Today we’re doing a webinar (2:00 pm EST) with PRWeb on the topic of leveraging search engine optimization and news content for improved search engine marketing performance. Registrations for this webinar were capped at 2,500, so if you didn’t make it in time, please visit the comments for this post as we’re contining the conversation there after the webinar.
The bottom line for the presentation is that there are opportunities to gain advantage from optimizing content according to it’s purpose or goals. In the case of news content, make it easy for consumers and journalists alike to find your message on the channels and in the format they prefer. That means understanding the difference in search behaviors for consumers vs journalists and analysts doing research on companies/individuals.