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Lee Odden

Serendipity of Web Awards, Cirque du Soleil and Upcoming Speaking Gigs

Lee Odden on Sep 19th, 2007     DMA Annual Conference, Marketing PR Conferences, Online Marketing, Other Events, Pubcon, TopRank Agency News

This week will be some light blogging for me as I’ll be on vacation for the rest of the week. We decided it would be a Cirque du Soleil – fest so where better to go for that than Las Vegas? We’ll see 3 of the Cirque shows there so hopefully it will satisfy any urges for peculiar French inspired circus acts for a while.

While in Las Vegas it’s possible, but unlikely, we’ll run into some of the search marketers speaking at the Shop.org conference. In fact, there’s one session on link building with Stephan Spencer and Eric Ward who I am speaking on the same topic with at the DMA07 show “Desperately Seeking Links” in Chicago Oct 16. Other SEMs on the Shop.org linking panel include Neil Patel from ACS and Rebecca Kelley from SEOmoz.

Lee Odden

TopRank on TV – SES Coverage on NBC11

Lee Odden on Aug 21st, 2007     Online Marketing, Search Engine Strategies, TopRank Agency News

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Local NBC affiliate NBC11 covering Silicon Valley stopped by the Search Engine Strategies conference yesterday. I happened to be at the right place at the right time and news reporter Scott Budman asked if I would do a quick interview.

Lee Odden on NBC11

My pal Loren Baker from Search Engine Journal was nearby during the interview so I gave him my camera and he took a few shots:

Lee Odden

It went pretty quickly and I didn’t think a lot of it afterwards until several people mentioned to me that they say me on TV during the evening news. I haven’t found an online version of the clip, but did get one forwarded to me that I could download but not share. :(

TopRank Online Marketing

On The Way To SES San Jose

TopRank Online Marketing on Aug 10th, 2007     Marketing PR Conferences, Online Marketing, Search Engine Strategies, TopRank Agency News

Hello Online Marketing Blog readers! My name is Mike Yanke and I am an Account Manager with TopRank Online Marketing.

Regular readers may know me as the guy who won the TopRank challenge with the blog post on Stephen Colbert’s marketing strategy, “Fish Wavers & Bridge Namers – How the “Greatest Living American” Reaches Unique Groups by Creating Unique Groups”. Regular lookers may know me as the guy who looks a bit like Brad Pitt in his sunglasses.

(Note from Lee: Everyone who meets Mike at SES, get a photo with him wearing sunglasses and post it on your blog with a link to this post. I will link back to you in a round up post!)

Lee Odden

New TopRank Site Designs

Lee Odden on Jul 25th, 2007     Online Marketing, TopRank Agency News

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Layout 2

Our emphasis on TopRank’s Online Marketing Blog has meant less attention to our company web site. However, as much of an asset the blog is, we simply could not go on any longer with a company web site designed by a non-designer (me) six years ago. I’m surprised more people have not made fun of how bad our current site is.

After careful consideration of our company goals, objectives, messaging and target audience, we’ve finally initiated a new site for TopRank Online Marketing. This site not only presents a new design, but an up to date perspective on TopRank’s holistic approach to marketing online combining SEO, paid search, social media, email marketing and social media. Other content and features include: videos, a small number of podcasts, a blog powered media room, articles, site search, email newsletter, white papers and case studies as well a significantly improved site architecture for improved user and search engine interaction.

Lee Odden

Winner of the TopRank Challenge

Lee Odden on Jul 23rd, 2007     Online Marketing, TopRank Agency News

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I am happy to announce the winner of last week’s TopRank Challenge blog post contest with his nod to Stephen Colbert, “Fish Wavers & Bridge Namers – How the  Greatest Living American Reaches Unique Groups by Creating Unique Groups“. Congratulations goes to Mike with over 55% of the vote!

Mike’s winnings include a small cash award as well as his choice of upcoming Search Engine Strategies conferences.

Great job Mike for making the cut and thank you to all the TopRank team members that submitted articles to the contest.

Lee Odden

TopRank Challenge

Lee Odden on Jul 12th, 2007     Online Marketing, TopRank Agency News

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Inspired by Marketing Pilgrim’s past Scholarship contests (which resulted in this handy free e-book) where participants submit articles to be voted on, we decided to do something similar, but internally here at TopRank. An invitation to participate in a contest was sent to the team 2 weeks ago and 8 decided to take up the offer. Each participant has since submitted an article to Susan Misukanis and myself on a topic of their choice or from a list of suggested topics.

