Online Marketing Blog » Video Interviews http://www.toprankblog.com Grow your business with TopRank Online Marketing tips, articles, & experts interviews on social media, digital PR & search engine marketing. Fri, 19 Mar 2010 14:08:10 +0000 http://wordpress.org/?v=2.9.2 en hourly 1 Web 2.0 Expo – Video Interview Brian Solis http://www.toprankblog.com/2008/04/interview-brian-solis/ http://www.toprankblog.com/2008/04/interview-brian-solis/#comments Fri, 25 Apr 2008 14:30:12 +0000 Lee Odden http://www.toprankblog.com/2008/04/interview-brian-solis/ Social media evangelist Brian Solis of Future Works, PR2.0 blog and bub.blicio.us during the Web 2.0 Expo in San Francisco. Brian took a few minutes to share his insights into what’s hot in Web 2.0 and the interplay of technology and communications.

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© Online Marketing Blog, 2008. | Web 2.0 Expo – Video Interview Brian Solis | One comment | http://www.toprankblog.com

]]> http://www.toprankblog.com/2008/04/interview-brian-solis/feed/ 1 Web 2.0 Expo – Video Interview Dave McClure http://www.toprankblog.com/2008/04/web-20-expo-video-interview-dave-mcclure/ http://www.toprankblog.com/2008/04/web-20-expo-video-interview-dave-mcclure/#comments Fri, 25 Apr 2008 08:41:35 +0000 Lee Odden http://www.toprankblog.com/2008/04/web-20-expo-video-interview-dave-mcclure/ While in the blogtropol.us blogger lounge today, I caught up with a dapper Dave McClure of 500 Hats who took a few minutes before a PayPal reunion dinner to talk about his work helping co-chair the Web 2.0 Expo event, a little something about “AARRR” for startups and thoughts on marketing with Facebook.

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© Online Marketing Blog, 2008. | Web 2.0 Expo – Video Interview Dave McClure | One comment | http://www.toprankblog.com

]]> http://www.toprankblog.com/2008/04/web-20-expo-video-interview-dave-mcclure/feed/ 1 Web 2.0 Expo – Video Interview Robert Scoble http://www.toprankblog.com/2008/04/web-20-expo-video-interview-robert-scoble/ http://www.toprankblog.com/2008/04/web-20-expo-video-interview-robert-scoble/#comments Fri, 25 Apr 2008 07:51:13 +0000 Lee Odden http://www.toprankblog.com/2008/04/web-20-expo-video-interview-robert-scoble/ When registering for Web 2.0 Expo I ran into Robert Scoble, famous blogger and Managing Director of FastCompany.tv, whom I had just met 2 weeks ago in San Francisco at Media Relations Summit. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.

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© Online Marketing Blog, 2008. | Web 2.0 Expo – Video Interview Robert Scoble | 6 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2008/04/web-20-expo-video-interview-robert-scoble/feed/ 6 SES NY Video: Sara Holoubek on SEMPO http://www.toprankblog.com/2008/03/ses-ny-video-sara-holoubek-on-sempo/ http://www.toprankblog.com/2008/03/ses-ny-video-sara-holoubek-on-sempo/#comments Tue, 18 Mar 2008 17:50:54 +0000 Lee Odden http://www.toprankblog.com/2008/03/ses-ny-video-sara-holoubek-on-sempo/ On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

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You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

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© Online Marketing Blog, 2008. | SES NY Video: Sara Holoubek on SEMPO | One comment | http://www.toprankblog.com

]]> http://www.toprankblog.com/2008/03/ses-ny-video-sara-holoubek-on-sempo/feed/ 1 SES New York Video: Mike McDonald WebProNews http://www.toprankblog.com/2008/03/ses-new-york-video-mike-mcdonald-webpronews/ http://www.toprankblog.com/2008/03/ses-new-york-video-mike-mcdonald-webpronews/#comments Mon, 17 Mar 2008 19:34:57 +0000 Lee Odden http://www.toprankblog.com/2008/03/ses-new-york-video-mike-mcdonald-webpronews/ At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.

Click here to view the embedded video.

Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist?

