Ashley Zeckman

Why These Digital Marketers Swiped Right on Working at TopRank Marketing

Ashley Zeckman on Oct 10th, 2016     Digital Marketing, TopRank Agency News


Applying for a new job isn’t too different than today’s world of online dating. You do a little research to see if you like them and then once you hit submit, you wait anxiously to see if they like you back.

When you receive that email or phone call that they’d like to interview you, the nerves really start to set in. You change your outfit no less than five times and realize that you’re more nervous than any other first “date” you’ve ever been on.

Navigating the world of digital marketing and finding the right career path is not always an easy task. There are many bright and talented marketers out there, and a seemingly endless list of agencies that at least claim to have digital marketing expertise. And weeding your way through the duds to find those that will truly create a great experience, and a lasting connection takes work.

Tiffani Allen

Online Marketing News: Organic CTR Hacks, Annoying Social Habits and Expanded PPC Ads

Tiffani Allen on Oct 7th, 2016     Online Marketing, Online Marketing News


Infographic: 11 Amazing Hacks that will Boost Your Organic Click-Through Rates
Organic search is one of the most important traffic channels for digital marketers. Optimizing your organic click through rate can only help increase the amount of organic traffic you see, and actions taken by those who arrive on site. But how exactly can one increase their organic CTR? This infographic has 11 tips to get you started. Search Engine Land

New Study Looks at What Makes People Unfollow Brands on Social
Your social followers are more likely to convert than those consumers who don’t follow your brand, so it stands to reason that a good marketer wants to keep them around. So, what annoying habits cause users to unfollow? Being too promotional, posting too frequently or too infrequently and sharing irrelevant content. Social Media Today

Leila De La Fuente

Dear Marketing Client: When You Succeed, We Succeed

Leila De La Fuente on Oct 6th, 2016     Digital Marketing


Like pairing fine wine with artisan cheese, the client-agency relationship is a beautiful medley of innovation, execution and synergy.

Okay, it’s rarely that romantic. But in my five years working in the agency world, I have been witness to marketing programs that consistently outperform objectives, which are undoubtedly fueled by a winning client-agency relationship.

No matter the size or duration of the marketing program, effective communication and a level of trust continues to be attributes that fuel a successful agency-client relationship. Below are 6 pieces of advice from an Account Manager (me) to existing or future clients, in how to make the most of our ever-growing relationship.

Joshua Nite

5 Actionable Insights from the 2017 B2B Content Marketing Benchmarks, Budgets, and Trends Report

Joshua Nite on Oct 5th, 2016     B2B Marketing, Content Marketing


If you’re a B2B content marketer, you likely remember where you were when the Content Marketing Institute and MarketingProfs released last year’s B2B Content Marketing report. The same way different generations will always remember hearing about Elvis, Kurt Cobain, or Prince, that dark day is seared into our industry’s memory.

Last year’s report showed a decrease in documented content marketing strategy—even though a documented strategy was proven to be a vital part of success. It showed that fewer content marketers rated their efforts as effective than the previous year.

At Content Marketing World, Joe Pulizzi somberly declared content marketing had reached the “trough of disillusionment,” out of which we would have to climb.

Secluded in her tiny writing house, Ann Handley paused for a moment to wipe tears from her trademark glasses.

Caitlin Burgess

7 Helpful Hacks for More Successful Social Media Community Management

Caitlin Burgess on Oct 4th, 2016     Social Media


It’s no secret that social media plays an important role in our daily lives—and as a result—has become an important component of the marketing strategies for brands of all sizes and industries. In fact, 90% of marketers say that social media is important to their business, according to Social Media Examiner’s 2016 Industry Report.

But as social media and the digital world continues to evolve, brands and marketers need to go beyond social media marketing in the traditional sense. How? By intertwining social media marketing with social media community management.

Kevin Cotch

How to Become a Better Search Marketer with Effective Communication

Kevin Cotch on Oct 3rd, 2016     Online Marketing


Our job as search marketers is to provide the best results for our clients (both internally and externally). In order to provide the best results, we need to effectively communicate the value of everything we do. An effective communicator will be able to show the value of a search strategy/tactic to get the most out of a program for all parties included.

The search team needs to work together with the rest of the marketing team to educate them on potential risks or wins during any changes in strategy. Search engine optimization should be viewed as a part of the overall marketing strategy and cannot be a standalone solution. Instead, SEO can help all areas of marketing when done correctly. With that mindset, SEO needs to be a partnership between the search marketers and clients.

