

DMA TopRank Online MarketingTopRank Online Marketing is pleased to announce a parternship with The Direct Marketing Association to develop and present a series of 2 day workshops on social media marketing for direct marketers. 

On December 4th in New York the new course entitled: “Social Media Smarts: An Introduction to the Social Web, Tools and Strategies” will introduce participants to the marketing and communications channel opportunities of social media through practical demonstration of social media tools, case studies and exercises. The first 3 workshops will be held in New York, Chicago and then again in New York.

Decreasing marketing budgets and increased consumer skepticism towards traditional advertising is driving many companies to new ways of attracting and engaging customers.  At the same time, new communication channels such as social media represent the most significant change in marketer/advertiser communications with customers in the history of marketing.

Lee Odden

Top Content Marketing Blogs from Junta42

Lee Odden on Nov 16th, 2008     Blogging, Online Marketing, TopRank Agency News

content marketing blogs
Over at Junta42 Joe Pulizzi has announced the quarterly update of his Junta42 list of content marketing blogs. I’m happy to say Online Marketing Blog was again included in the list. This time in a slightly improved position as you can see below. I must say, being included on a list with Brian Clark, Jeremiah Owyang, Brian Solis and David Meerman Scott is very humbling.

Lists are always controversial by nature as they exclude and include based on criteria that rarely satisfy everyone. But we’re happy to be included all the same and a BIG THANKS goes to the TopRank team that’s been liveblogging conferences over the past two months of consideration for this list.

Here’s the complete list of 42 top content marketing blogs:

Lee Odden

Thank You to VISI Web Hosting – Best in Minnesota

Lee Odden on Sep 24th, 2008     Online Marketing, TopRank Agency News

Online Marketing Blog readers may remember a while back that our blog was shut down by a previous host with no warning because of too much load on the shared server. When they did finally respond/contact us it was to sell an upgrade while web requests for our site returned a 404 not found message.

VISI Web Hosting

We turned to a local web hosting company, VISI, for a dedicated server and things have been running smoothly ever since. Our experience with VISI is documented on this post, “VISI – A Web Hosting Company That Rocks“.  We’ve been hosting with VISI for over 1 1/2 years and we’ve had very rare if any reason to contact them. When it comes to hosting, that’s a very GOOD thing.

Lee Odden

PR and Social Media: PRSA Teleseminar

Lee Odden on Feb 25th, 2008     Online Marketing, Online PR, Public Relations, Social Media, TopRank Agency News

prsa.gif
Tomorrow the PRSA is conducting a teleseminar “PR and Social Media – What every practitioner needs to know“.

Take a first-hand look at the phenomena that are redefining the practice of public relations.  Hear from three digital PR pioneers about the array of new tools, strategies and channels available to today’s practitioner from Facebook and Second Life to blogger relations, digital video and search engine reputation management.

As has been the case with a number of public relations industry events, I am tasked with bringing a search marketing perspective to a PR and social media focused panel. A similar session was held at the PRSA International Conference last year, “Social Media for PR Practitioners“, so the seminar tomorrow will be a nice update.

Lee Odden

Online Marketing and PR Jobs @ TopRank

Lee Odden on Jan 9th, 2008     Online Marketing, Public Relations, SEO, TopRank Agency News

What a year 2007 ended up to be for TopRank and 2008 has already started with a bang. We’ve been fortunate to work with small companies like Smart-Kit and Web Awards as well as some of the largest companies in the world including NWA, HP and McKesson. New clients for 2008 already include PRWeb, Radian6 and SPS Commerce.

Along with the tremendous growth we’ve experienced, TopRank has several positions open. Since Online Marketing Blog has such a talented group of readers, we’re curious if some of those readers have the right stuff or perhaps know someone with the right stuff to join our energetic, growing marketing company based in Minnesota. The open positions include:

Lee Odden

Voting Begins – Search Marketing Blog Awards

Lee Odden on Dec 28th, 2007     Blogging, Marketing Industry News, Online Marketing, TopRank Agency News

checklist.jpg

Loren Baker’s Search Engine Journal has recently taken nominations for best search marketing blogs in a variety of categories. I am happy to say TopRank’s blog, aka “Online Marketing Blog” has been nominated in 4 of the 19 categories.

