Comments for Online Marketing Blog – TopRank® http://www.toprankblog.com Wed, 17 Jan 2018 13:52:00 +0000 hourly 1 https://wordpress.org/?v=4.9.2 Comment on 25 Women Who Rock at Digital Marketing by Andy Zimmerman http://www.toprankblog.com/2017/12/women-rock-digital-marketing-2017/#comment-558633 Wed, 17 Jan 2018 13:52:00 +0000 http://www.toprankblog.com/?p=23546#comment-558633 Great list and initiative, Lee! I’d like to nominate Eileen Chow, Director of Demand Gen Ops at Evergage, for this list in the future. Phenomenal digital marketer, technologist and leader. We’re so fortunate to have her!

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Comment on Content Marketing Evolution: 5 Major Content Marketing Trends for 2018 by Harley Greytak http://www.toprankblog.com/2018/01/content-marketing-trends-2018/#comment-558632 Wed, 17 Jan 2018 04:53:00 +0000 http://www.toprankblog.com/?p=23630#comment-558632 Thank you Josh for your intriguing predictions.

Content marketing in China has already moved from short simple overcast of a certain topic to detailed and well researched reads that will leave readers awed and thoughtful. With the language and cultural difference, content marketing here may go on a slightly different path China had gone on, but will remain similar in the detailed and “meaty” factors.

At the same time, organic and “real” (as in by real person about relevant topics) content will become increasingly popular as large social media platforms adopt live streaming and live content sharing to compete with youtube and twitch.tv. The Youtube and Facebook videos has already been poor quality with great content for a while, since the infamous Youtube algorithm change early 2017. We may see worsening of that effect in 2018 as Youtube gradually solves its problems with inappropriate demonetization.

As I have never worked with ROI, I cannot make any comment. So I will ask a question, Does ROI of an Online Marketer come from analysis of the effectiveness of their Marketing strategy, or is it by sales?

Harley

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Comment on How to Get Started with Video Content Marketing (Without a Blockbuster Budget) by Veronika http://www.toprankblog.com/2017/08/get-started-video-content/#comment-558631 Tue, 16 Jan 2018 15:42:00 +0000 http://www.toprankblog.com/?p=22751#comment-558631 Hi, Joshua! thanks for so much info. I will definitely follow your tips 😉

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Comment on 25 Women Who Rock at Digital Marketing by Andrew Kien http://www.toprankblog.com/2017/12/women-rock-digital-marketing-2017/#comment-558630 Mon, 15 Jan 2018 23:05:00 +0000 http://www.toprankblog.com/?p=23546#comment-558630 So very amazing and totally inspired from this entire list! Congrats to them all!

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Comment on Content Marketing Evolution: 5 Major Content Marketing Trends for 2018 by Fadiyah Sameh http://www.toprankblog.com/2018/01/content-marketing-trends-2018/#comment-558629 Sat, 13 Jan 2018 06:48:00 +0000 http://www.toprankblog.com/?p=23630#comment-558629 Hi, Joshua,
I liked your article, it provided me helpful and valuable tips. I totally agree with you that content marketing is one of the most crucial aspects of any marketing strategy, however, there are some aspects are very important also such as conducting a good SEO strategy and conducting a Paid Social Media Ads campaign. I believe that by covering all the potential marketing aspects, you will drive more visitors to your e-store and of course higher ROI.

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Comment on How to Become a Better Data-Informed Content Marketer by 3S Marketers http://www.toprankblog.com/2018/01/data-informed-content-marketing-tips/#comment-558628 Fri, 12 Jan 2018 19:25:00 +0000 http://www.toprankblog.com/?p=23651#comment-558628 Thank you so much for this! I love when you write about SEO and content marketing.

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Comment on 7 Examples of Brands Mastering Twitter for Social Customer Care by Gabriel Arevalo http://www.toprankblog.com/2018/01/social-customer-care-twitter/#comment-558626 Tue, 09 Jan 2018 03:40:00 +0000 http://www.toprankblog.com/?p=23615#comment-558626 Very good examples of brands mastering twitter for social customer care. I loved the way your article was set up.

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Comment on Connecting the Dots from Data to Better Customer Experience by Jill Brennan http://www.toprankblog.com/2017/12/data-customer-experience/#comment-558625 Mon, 08 Jan 2018 00:14:00 +0000 http://www.toprankblog.com/?p=23508#comment-558625 Thanks Lee for your article. I agree that it often seems like people get lost in the tools and tactics and can’t figure out the best path to actually connect with their customers, to imagine some scenarios and see how they could play out. They are missing the overall strategy with the customer at the center of it all.

