Attract, Engage, Convert – TopRank Digital Marketing Approach

Optimize 360: Attract Engage ConvertIn order to excel and grow your business in the highly competitive online landscape, you need a deep understanding of who your prospects and customers are, what they care about, and how to influence their purchasing decisions.

Our proven attract, engage, and convert marketing model enables B2B and B2C brands alike to connect with prospects in a meaningful way, through customer-centric content that is easy to find, consume, and share. In fact, TopRank Marketing’s CEO Lee Odden literally wrote the book on this holistic approach to integrated SEO, social media and content marketing.

ATTRACT New Fans By Consistently Delivering Awesome

If content can be searched or shared, it can be optimized to help your prospects more easily discover the information they seek to guide their purchasing decisions.

One of the most effective ways to attract new brand fans is to be likable.  Consumers purchase from people they like and brands they trust.  We will help you consistently add value for your target audience through relevant information, interesting and creative content, insight into best practices, news that affects your customers, and thought or conversation provoking commentary.

Our commitment to top quality content and consistency across the different facets of your web presence ensures your brand appears where your prospects are, when they need you, with information optimized for consumption on their device or platform of choice.

The Optimize 360 model goes beyond making sure your brand content appears where people are already looking for information, though. Creative content optimized for your customer’s journey puts your company in an enviable position: one where you are not only answering a need, but creating one.

The customer and prospect data to you contains a wealth of insights to help you personalize content and anticipate customer needs. We help companies uncover these opportunities and capitalize on them with optimized content amplified across your marketing channels.

ENGAGE Customers, Fans, Friends & Followers

Engagement is a critical element of your online marketing strategy. What can you do to keep them engaged and talking about you?  The first step is getting in tune with the topics and types of information that will hold their interest.  It seems elementary, yet many brands fall flat when determining what to do with their fans once they become connected.

More content isn’t always better.  Your brand content must be relevant, timely, and optimized for social sharing in order to engage your community.  We help companies anticipate customer needs and get in front of them across channels and platforms, with the right content to influence their decisions and inspire them to take action at that specific point in their journey.

As you attract new eyes to your brand and welcome prospects into your online community, engagement becomes mission critical. Engaged prospects keep your brand top of mind, advocate on your behalf in social channels, interact with your website content and ultimately convert and become loyal customers.

The Attract, Engage, Convert model is so successful precisely because each facet of your plan works in tandem. We carefully plan and implement creative content and messaging designed to speak directly to your targeted audience. We have taken the time to understand – and to help you understand – who these people are, what their pain points are, and how each piece of content affects their decision-making process across various touch points.

Engaged community members feel their needs are met by your company and they are not afraid to let others in their network know it. Online marketing measurement has advanced to the point that we can determine which engaged fans are responsible for influencing the decisions of others; even those who don’t purchase may inspire others to buy more – and more often.

CONVERT Fans into Customers & Brand Advocates

Chances are, your current customers received many touches from your brand – either directly from you, or via their network – before actually making the decision to complete your desired action.  Once we’ve attracted the right audience to your brand and engaged them by anticipating and answering their needs, we offer the information and value that will help them finalize their purchasing decision.

Why do more prospects convert using the Optimize 360 marketing model? You’ve reached out beyond your existing contacts to attract those most interested in what you have to offer and engaged them throughout their decision making journey. Now, it’s time to provide just the right information, optimized for consumption on the device and platform of their choice, to close the deal.

A conversion for your business may mean a sale, a lead, a download, or the completion of some other desired action. Meeting and even exceeding our clients’ goals is what we do best. Our deep understanding of your customer journey allows us to position your brand as the only solution for the problem or need that led them to connect with your brand. As they consider alternatives, research different products/services and contemplate their decision, allow us to turn the table in your favor with highly targeted, optimized content.

Put the Optimize 360 Integrated Marketing Model to Work for Your Business

Are you ready to tap into lucrative communities and influence the people who will help grow your business? Take advantage of TopRank’s proven Attract, Engage, Convert approach to digital marketing. Contact us today.