When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal is to harness the power and creativity of images.
Images can make a big impact on getting noticed in a customer’s social media feed. Research has found that 90% of the information that the brain processes is visual, and the brain processes images 60,000 times faster than anything that’s read. What that means to marketers using social media is when someone is looking at their feed and scrolling through all of the posts, they are processing the images faster than the text.