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Comment on Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility by Paulo Junior http://www.toprankblog.com/2017/11/content-marketing-strategy-2/#comment-558624 Thu, 04 Jan 2018 14:48:00 +0000 http://www.toprankblog.com/?p=23230#comment-558624 Thanks for sharing your option Joshua!
I agree with you and always trying to give more quality than quantity in my website

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Comment on 25 Women Who Rock at Digital Marketing by Peter Finter http://www.toprankblog.com/2017/12/women-rock-digital-marketing-2017/#comment-558620 Fri, 29 Dec 2017 23:25:00 +0000 http://www.toprankblog.com/?p=23546#comment-558620 Lee, great job, and thanks for the opportunity! I have two nominees for your list: Lauren Flaherty and Gretchen Mathews. Lauren is currently EVP & CMO at CA Technologies and I had the pleasure of working for her at both Juniper Networks and Nortel. Simply put, she is one of the most complete marketers out there: a true ‘marketer’s marketer’ with a killer instinct for what will connect with her audiences. Never overstated, a true investor in people, and a role model for the rest of us. She’s a marketing rock star!

Gretchen is VP Demand Generation at Couchbase, my current company, and I’m blessed to have her on the team: utterly fearless, a true team player, she cuts to the chase like no-one else I know. Under her leadership, we’ve gone places in digital marketing that others can only aspire to, and the team gets stronger every day. Building a great company doesn’t happen overnight, but fortunately for us, Gretchen has the grit and determination to build the next Google: look out world!

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Comment on 25 Women Who Rock at Digital Marketing by Sue Filbin http://www.toprankblog.com/2017/12/women-rock-digital-marketing-2017/#comment-558619 Fri, 29 Dec 2017 17:53:00 +0000 http://www.toprankblog.com/?p=23546#comment-558619 Thank you for generously establishing & continuing this inspiring, enriching list & tradition. It represents the best of the sharing & learning that’s possible on the internet.

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Comment on 25 Women Who Rock at Digital Marketing by Hashim Warren http://www.toprankblog.com/2017/12/women-rock-digital-marketing-2017/#comment-558618 Fri, 29 Dec 2017 02:24:00 +0000 http://www.toprankblog.com/?p=23546#comment-558618 I concur with Brian Clark – Sonia Simone’s empathy is supernatural

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Comment on Happy 14th Birthday to @TopRank Online Marketing Blog by Lee Odden http://www.toprankblog.com/2017/12/happy-14th-birthday-toprankblog/#comment-558617 Thu, 28 Dec 2017 19:10:00 +0000 http://www.toprankblog.com/?p=23582#comment-558617 Thank you back @disqus_61gl0ns1dt:disqus 🙂

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Comment on 25 Women Who Rock at Digital Marketing by Lee Odden http://www.toprankblog.com/2017/12/women-rock-digital-marketing-2017/#comment-558616 Thu, 28 Dec 2017 19:04:00 +0000 http://www.toprankblog.com/?p=23546#comment-558616 Thanks Yvonne!

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Comment on Innovative Marketers Must Not Just Face, But Embrace, Their Fears by Lee Odden http://www.toprankblog.com/2017/12/innovative-marketers-face-fears/#comment-558615 Thu, 28 Dec 2017 18:38:00 +0000 http://www.toprankblog.com/?p=23457#comment-558615 Brilliant post Nick, thank you!

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Comment on Connecting the Dots from Data to Better Customer Experience by Lee Odden http://www.toprankblog.com/2017/12/data-customer-experience/#comment-558614 Thu, 28 Dec 2017 18:35:00 +0000 http://www.toprankblog.com/?p=23508#comment-558614 Yes! “Data doesn’t replace empathy; it enhances it.”

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Comment on Happy 14th Birthday to @TopRank Online Marketing Blog by Caitlin Burgess http://www.toprankblog.com/2017/12/happy-14th-birthday-toprankblog/#comment-558613 Thu, 28 Dec 2017 14:56:00 +0000 http://www.toprankblog.com/?p=23582#comment-558613 I’m honored to be a part of TopRank Marketing Blog’s editorial team. Thank you to all the readers and my wonderful counterparts for making the blog an incredible space to learn, share and be inspired!

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Comment on Do You Really Need Another Blog Post? Why Content Marketing Needs More Flexibility by Shivu Whb http://www.toprankblog.com/2017/11/content-marketing-strategy-2/#comment-558612 Thu, 28 Dec 2017 11:47:00 +0000 http://www.toprankblog.com/?p=23230#comment-558612 HI Joshua,

You have shared great informative article. I must say you are a perfect content writer. Every content writer should follow these tips as you have shared above. Thanks and keep sharing such tips & tricks with us..

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Comment on 25 Women Who Rock at Digital Marketing by Elizabeth Hamilton-Guarino http://www.toprankblog.com/2017/12/women-rock-digital-marketing-2017/#comment-558611 Thu, 28 Dec 2017 11:31:00 +0000 http://www.toprankblog.com/?p=23546#comment-558611 Inspiring List! Just followed everyone. Thank you! Happy New Year!

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Comment on 25 Women Who Rock at Digital Marketing by Lee Odden http://www.toprankblog.com/2017/12/women-rock-digital-marketing-2017/#comment-558610 Wed, 27 Dec 2017 22:04:00 +0000 http://www.toprankblog.com/?p=23546#comment-558610 It’s great to get back to our roots of crowdsourcing nominations from the community. There’s so much talent to be discovered that does not surface in the “popularity” focused lists 🙂

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