TopRank Online Marketing

Visual Marketing


Nicolette Beard

Online Magazines & Apps for Content Marketing: Brand Examples and Best Practices

Nicolette Beard on Jan 21st, 2014     Content Marketing, Digital Marketing, Visual Marketing

Online Magazines and Apps

“Think like a publisher” has become the mantra for many marketers over the past 2 years.

While experienced marketers already recognize the value of great content, the lines are blurring between traditional publishers and brand publishers as more companies adopt more sophisticated content marketing practices.

Just as publishers are creating digital magazines and apps to better engage audiences, so too are brands who want to engage directly with target audiences as part of their owned media demand generation programs.

But what kind of content makes sense in a digital magazine? What effect does interactive digital content have on creating compelling customer experiences? And how do online magazines fit with other digital marketing efforts like social media and online advertising?

Eliza Steely

6 Cleverly Creative Marketing Campaigns of 2013

Eliza Steely on Nov 21st, 2013     B2C, Online Marketing, Visual Marketing

Online MarketingWe all have friends. One thing that makes us friends is that we have things in common, and what we have in common are our personalities and our interests. We interact with others based on those things—and with the social atmosphere so crucial to a brand’s persona, they want to be our “friends” too.

2013 has been a great year for content marketing. Savvy marketers have come up with new, unique ways to create bonds with their audiences, encouraging interaction and ultimately intent to purchase. Viral has become a buzzword that many strive for, yet few achieve. But regardless of how frequently online marketing changes, one thing will remain the same: brands will continue to use stories, interaction, and creativity to attract customers.

Nicolette Beard

Content Marketing with Interactive Tools: Pros, Cons, Examples & Best Practices

Nicolette Beard on Nov 12th, 2013     Content Marketing, Interactive Marketing, Online Marketing, Online Marketing Strategy, Visual Marketing

Interactive Tool as Content Marketing TacticAt first glance, interactive online tools may not seem like a content marketing tactic. But, when you consider their educational and entertainment value, interactive tools offer exactly the kind of ‘stickiness’ marketers and brands are looking for.

From the early days of collaborative online learning to sophisticated interactive tools that allow consumers to keep track of their calorie count and fitness level, today, numerous institutions, governments, news organizations and brands have incorporated interactive tools on their websites to further educate and engage their customers and constituents.

Why incorporate interactive tools as part of your content marketing mix? Because education is such a powerful and important fundamental to improving the customer experience. The ability to invest in effort and receive output contributes to a customer experience that can differentiate your brand. At the same time, useful interactive tools satisfy a need for your target audience. Ultimately, tools that enable user interaction and feedback can drive sales, increase customer satisfaction and loyalty.

Nicolette Beard

The Truth About Visual Content Marketing Tactics: Infographics

Nicolette Beard on Nov 5th, 2013     Content Marketing, Online Marketing, Visual Marketing

Infographics as Content Marketing TacticIt’s safe to say that Big Data is revolutionizing 21st century business. The big question for marketers, however, is how do you take the wealth of information at your disposal and effectively simplify and present it in an engaging and informative way? One answer is infographics.

Defining what entails a good infographic is complex. For one, not all data lends itself to creative and unique visual communication. Someone who’s expert in design may not understand your audience or how to map relevant data in a compelling way. Don’t forget: great content isn’t great until it’s discovered, consumed and shared.

Miranda Miller

How Retailers Are Boosting Sales With B2C Video Content

Miranda Miller on Mar 13th, 2013     Content Marketing, Online Marketing, Visual Marketing

Bloomingdales uses video content to give viewers a sneak peek at insider info.Video has exploded as an online marketing tool over the past few years for B2C marketers. As the interent’s second most popular search engine, YouTube has reduced the barriers to entry to almost nil. As a result, marketers quickly jumped on board with vloggers and other personalities to capitalize on video’s ability to capture and hold the interests of an increasingly attention-deficit consumer.

In fact, video is second only to feature articles as the content marketing tactic with the greatest ROI, according to eMarketer. Video allows marketers to connect with web and mobile customers, across websites, social media and apps, in order to offer targeted information in a visual and auditory format appealing to a wide audience.

To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top