Thank you to friends and readers of Online Marketing Blog for nominating us! You can now vote for TopRank’s blog (5 for best!) in the following categories:

  • Best Search Conference Coverage – Category #16
    As an official media sponsor for blog coverage of: SES, ClickZ, SMX, Pubcon, SIS and eMetrics plus 14 search, PR and marketing conferences blogged in 2007, TopRank’s Online Marketing Blog is against exceptionally tough competition but we hope the work our team has put into providing coverage of sessions, photos, videos, after conference parties and interviews was helpful enough to rate a 5. :)
TopRank Online Marketing

Happy Holidays from TopRank!

TopRank Online Marketing on Dec 21st, 2007     TopRank Agency News

TopRank ‘08 Holiday Card

Lee Odden

Frozen Sunrise Lake Minnetonka

Lee Odden on Dec 20th, 2007     TopRank Agency News

The great thing about winter in Minnesota when you’re in a computer/indoors intensive profession, is that there aren’t as many distractions to go outside. Compared to all the snow and ice, back link analysis and code optimization seems pretty appealing.

I’m not sure how many of our readers are in warm climates, but I thought I’d share a few chilly Minnesota photos from today:

Frozen Morning on Lake Minnetonka
Lake Minnetonka on the way into the office in the am. I really shouldn’t be taking pictures and driving at the same time. :)

Ice Houses on Lake Minnetonka
The two ice fishing houses on the lake outside our office. Besides the satellite TV, they’re probably outfitted with an easy chair, refrigerator, card table, hot plate and wireless internet. Oh, and probably a small fishing rod – you never can tell.

Lee Odden

Pubcon Session: Blogger Reporter Panel

Lee Odden on Dec 7th, 2007     Blog Marketing, Blog Optimization, Blogging, Pubcon, TopRank Agency News

Blogger Reporter Panel
If someone has a better photo, please link in the comments

On day three, the last day of sessions at WebmasterWorld Pubcon here in Vegas, I participated on a panel called, “Search and Blogging Reporters Forum” with Rand Fishkin and Andy Beal.

Mike McDonald
Moderation duties handled by Mike McDonald. Basically, it was a round table-style discussion about blogging in the SEO industry as well as blogging as a marketing tool. There were some good points about using blogs as a public relations tool as well as some debate about hosting team blogs separately or all under the company domain name.

Rand Fishkin
There was some nice back and forth with Andy and Rand plus great questions from Mike and the audience.

Celebrity Audience: Bill, Lisa, Jane, Tamar

Lee Odden

10,000 Subscribers

Lee Odden on Dec 4th, 2007     Online Marketing, TopRank Agency News

When I looked at our Feedburner chicklet this morning I noticed what must have been a joke: 9999.

What are the odds of that happening? I jokingly posted to Twitter that someone at Feedburner must have been messing with me and David Petherick of Digital Biographer sent me a direct message on Twitter that he had just subscribed to put it over the edge at 10,000. Thanks David!

BTW, if you’re interested in social networking/social media check out his site. Lots of good info there.

Hopefully what Jolina, Mike and I are posting from SES and Pubcon warrants continued growth of our subscriber numbers. The numbers reported by Feedburner for a variety of reasons fluctuate up and down, so tomorrow we could be back at 9500. Or it could be 10,200. :)

Lee Odden

Speaking Publicly About Online Marketing

Lee Odden on Nov 12th, 2007     Online Marketing, TopRank Agency News

They say you should face your greatest fears head on and public speaking has been one of mine since I was a kid. Being shy didn’t help during those school speech assignments one bit. Anyone with me on that one?

Having worked in the search marketing/web dev business since 1997, it was only 2 years ago or so that I began to speak at events about SEO, marketing with blogs and online public relations. I think there were 3 speaking events that first year. This year it looks like 16 and there are already 8 events booked for 2008. Things can change quickly in internet time.

Lee Odden

TopRank Halloween Costumes

Lee Odden on Oct 31st, 2007     TopRank Agency News

Several TopRank employees wore costumes for Halloween today and here are a few photos:

Amie Krone - TopRank
Princess Amie Krone – Operations

Tabitha Anderson - TopRank
Beer Maiden Tabitha Anderson – Public Relations

Jeff Nolan - TopRank
Hockey Dude Jeff Nolan – SEO

Thomas McMahon - TopRank
Black Eyed Pea Thomas McMahon – SEO/Blog/Email

See, it’s not all work at TopRank – some fun is allowed from time to time.  :)

Happy Halloween!

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