Online Marketing Blog

Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. Brian took a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.

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While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.

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When registering for Web 2.0 Expo I ran into Robert Scoble, famous blogger and Managing Director of FastCompany.tv, whom I had just met 2 weeks ago in San Francisco at Media Relations Summit. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.

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On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

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At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.

Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist?

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On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content - especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

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I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

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While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

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As the Global SEO Program Manager/Diva for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

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Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation - oops, I mean marketing tactics and experimenting.

Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.

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With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

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At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.

We talked about what she’s doing with Zillow and their advertising platform for marketers that want to reach local audiences as well as what the future may hold in terms of social networking /community building features and laying search over user generated content.

In addition to her work at Zillow, Vanessa writes her own blog at Vanessa Fox Nude (sorry guys, only the cats are nude), contributes to the Zillow blog as well as a “People Search” column at Search Engine Land.

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