Driven by consumers’ insatiable appetite for video content, video marketing has become an important part of social media marketing. With platforms like Facebook, Twitter, Pinterest, and Instagram launching their own video applications, videos can be optimized for success beyond web pages and YouTube to where customers are actively seeking, consuming and sharing video content: social networks.
Whether you’re a video marketing pro, or unsure of where to begin, here are several useful tips for launching video marketing campaigns on multiple social networks.
Is Video Marketing Really Worth It?
Internet users have been watching videos to entertain or inform themselves for decades, but most marketers are only now beginning to take advantage of the power of video marketing. Video is becoming increasingly democratic, with self-service video editing programs making it so that you don’t have to have deep pockets or a degree in cinematography to create an effective marketing video.