TopRank Online Marketing

Video Interviews


Lee Odden

Web 2.0 Expo – Video Interview Robert Scoble

Lee Odden on Apr 25th, 2008     Interviews, Marketing PR Conferences, Online Marketing, Video Interviews, Web 2.0 Expo

When registering for Web 2.0 Expo I ran into Robert Scoble, famous blogger and Managing Director of FastCompany.tv, whom I had just met 2 weeks ago in San Francisco at Media Relations Summit. He a agreed to do a quick video interview on what’s new in the Web 2.0 world and offered a few tips on how to get more out of attending conferences.

http://video.google.com/videoplay?docid=4044250035651101782
Lee Odden

SES NY Video: Sara Holoubek on SEMPO

Lee Odden on Mar 18th, 2008     Marketing & PR Industry, Marketing PR Conferences, Search Engine Strategies, SEMPO, Video Interviews

On day two of the Search Engine Strategies conference the expo hall has opened and I found my way past two floors of exhibitors to find the SEMPO booth staffed by the famous “free agent” and SEMPO board member, Sara Holoubek. In this video interview, Sara talks about the local SEMPO groups that are forming as well as her insight on the new SEMPO Institute Agency Certification.

http://video.google.com/videoplay?docid=-8718034651485792797

You can read the reviews of SEMPO Institute’s “Insider’s Guide to Search Marketing” formerly known as the “Fundamentals of Search Marketing” and the Advanced SEO Course Review by TopRank’s Dana Larson.

Lee Odden

SES New York Video: Mike McDonald WebProNews

Lee Odden on Mar 17th, 2008     Interviews, Marketing PR Conferences, Search Engine Strategies, Video Interviews

At SES San Jose in 2006, I took a 21 second video of Mike McDonald from WebProNews while we were standing in line for the bus to the Google Dance. That short video was followed by many other videos interviews with interesting people in the search marketing business which you can find on TopRank’s YouTube channel, and on our Videos category.

http://video.google.com/videoplay?docid=-2015584367087448143

Mike and WebProNews have also been covering conferences very successfully through videos and have literally raised the bar on search marketing conference videos. The WPN videos are very creative and seem to get better each time. I decided to turn the tables and shoot a quick (and funny) video interview with Mike talking about his equipment challenges, sending an employee to wander the streets of NYC to find a cable and the issue of SMX and SES: Can they coexist?

Lee Odden

Video: Interview with Adam Lasnik of Google

Lee Odden on Feb 20th, 2008     Google, Search Engine Strategies, SEO, SEO Tips, Spotlight on Search, Video Interviews

On day one of SES London I was able to catch up with Google Search Evangelist Adam Lasnik to do a short (10 min) video on several topics important to web masters looking for better results on Google. Adam starts with a descrption of his responsibilities at Google and then answers questions about Google compliant Flash and JavaScript, duplicate content – especially with press releases and suggested uses of internal site nofollow other than for “PageRank sculpting”.

http://video.google.com/videoplay?docid=1830519162896248638
Lee Odden

Pubcon Video: Melanie Mitchell AOL

Lee Odden on Dec 7th, 2007     Interviews, Online Marketing, Pubcon, Spotlight on Search, Video Interviews

I met Melanie Mitchell at last year’s Pubcon and was amazed at what a job being a Vice President of SEO/SEM at a company like AOL must be. The insights she shared in a keynote presentation at the WebGuild’s Searchnomics conference were impressive so I was fortnuate to get a few minutes of her time to do a short video interview on what she does for AOL and what some of her challenges and accomplishments have been.

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Be sure to check out the TopRank SEO video channel on YouTube for interviews from Pubcon and many other search marketing event.