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© Online Marketing Blog, 2008. | SES New York Video: Mike McDonald WebProNews | 2 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2008/03/ses-new-york-video-mike-mcdonald-webpronews/feed/ 2 Video: Interview with Adam Lasnik of Google http://www.toprankblog.com/2008/02/adam-lasnik-video/ http://www.toprankblog.com/2008/02/adam-lasnik-video/#comments Wed, 20 Feb 2008 12:00:14 +0000 Lee Odden http://www.toprankblog.com/2008/02/adam-lasnik-video/ On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content – especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

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© Online Marketing Blog, 2008. | Video: Interview with Adam Lasnik of Google | 26 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2008/02/adam-lasnik-video/feed/ 26 Pubcon Video: Melanie Mitchell AOL http://www.toprankblog.com/2007/12/pubcon-video-melanie-mitchell-aol/ http://www.toprankblog.com/2007/12/pubcon-video-melanie-mitchell-aol/#comments Fri, 07 Dec 2007 11:11:36 +0000 Lee Odden http://www.toprankblog.com/2007/12/pubcon-video-melanie-mitchell-aol/ I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

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Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

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© Online Marketing Blog, 2007. | Pubcon Video: Melanie Mitchell AOL | One comment | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/12/pubcon-video-melanie-mitchell-aol/feed/ 1 Pubcon Video: Brett Crosby http://www.toprankblog.com/2007/12/pubcon-video-brett-crosby/ http://www.toprankblog.com/2007/12/pubcon-video-brett-crosby/#comments Thu, 06 Dec 2007 00:51:37 +0000 Lee Odden http://www.toprankblog.com/2007/12/pubcon-video-brett-crosby/ While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

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© Online Marketing Blog, 2007. | Pubcon Video: Brett Crosby | 6 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/12/pubcon-video-brett-crosby/feed/ 6 Pubcon Video: Tanya Vaughan Interview http://www.toprankblog.com/2007/12/pubcon-video-tanya-vaughn-interview/ http://www.toprankblog.com/2007/12/pubcon-video-tanya-vaughn-interview/#comments Wed, 05 Dec 2007 17:29:03 +0000 Lee Odden http://www.toprankblog.com/2007/12/pubcon-video-tanya-vaughn-interview/ As the Global SEO Program Manager/Diva :) for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

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© Online Marketing Blog, 2007. | Pubcon Video: Tanya Vaughan Interview | 3 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/12/pubcon-video-tanya-vaughn-interview/feed/ 3 Pubcon Video: Neil Patel Interview http://www.toprankblog.com/2007/12/pubcon-video-neil-patel-interview/ http://www.toprankblog.com/2007/12/pubcon-video-neil-patel-interview/#comments Wed, 05 Dec 2007 17:02:46 +0000 Lee Odden http://www.toprankblog.com/2007/12/pubcon-video-neil-patel-interview/ Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation – oops, I mean marketing tactics :) and experimenting.

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Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.

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© Online Marketing Blog, 2007. | Pubcon Video: Neil Patel Interview | 2 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/12/pubcon-video-neil-patel-interview/feed/ 2 Pubcon Video: Adam Audette Interview http://www.toprankblog.com/2007/12/pubcon-video-adam-audette-interview/ http://www.toprankblog.com/2007/12/pubcon-video-adam-audette-interview/#comments Wed, 05 Dec 2007 16:27:02 +0000 Lee Odden http://www.toprankblog.com/2007/12/pubcon-video-adam-audette-interview/ With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

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© Online Marketing Blog, 2007. | Pubcon Video: Adam Audette Interview | 3 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/12/pubcon-video-adam-audette-interview/feed/ 3 Video: Five Minutes with Vanessa Fox on Zillow http://www.toprankblog.com/2007/10/video-five-minutes-with-vanessa-fox-on-zillow/ http://www.toprankblog.com/2007/10/video-five-minutes-with-vanessa-fox-on-zillow/#comments Tue, 02 Oct 2007 18:51:08 +0000 Lee Odden http://www.toprankblog.com/2007/10/video-five-minutes-with-vanessa-fox-on-zillow/ At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.

We talked about what she’s doing with Zillow and their advertising platform for marketers that want to reach local audiences as well as what the future may hold in terms of social networking /community building features and laying search over user generated content.

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In addition to her work at Zillow, Vanessa writes her own blog at Vanessa Fox Nude (sorry guys, only the cats are nude), contributes to the Zillow blog as well as a “People Search” column at Search Engine Land.