Susan and I have scored each entry for: relevance to audience, objective reasoning, accuracy and style, revealing the top 3 scoring articles.

Lee Odden

TopRank Team at the Lake

Lee Odden on Jun 29th, 2007     Online Marketing, TopRank Agency News

One of the cool things about working for TopRank is that during the summer, we operate on “summer hours”, which means the Friday work day ends (supposed to) at noon. Most of our team takes advantage of this but it’s pretty common to see the Account Managers sticking around a bit longer. I guess we’ll need to work on that. :)

We also hold an all hands meeting every two weeks to do in-house training, discuss certain strategic information and for Account Teams to report on clients and demonstrate new tactics. We hold these meetings at our office on Lake Minnetonka but today we’re starting a tradition and having the bi-weekly meeting literally ON the lake.

Lee Odden

Ramblings on Beginning SEO Podcast

Lee Odden on Jun 15th, 2007     Interviews, Online Marketing, TopRank Agency News

David Brown and Brian Mark invited me to do an interview with them for the Beginning SEO Podcast recently. The interview was sliced and diced a bit according to the questions and have been posted over the course of this week. Here are the posts so far:

All the segments have been added. You can tell by the last few that it ends up being a pretty funny conversation. At least it was to us. :)  Enjoy.

Lee Odden

Leveraging Social Media and SEO for Public Relations

Lee Odden on Jun 8th, 2007     Marketing Industry News, Marketing PR Conferences, Online Marketing, Online PR, Press Release Optimization, SEO, TopRank Agency News

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Coming up very quickly next week is the Media Relations Summit in Washington D.C. and I’ll be bringing one of our account managers, Mike Yanke, who works with many of our public relations clients to learn from some of the best and brightest in the PR and media relations industry.

I’ll be joining fellow SEO/social media/PR practitioners Jamie O’Donnell and Sally Falkow, who are both flying in from California, in a session called “Media Relations Unbound: How SEO and Social Media Have Revolutionized Our Reach”. I’m speculating that Greg Jarboe is on yet another exotic island vacation. :)

In this session we’ll be providing both high level and practical insight into how public relations practitioners can and should leverage social media and search engine optimization to extend their reach and media relations effectiveness. Here’s the official session description:

Lee Odden

Doing Beginning SEO Podcast Tonight

Lee Odden on May 29th, 2007     Online Marketing, SEO, TopRank Agency News

Tonight I’m recording a Beginning SEO podcast with David Brown and Brian Mark. I’ve known Brian through conferences for the past few years and I met David for the first time at SES New York. We sat next to the stripper pole in Epiar’s party bus (That’s David behind me) on it’s way to the Vintage Tub and Bath dinner party. Luckily for everyone, David and I stayed in our seats and left the dancing to Elisabeth.

I noticed that the first of four podcasts with Barry Schwartz was posted today, where he pointed out many of the forum and online resources he tracks for Search Engine Roundtable and Search Engine Land. Did Barry say 400 plus blogs and sites tracked??? WOW. I don’t know how he does it. I’m sure the assistant helps, but it’s amazing all the same.

Lee Odden

Marketing Account Manager 2.0

Lee Odden on Apr 5th, 2007     Online Marketing, TopRank Agency News

Marketing/PR Agency Misukanis Odden is now seeking a new Marketing Account Manager to join our talented group of client-focused, online marketing professionals. The smart, internet savvy and highly personable candidates we’ll be interviewing will have agency side account experience (3-5 years) in any of the following industries: search marketing, public relations, interactive or advertising. Candidates will also possess a combination of creative and analytical skills which are critical for our client’s online marketing success.

The right person for the Digital Marketing Account Manager position plays well on the strategy as well as the tactical side and has a neverending passion for learning. They are comfortable providing professional guidance to both clients and team players and are truly “people’ people.

Lee Odden

Sunday Night TopRank Roundup

Lee Odden on Apr 1st, 2007     Online Marketing, TopRank Agency News

I need to spend even more time offline. As a rule, I try to spend most of the weekend offline and schedule a post or two in advance. For some reason I’m still adjusting to CST and getting up waaaay to early and doing TopRank vanity searches of all things. Here are a few of those shameful links from this am:

Chitika Blog Bash started today with Chris Pirillo’s post, “10 Tech Secrets of an Earlier Adopter Tech Entreprenuer“. “30 days and 30 expert bloggers” says the promo copy. Other bloggers scheduled to contribute include Darren Rowse, Aaron Wall, Chris Batty from Gizmodo and myself.

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