Lee Odden

Pubcon Video: Brett Crosby

Lee Odden on Dec 5th, 2007     Google, Online Marketing, Video Interviews, Web Analytics

While walking the WebmasterWorld Pubcon exhibit hall floor I ran into Brett Crosby from Google. We talked about some of the new enhancements that have been added to Google Analytics. The addition of site search tracking in Google Analytics was of particular interest to me and I thought I would share here.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pubcon Video: Tanya Vaughan Interview

Lee Odden on Dec 5th, 2007     Interviews, Online Marketing, Pubcon, SEO, Spotlight on Search, Video Interviews

As the Global SEO Program Manager/Diva :) for one of the largest companies in the world, Tanya Vaughan from HP has a tremendous amount of responsibility and knowledge about enterprise SEO. We caught up with Tanya after the Enterprise Search Engine Optimization panel at Pubcon in Las Vegas to ask about her role at HP and to elaborate on a topic from the session, “progressive enhancement”, and what it means for SEO.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Pubcon Video: Neil Patel Interview

Lee Odden on Dec 5th, 2007     Interviews, Online Marketing, Pubcon, Social Media, Spotlight on Search, Video Interviews

Known by many as either “Mr. Social Media” or by friends as “Princess”, Neil Patel’s reputation for experimenting and developing new and cutting edge internet marketing tactics is known throughout the industry. At WebmasterWorl’s Pubcon conference in Las Vegas, we caught up with Neil to ask about what his company ACS does for clients as well as his latest social media manipulation – oops, I mean marketing tactics :) and experimenting.

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Be sure to check out the TopRank channel on YouTube for more SEO Interview Videos.

Lee Odden

Pubcon Video: Adam Audette Interview

Lee Odden on Dec 5th, 2007     Interviews, Marketing PR Conferences, Online Marketing, Pubcon, SEO, Spotlight on Search, Video Interviews

With 10 years under its belt, LED Digest is famous with long time SEOs for providing an exceptionally productive platform for sharing ideas, tactics and insights about search marketing. The digest would not have it’s luster without the formidable moderating skills of Adam Audette and we had the chance to finally meet Adam in person at Pubcon in Las Vegas.

In this short video interview, Adam describes how LED Digest was started as well as a tidbit about Universal search.

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Be sure to check out the TopRank channel on YouTube for more SEO interviews.

Lee Odden

Video: Five Minutes with Vanessa Fox on Zillow

Lee Odden on Oct 2nd, 2007     Online Marketing, Video Interviews

At SES San Jose I was able to sit down with Vanessa Fox to talk briefly about some of the basic features of the Google Webmaster Central service and posted that interview but was also able to do a second video about her new role at Zillow.

We talked about what she’s doing with Zillow and their advertising platform for marketers that want to reach local audiences as well as what the future may hold in terms of social networking /community building features and laying search over user generated content.

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In addition to her work at Zillow, Vanessa writes her own blog at Vanessa Fox Nude (sorry guys, only the cats are nude), contributes to the Zillow blog as well as a “People Search” column at Search Engine Land.

Lee Odden

SES Video: Steven Marder Eurekster Swicki

Lee Odden on Aug 22nd, 2007     Interviews, Marketing Industry News, Online Marketing, Search Engine Strategies, Social Media, Social Search, Video Interviews

In our continuing coverage of the Search Engine Strategies conference in San Jose, we’re shooting periodic video interviews both in the speaker ready room and a few on the exhibit floor.

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In this interview Steven Marder of Eurekster talks about how their Swicki product works both for online publishers to attract and monetize traffic as well as serve as a useful web site marketing tool for SEO efforts.

Lee Odden

SES Video: Andy Atkins Kruger WebCertain

Lee Odden on Aug 22nd, 2007     Interviews, Marketing Industry News, Online Marketing, Search Engine Strategies, Spotlight on Search, Video Interviews

Search engine optimization in English provides substantial challenges for most companies, but what about SEO in 20 different languages? When you drill down into it, there’s a lot “lost in translation” when most companies perform content optimization in different languages.

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In this video interview from the Exhibit Hall at Search Engine Strategies in San Jose, my long time friend Andy Atkins Kruger of UK-based WebCertain takes a few moments to answer questions about multilingual SEO as well as some of the common challenges that come about when optimizing content not only in other languages but also dealing with corporate speak in those languages.

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