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© Online Marketing Blog, 2007. | Video: Five Minutes with Vanessa Fox on Zillow | 2 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/10/video-five-minutes-with-vanessa-fox-on-zillow/feed/ 2 SES Video: Steven Marder Eurekster Swicki http://www.toprankblog.com/2007/08/ses-video-steven-marder-eurekster-swicki/ http://www.toprankblog.com/2007/08/ses-video-steven-marder-eurekster-swicki/#comments Wed, 22 Aug 2007 22:55:10 +0000 Lee Odden http://www.toprankblog.com/2007/08/ses-video-steven-marder-eurekster-swicki/ In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.

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In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.

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© Online Marketing Blog, 2007. | SES Video: Steven Marder Eurekster Swicki | No comment | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/08/ses-video-steven-marder-eurekster-swicki/feed/ 0 SES Video: Andy Atkins Kruger WebCertain http://www.toprankblog.com/2007/08/ses-video-andy-atkins-kruger-webcertain/ http://www.toprankblog.com/2007/08/ses-video-andy-atkins-kruger-webcertain/#comments Wed, 22 Aug 2007 16:38:28 +0000 Lee Odden http://www.toprankblog.com/2007/08/ses-video-andy-atkins-kruger-webcertain/ Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

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In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my long time friend Andy Atkins Kruger of UK-based WebCertain takes a few moments to answer questions about multilingual SEO as well as some of the common challenges that come about when optimizing content not only in other languages but also dealing with corporate speak in those languages.

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© Online Marketing Blog, 2007. | SES Video: Andy Atkins Kruger WebCertain | 5 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/08/ses-video-andy-atkins-kruger-webcertain/feed/ 5 Interviews with Search Marketers http://www.toprankblog.com/2007/07/interviews-with-search-marketers/ http://www.toprankblog.com/2007/07/interviews-with-search-marketers/#comments Fri, 27 Jul 2007 05:21:22 +0000 Lee Odden http://www.toprankblog.com/2007/07/interviews-with-search-marketers/ Our plan is to bring multiple TopRank team members to SES San Jose next month and each will be blogging different sessions. This will free me up significantly to do video interviews, take photos and other more creative conference coverage. Everything will be posted here at Online Marketing Blog so be sure to tune in August 20-23rd if you’re unable to attend SES San Jose.

So, my question to you dear Online Marketing Blog readers, is what search marketers would you like to see text and/or video interviews with? What are the top 2-3 questions you’d like asked?

We’d really like to get an idea of who you’re most interested in hearing about. Here are links to previous interviews with search marketers we’ve done here at OMB to give you an idea what to expect.

I can’t guarantee we’ll be able to reach everyone that’s suggested, but we’ll do our best! It’s time to flex the Rolodex. Please leave your suggested interviewees and questions in the comments.

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© Online Marketing Blog, 2007. | Interviews with Search Marketers | 14 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/07/interviews-with-search-marketers/feed/ 14 Search Insiders Tell All Video – Search Insider Summit http://www.toprankblog.com/2007/05/search-insiders-tell-all-video-search-insider-summit/ http://www.toprankblog.com/2007/05/search-insiders-tell-all-video-search-insider-summit/#comments Wed, 09 May 2007 12:04:52 +0000 Lee Odden http://www.toprankblog.com/2007/05/search-insiders-tell-all-video-search-insider-summit/ I went the lazy but entertaining route and took some video of the “Search Insiders Tell All” session yesterday afternoon that included David Berkowitz, Aaron Goldman, Bob Heyman and Gord Hotchkiss.

Here the “Search Insiders” about personalization, brand stewardship, Google DoubleClick and the disparity in standards applied to search marketing that are not applied to TV or direct response marketing.

Click here to view the embedded video.

Here is a discussion of video search, advertising and marketing.

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© Online Marketing Blog, 2007. | Search Insiders Tell All Video – Search Insider Summit | No comment | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/05/search-insiders-tell-all-video-search-insider-summit/feed/ 0 Search Insider Summit Videos http://www.toprankblog.com/2007/05/search-insider-summit-videos/ http://www.toprankblog.com/2007/05/search-insider-summit-videos/#comments Tue, 08 May 2007 22:33:09 +0000 Lee Odden http://www.toprankblog.com/2007/05/search-insider-summit-videos/ We are all about the social media on this blog and our coverage of conferences with interviews, photos and below a few videos.

Click here to view the embedded video.

Here is the programming chair of the conference, David Berkowitz talking about how this is the biggest Search Insider Summit yet as well as the kinds of topics that drove the programming ranging from innovative search technology to click fraud to mobile marketing.

I also caught up with Cam Balzer of GoogleClick Performics :) oops, I mean DoubleClick Performics. As tempting as it was to ask Cam about Google’s acquisition of a company that provides natural and paid search marketing services, I kept it PC.

