The first deals with the notion of companies “doing social” vs. “being social”.  Having personally provided social media marketing advice to a variety of companies ranging from startups to a $100 billion corporation, questions often center around “How do we do social media right?”. In other words, social media and the social web are viewed as a tactic.

Jay talks about social media and organizations as more about behavior, not tactics.  I agree with him in the sense that when companies want to understand the paradigm of social media and business, it’s more about how the business behaves vs. executing certain tactics for the sake of marketing of communications.  Check out the video:

Click here to view the embedded video.

We also talk about how strategic social media consulting and transformation to social business taps deeply into organizational development and social psychology. Social media consultants must be change agent if they are to affect and inspire the social fabric of how an organization behaves.

The C-Suite often looks at social media and thinks about a way to win more business and market share by implementing marketing programs.  What many executives will soon realize is that the shift in how customers are engaging brands and each other will require companies to adopt social technologies and practices within their organization as a whole – to become a social business.  That’s no small feat, but companies with vision can begin to roadmap and initiate those changes starting with the advice from books like The Now Revolution.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2011. | Interview: Jay Baer on The Now Revolution | http://www.toprankblog.com

Tips on Social Media ROI from Sydney Australia near the famous Opera House & Sydney Harbour Bridge. Sorry about the wind, it messed with the audio a bit. I need to get a Zi8 and a microphone!

Common B2B Facebook Myths from Rangitoto Island, off Auckland, New Zealand. (From an old Army bunker near the mouth of a 600 year old volcano actually)

Tips on Repurposing Social Content from Queenstown, New Zeland on the shore of Lake Wakatipu and the Remarkables Mountain range.

Obviously I have a ways to go before making these kinds of videos really good.  Simply creating an outline script and adding a microphone and tripod would probably make a big difference vs. using a Lumix and making it up as I go.

Despite the non-existent production value, I am curious if readers of Online Marketing Blog are interested in this kind of thing.  I don’t plan on posting them all here, but will likely draw attention to one per trip and post the rest to our YouTube channel.  Is this format of any interest to you?  What do you think of video previews for a longer blog post?

Thanks for watching and reading.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2010. | Tips on Video: B2B Facebook, Social ROI & Repurposing Social Content | http://www.toprankblog.com

Watch this Content Marketing Optimization video to learn the simple, yet highly effective, method of incorporating search and social media keywords to guide content marketing optimization efforts. Combine optimized social media content with promotions to increase the traffic and sharing that will provide subsequent data to mine even more effective content ideas.

Click here to view the embedded video.

Please let me know if you like this format of content. I’ve been doing more video interviews of other people in the search and social media marketing industry lately but I haven’t used video to share my own ideas. In the interest of making this blog even more interesting and useful, your feedback is greatly appreciated!

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2010. | Video: Cycle of Social & SEO | http://www.toprankblog.com

In this interview, Brent shares his experiences with how optimizing news content for search engines works as well as the challenges and results from training journalists on how to use keywords to improve traffic to news content.

Click here to view the embedded video.

If you work with a media company or online publisher, do you train writers, reporters, editors and journalists on how to optimize content with keywords? Have you tried and had great results? Have you tried and met strong resistance?

Check out Brent’s Blog here.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2010. | Brent D. Payne on SEO for Journalists | http://www.toprankblog.com

In this video interview, Avinash talks about the value of communicating analytics information in more meaningful ways. He gives examples of metaphors he’s used to present important analytics information that helps others better understand the meaning and implications of the data. There are lessons here for companies that report tabular data with no insight and little creativity in communicating insight.

Click here to view the embedded video.

What creative ways have you found to communicate web analytics insights? Have you had nightmare experiences with web analytics reports?

Check out Avinash’s “must-read” web analytics blog, Occam’s Razor, here.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2010. | Avinash Kaushik on Storytelling & Web Analytics | http://www.toprankblog.com

Watch as Brian talks about the importance of planning content and understanding its purpose in order to be effective with blog copywriting. He also mentioned that traditional media is still doing some things right and we new media types would do well to identify what those things are and use that insight for our own publishing and content marketing efforts.

I think Brian’s presentation on content planning and editorial was a perfect setup to the marketing of content presentation that I gave afterwards, but of course I’m biased.  Of course you can find a cornucopia of copy writing and content marketing advice at Copyblogger.

My next and last post from OpenCa.mp will include a summary of my presentation along with the actual PPT deck embedded within the post.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2010. | Brian Clark on Content Marketing with Blogs | http://www.toprankblog.com

I caught up with Chris to talk about his take on SEO and social media.  He had pretty strong opinions about people who are too aggressive and not always relevant in the social connections they’re making.  This is what he had to say:

You can find Chris online by Googling “chris“. How’s that for the effect of links on search engine visibility?

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2010. | Chris Pirillo on SEO & Social Media @ OpenCa.mp | http://www.toprankblog.com

Click here to view the embedded video.

Of course, we couldn’t talk to someone like Dave at Yahoo without mentioning the transition of search results to Bing over on the Yahoo site. What does this mean for SEO? What does it mean for Paid Search?  What’s the fate of Site Explorer and where does it fit within Bing Webmaster Tools? Is SEO good or bad for search engines? How much of a signal does social media provide search engines? We discuss these topics and more.

Thanks Dave!

Blog: Industrial Strength SEM
Twitter: DaveRothSays

The video is available in 480 and 780 formats as well, just click on the size drop down.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2010. | Video Interview: Dave Roth of Yahoo | http://www.toprankblog.com

Click here to view the embedded video.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2008. | Web 2.0 Expo – Video Interview Brian Solis | http://www.toprankblog.com

Click here to view the embedded video.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2008. | Web 2.0 Expo – Video Interview Dave McClure | http://www.toprankblog.com

Click here to view the embedded video.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2008. | Web 2.0 Expo – Video Interview Robert Scoble | http://www.toprankblog.com

Click here to view the embedded video.

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2008. | SES NY Video: Sara Holoubek on SEMPO | http://www.toprankblog.com

Click here to view the embedded video.

Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist?

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2008. | SES New York Video: Mike McDonald WebProNews | http://www.toprankblog.com

Click here to view the embedded video.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2008. | Video: Interview with Adam Lasnik of Google | http://www.toprankblog.com

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

Click here to view the embedded video.

Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2007. | Pubcon Video: Melanie Mitchell AOL | http://www.toprankblog.com

Click here to view the embedded video.

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2007. | Pubcon Video: Brett Crosby | http://www.toprankblog.com

As the Global SEO Program Manager/Diva for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

Click here to view the embedded video.

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2007. | Pubcon Video: Tanya Vaughan Interview | http://www.toprankblog.com

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation – oops, I mean marketing tactics and experimenting.

Click here to view the embedded video.

Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2007. | Pubcon Video: Neil Patel Interview | http://www.toprankblog.com

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

Click here to view the embedded video.

Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2007. | Pubcon Video: Adam Audette Interview | http://www.toprankblog.com

We talked about what she’s doing with Zillow and their advertising platform for marketers that want to reach local audiences as well as what the future may hold in terms of social networking /community building features and laying search over user generated content.

Click here to view the embedded video.

In addition to her work at Zillow, Vanessa writes her own blog at Vanessa Fox Nude (sorry guys, only the cats are nude), contributes to the Zillow blog as well as a “People Search” column at Search Engine Land.

Gain a competitive advantage by subscribing to the
TopRank® Online Marketing Newsletter.

© Online Marketing Blog, 2007. | Video: Five Minutes with Vanessa Fox on Zillow | http://www.toprankblog.com