Tiffani Allen

Online Marketing News: Bird’s Eye View, FTC Skepticism and Facebook for Business

Tiffani Allen on Sep 30th, 2016     Online Marketing, Online Marketing News


Infographic: Latest Twitter Study Sheds Light on Just How Well Video Is Doing
Based off of Twitter’s annual Online Video Playbook, this infographic shows what’s cleverly referred to as ‘The Bird’s Eye View of Video’ on Twitter. For example, 93% of the video views on Twitter are on mobile. Users who watch video want breaking news, information, and viral content the most, followed by entertainment and celebrity content. AdWeek

The FTC Is Skeptical When Celebrities Are Paid to Like Your Product
The FTC is investigating a few big name brands for bending the rules that govern paid celebrity endorsements. Of course, rules regarding endorsements from celebrities aren’t news to marketers, but the onset of digital marketing did prompt new rules and regulations. The one thing that hasn’t changed? Disclosure. Entrepreneur

Joshua Nite

5 Cool Ways to Make Marketing Magic with Interactive Content

Joshua Nite on Sep 29th, 2016     Content Marketing, Interactive Marketing, Online Marketing


On the occasion of the new trailer for Fantastic Beasts and Where to Find Them, I was thinking about the fantastical wizarding world of Harry Potter. Who wouldn’t want to live in a world with magical items like pictures that move, newspapers that automatically update themselves, portraits that speak?

Then it hit me: My smartphone can show moving pictures and auto-updated news, and it doesn’t have to be delivered by owl. AND it’s a lot more compact than the average Daily Prophet issue. Sure, we can’t play proper Quidditch yet—someone get Elon Musk on flying broomstick development—but as far as interactive content goes, Muggles have got it on lock.

Caitlin Burgess

10 Tools to Help Marketers Get More Out of Twitter

Caitlin Burgess on Sep 28th, 2016     Social Media, Social Media Tool


Most marketers understand that their Twitter efforts need to go beyond consistent tweeting if they want to grow their following and boost engagement. It takes commitment, strategy and constant management.

But as social networks and audiences continue to evolve—and marketers find themselves juggling more social networks and content responsibilities each day—staying on top of it all can be daunting and even frustrating. In fact, B2B marketers use an average of 6 social media platforms to distribute content, according to the Content Marketing Institute and MarketProfs 2016 B2B Content Marketing Benchmarks, Budgets and Trends—North America report.

Sound like you?

Joshua Nite

What Social Media Marketers Need to Know About Facebook Live

Joshua Nite on Sep 27th, 2016     Blogging Strategy, Facebook, Online Marketing, Social Media


In the age of Netflix and DVRs, it’s weirdly ironic to watch the growing popularity of live video for social media marketing. Sure, most of it is recorded so you can access it later, but it has far more in common with the nightly news than with modern on-demand, personalized content.

It turns out, there’s something about watching an event unfold live that’s hard to replicate. To be there as it’s happening, in the moment with a group of friends and strangers, sharing a singular experience. It’s powerful. And it never really went out of style—it just took a while for technology to create a compelling modern version.

Caitlin Burgess

5 Awesome Takeaways from HubSpot’s State of Inbound 2016 Report

Caitlin Burgess on Sep 26th, 2016     Content Marketing


Today’s consumers are much more self-directed in their buying habits, leveraging the internet and mobile technologies to research, review, interact and buy the products and services they need or want. As a result, many brands and marketers are shifting their marketing tactics to join consumers on their buying journey, rather than interrupting their day with a random cold call or talking at them as they flip through a magazine.

That shift is toward inbound marketing tactics such as blogging, eBooks, whitepapers, social media marketing and dozens of other content marketing tactics—a way of effective marketing that TopRank Marketing is all about. And the growth and importance of inbound marketing is only going to grow, according to HubSpot.

Tiffani Allen

Online Marketing News: Emotional Connections, Twitter Goes Long & Better Ad Coalition

Tiffani Allen on Sep 23rd, 2016     Online Marketing, Online Marketing News

How Emotional Connection Increases Customer Satisfaction [Infographic]
Did you know that customers with a higher degree of emotional connection have a higher lifetime value than those that aren’t? And 50% of a person’s perception of an experience is based on emotions? This infographic and supporting statistics help to illustrate the need for marketing messages that truly resonate with your market. ClickZ

Marketers Rejoice: Twitter No Longer Counts Photos, GIFs, Videos Toward 140-Character Limit
It’s official as of Monday, September 19th — Twitter is no longer counting images, gifs, or videos in their 140 character count. This is a big break for social marketers. What’s next for the platform? Eliminating @handles from the character count as well. This change is slowly rolling out to all users but isn’t official platform wide. AdWeek