Optimize: How to Attract and Engage More Customers By Integrating SEO, Social Media and Content Marketing
What: I’ve written a new book for Wiley on content marketing from a search and social media optimization perspective. It covers a lot of ground from strategy and research to specific tactical tips.
Why: There is so much information specifically about content marketing, SEO and social media marketing in online or print format, but not much that brings those critical disciplines together.
Who: Anyone in an organization that is responsible for creating content and connecting it with specific audiences will find value in this book. While the core principles are centered around Marketing, the insight and advice in Optimize also covers Public Relations, Customer Service and Recruiting content search and social media optimization.