Cam moderated a competitive intelligence panel and he shares his insights about CI for ROI versus branding campaigns and does provide a well coached answer about Google/DoubleClick. You’ve got to love that media training.

Click here to view the embedded video.

More video interviews on the way Wed and Thursday!

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© Online Marketing Blog, 2007. | Search Insider Summit Videos | 2 comments | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/05/search-insider-summit-videos/feed/ 2 Video Search Optimization – Search Insider Summit http://www.toprankblog.com/2007/05/video-search-optimization-search-insider-summit/ http://www.toprankblog.com/2007/05/video-search-optimization-search-insider-summit/#comments Tue, 08 May 2007 22:05:31 +0000 Lee Odden http://www.toprankblog.com/2007/05/video-search-optimization-search-insider-summit/ Video Search Optimization
The first of the breakout sessions was a choice between click fraud and this session on video search optimization. This was an easy choice since video optimization is an important component of social media campaigns and we like the social media here at Online Marketing Blog.

The session was moderated by Matt Spiegel of Resolution Media and speakers included: Chase Norlin from Pixsy, Scott Rhodes of VeoTag, Christy Tanner of TV Guide and Dan Perry from Cars.com.

Matt Spiegel: Is online video search for entertainment or other purposes?

Christy Tanner: Increasingly people are watching TV online and not conforming to old models of “turning on the TV”. There are also science, news and technology applications for online video.

Dan Perry: Cars.com use of online video focuses more on education than entertainment. The value also comes from a viral aspect, users passing along videos and linking to them from other web sites.

Chase Norlin: Autos is one of the most popular categories of video search.

Scott Rhodes: Being able to tag a video to be better indexed by a searchg engine will improve video search. Video is the expressive media of the day. Consumers expect it.

Chase Norlin: Part of the job for marketers is to help companies create good content. The second part is to submit/push that content out.

Matt Spiegel: Is cars.com syndicating content to other sites.

Dan Parry: No. Yahoo Answers and Google groups provide platforms to point to videos.

Matt Spiegel: How do you measure success?

Scott Rhodes: The ability to communicate your message efficiently and relevantly.

Matt Spiegel: To Chase: How are your business partners measuring success?

Chase Norlin: Regarding success, because image and video is the hottest consumer search type besides standard search, it drives additional search traffic.

Matt Spiegel: What’s the overall hope of video search?

Christy Tanner: The hope is to cut the clutter. Standard search engines’ search for video is not very good. The goal is to make it easy for consumers to find the shows they’re looking for.

Matt Spiegel: How do you monetize?

Christy Tanner: Using banner ads. Linking out to videos, the videos themselves are not monetized by TVGuide.com

Chase Norlin: Pixsy is really a massive aggregator of thumbnail images – both static images and video. Because of it’s distribution, companies are contacting Pixsy to submit their thumbnails.

Matt Spiegel: Is cars.com branding their videos?

Dan Perry: Besides SEO, tHere is a lot of value to make sure the videos are branded. The goal is to keep them in-house, but the videos do get republished elsewhere.

Matt Spiegel: Optimization of videos currently focuses on meta data, not the video itself. What’s happening with optimization of the actual videos.

Scott Rhodes : The VeoTag tool ads a textual menu to videos. Those menus are available to standard search engines, which allows the video to be searchable by video content.

Matt Spiegel: To Chase, You’re working on a second generation image and video search, right?

Chase Norlin: No. Can’t keep up with demand of the work we have.
Matt Spiegel: Video search optimization is a misnomer, because it’s really optimization of text around the video. How close are we to having something that allows the reading of the video content?

Scott Rhodes: Very close. Announcement next week?

Dan Perry: Points out Google image labeler as a possible platform for people to assign meaning to videos.

Matt Spiegel: What issues are there regarding copyright?

Christy Tanner: We do not host the actual content.

Chase Norlin: They do not host actual videos, they aggregate thumbnails and meta data.

Audience: What are the accessibility issues with videos?

Dan Perry: There is always going to be value in the meta data.

Chase Norlin: Makes a distinction between video delivery and thumbnail traffic generating business.

Audience: What are some examples of using video in B2B environment?

Scott Rhodes: Product information, training, government.

Audience: As a marketer how can I leverage video as a marketing tool?

