For marketers in any industry—from manufacturing to real estate to banking, and everything in between—making the business case for social media isn’t a quick and easy process.
But in healthcare marketing, it’s an understatement to say that gaining buy-in for social media isn’t easy.
Consider for a moment just what healthcare marketers are up against:
- A multitude of privacy regulations
- Nursing and support staff shortages
- Increasing demand for services thanks to the quickly aging Baby Boomer generation
It’s not difficult to understand why some healthcare decision makers may be slow to adopt social media. But instead of throwing in the towel, consider these 5 tips for making the case for social media in healthcare marketing:



Being somewhat of a fan of buzz marketing, day two starts with a panel I’ve personally been looking forward to. Igniting Viral Campaigns: Leveraging Consumer-Generated Content promises to unveil the “secret techniques” and technologies that enable companies to stand out and be talked about through a viral word of mouth buzz.









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