Dan Perry: Use video as a way to differentiate yourself from the competition. Regarding B2B, with long sales cycles, feeding prospects with videos can keep your company top of mind.

Chase Norlin: Create content people care about and push it out everywhere. ie, (Matt) implementing a content syndication strategy.

Matt Spiegel: What are opinions of Viacom and YouTube lawsuit?

Chase Norlin: YouTube is a business model that was not well thought out and the lawsuit is a result.

In the end, the session wasn’t really about the tactics of optimizing videos for search as it was about using videos as online marketing tools. Lucklily, the moderator Matt Spiegel of Resolution Media reminded the panel and audience that optimizing videos has a lot to do with meta data, links to the video and text surrounding it. Dan Perry also provided several good, practical suggestions.

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© Online Marketing Blog, 2007. | Video Search Optimization – Search Insider Summit | One comment | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/05/video-search-optimization-search-insider-summit/feed/ 1 Day One Summary Search Insider Summit http://www.toprankblog.com/2007/05/day-one-summary-search-insider-summit/ http://www.toprankblog.com/2007/05/day-one-summary-search-insider-summit/#comments Mon, 07 May 2007 18:00:32 +0000 Lee Odden http://www.toprankblog.com/2007/05/day-one-summary-search-insider-summit/ Welcom to Search Insider Summit
The day started with a sponsored breakfast by Compete.com with a presentation by Jeremy Crane on Compete functionality. I came a bit late so I did not catch the entire presentation, but one interesting tidbit that I caught concerned the reporting of an Attention metric. What percent of users are visiting a particular site compared to others over time. This is particularly interesting considering sites that are engaged in significant PR and buzz generation.

Compete is also offering search marketing related competitive intelligence reporting similar to Keyword Discovery CI and basic levels of Hitwise. Compete is looking for beta testers also.

Gord Hotchkiss
MC, I mean Emcee Gord Hotchkiss kicked things off with his thoughts about search as a connector.

Esther Dyson David Vise
Next up was the Keynote with Esther Dyson of Edventure Holdings and David Vise of Breaking Views, who decided to channel the spirit of Bill Gates for his interview.

Future of Search Innovation
The keynote was followed by “The Future of Search Innovation” with Ron Belanger of Yahoo, Paul Martino of Aggregate Knowledge, Ravi Raj of Kosmix and Chase Norlin of Pixsy filling in for Dr. Barney Pell of Powerset.
Video Search Optimization

The first breakout session was Video Search Optimization, which wasn’t so much about video SEO as it was about the various speakers. Thank you to Matt the moderator and Dan from cars.com for providing particular SEO related insight into promoting videos online.

The day winded up with a live site review with Gord Hotchkiss from Enquiro and Patrick Garrett who I could really make fun of because of his search navigating performance, but I won’t, from Outrider giving advice to the likes of Lexis Nexus, Sylvan Learning and an RV site.

With site reviews, the consistent recommendation dealt with adding relevant content. In addition, keyword research and the creation of content that would be attractive for other web sites to make reference and link to. Gord Hotchkiss did a great job of bringing usability and analytics into the recommendations.

I will be posting more detailed entries about the sessions later today. More photos at Flickr.

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© Online Marketing Blog, 2007. | Day One Summary Search Insider Summit | No comment | http://www.toprankblog.com

]]> http://www.toprankblog.com/2007/05/day-one-summary-search-insider-summit/feed/ 0 SES New York Day 3 Videos http://www.toprankblog.com/2007/04/ses-new-york-day-3-videos/ http://www.toprankblog.com/2007/04/ses-new-york-day-3-videos/#comments Fri, 13 Apr 2007 12:14:24 +0000 Lee Odden http://www.toprankblog.com/2007/04/ses-new-york-day-3-videos/ I was able to do just two video interviews before my camera got dropped in a glass of water. I’ll have to explain that in another post.

Click here to view the embedded video.

Here’s Michael Gray, aka graywolf, just before our session with Todd Mailicoat and Neil Patel on “Social Bookmark Strategies” where he talks about tips for conference goers. Coverage of that session can be found at The Lisa, Search Engine Roundtable, Small Business SEM and CenterNetworks.

Click here to view the embedded video.

I also caught up with Mona Elesseily from Page Zero where she talks about Yahoo Panama pros and cons. Also two new Panama enhancements: Quality based bidding and being able to opt out of Yahoo’s content network.

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© Online Marketing Blog, 2007. | SES New York Day 3 Videos | 4 comments | http://www.toprankblog.com

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