TopRank Online Marketing
Emily Bacheller

24 Social Media Tools To Boost Your Marketing Performance #SMMW14

Emily Bacheller on Mar 30th, 2014     Social Media, Social Media Marketing World, Social Media Tool

Ian Cleary SMMW14

It appears that Ian Cleary is the King of Social Media tools. With new social media marketing tools coming on the market just about every day, Ian is one of the people you can rely on to test them all – from free to paid.

We’re thrilled that he shared his knowledge of tools with us at Social Media Marketing World this year and now I’ll share them with you.

Tools to Target the Right People

As Ian says, don’t sell hot dogs at a vegetarian conference. You have to know your audience before you can market to them successfully. The social tools below will help you identify and engage with active fans, influencers, and industry relevant people to follow.


Evan Prokop

4 Essential Trends in Social Media Marketing in 2014

Evan Prokop on Mar 30th, 2014     Online Marketing, Social Media, Social Media Marketing World

michael stelzner

The energy was sky high at Social Media Marketing World this year.

Marketers, brands, consultants and business owners from over 40 different countries gathered together to learn about the latest innovations in social media marketing, rub shoulders with social media rockstars, and enjoy unprecedented networking opportunities. Having the event in beautiful San Diego CA didn’t hurt either.

I had the pleasure of sitting in the opening keynote speech from the conference organizer Michael Stelzner, and he did not disappoint. Setting the tone for the days to come, Michael discussed the trends that he thinks will be making the biggest impact in social media marketing in 2014. Smart marketers should take note, because his presentation was chock full of excellent opportunities for businesses to increase the value they are getting from social throughout the coming year and beyond. Below are four key takeaways:


Evan Prokop

5 LinkedIn Marketing Tips That Rock from Jason Miller of LinkedIn #SMMW14

Evan Prokop on Mar 29th, 2014     LinkedIn, Online Marketing, Social Media

Jason Miller LinkedIn Marketing #SMMW14

Once called the “ugly duckling of social media”, rising stock prices, an active community, a lucrative advertising platform and a heavy focus on content have made LinkedIn into one of the most attractive platforms for b2b marketers today. (Disclosure: LinkedIn is a TopRank Content Marketing client)

In a fast paced, entertaining and metal-infused presentation (the Kiss army appeared on several slides), Jason Miller of LinkedIn Marketing Solutions showed off the compelling opportunities which LinkedIn offers to marketers and businesses at Social Media Marketing World 2014.

If you haven’t taken advantage of the awesome marketing power of LinkedIn for your business, there has never been a better time to start. Here’s how:


Evan Prokop

SlideShare for Business: Tips and Tricks for Success from #SMMW14

Evan Prokop on Mar 29th, 2014     Content Marketing, Online Marketing

Todd Wheatland SlideShare Presentation #SMMW14

If you’re not using SlideShare in your digital marketing tactical mix, you are missing out. As Todd Wheatland said in his session at #SMMW14, ‘whatever you’re selling, there’s a business case here.’

SlideShare is a fantastic opportunity for marketers and businesses for many reasons, including:

  • Huge visibility: over 60 million unique views / month
  • Relevant audience: heavily business focused
  • Improved search visibility: presentations posted on SlideShare tend to rank high in organic search

Below are 3 tips to help you achieve success in SlideShare:

Optimize Your Content Within SlideShare

Similar to search, great content is a prerequisite, but optimization techniques provide the extra secret sauce that result in improved visibility and views within SlideShare. Because SlideShare content also ranks well in organic search, optimizing is a no brainer. Some key things to think about:


Emily Bacheller

How Content Plus an Influencer Network Can Grow Your Business

Emily Bacheller on Mar 28th, 2014     Content Marketing, Social Media Marketing World

Lee Odden

Photo credit: DJ Waldow

Your customers are experiencing content shock. Every day there is more content being created than the day before, and it’s up to savvy content marketers to cut through the noise and increase the number of people who view and engage with their content.

After years of experience, Lee Odden has learned that co-creating content with influential people in your industry can give your brand the visibility that your content needs to succeed. Co-creating content can help you increase the content’s exposure, grow out your social following and increase your brand’s influence.

An excellent example of co-created content is the SlideShare presentation Riding the Waves of Social Media: 38 Tips from the Pros that Lee created for this conference: SMMW14. He’s also co-created 36 Content Marketers who Rock for Content Marketing World 2013 because co-created content works!


Evan Prokop

5 Content Marketing Best Practices Most Businesses Aren’t Doing, but Should! #SMMW14

Evan Prokop on Mar 28th, 2014     Content Marketing, Online Marketing

Content Marketing Best Practices from Joe Pulizzi #SMMW14 v4

(Image credit: @aaronnak)

George Carlin famously said, the goal of human beings is to acquire stuff, then to store it somewhere.

Unfortunately, many businesses have treated their corporate content the same way, as stuff to be acquired, and used their websites, blogs, and social channels as the places to store it.

‘If we only talk about ourselves, we’ll never reach customers’ says the always entertaining Joe Pulizzi in his packed-room presentation at Social Media Marketing World 2014.

The answer to this pathological content hoarding problem is content marketing, or at least it was supposed to be. Unfortunately, many businesses are not following important content marketing best practices and are seeing disappointing results because of it. According to research from Content Marketing Institute, 90% of businesses today are engaging in content marketing, but only 45% report it to be effective.


Ben Brausen

Online Marketing News: Tag – Twitter’s It, Social Media Giants Play Nice, Instagram Hits 200 Million and 20 Billion

Ben Brausen on Mar 28th, 2014     Online Marketing, Online Marketing News

Click Fraud

Twitter Adds Multi-Photo Posts and Tagging - We’re rolling out two new mobile features that make photos on Twitter more social. One is photo tagging, which lets you tag the people in your photo; the other is the ability to include up to four photos in a Tweet. Twitter

Facebook, Google, Twitter, LinkedIn combine to launch WebScaleSQL - Facebook’s oft-stated mission, per Mark Zuckerberg, is to make the world more open and connected. The social network joined tech giants Google, Twitter and LinkedIn to make this happen faster. The four companies announced Thursday the launch of WebScaleSQL, described by Facebook Software Engineer Steaphan Greene as, “a collaboration among engineers from several companies that face similar challenges in running MySQL at scale and seek greater performance from a database technology tailored to their needs.” Inside Facebook


Emily Bacheller

Employees Are Your Best Social Media Advocates – Here’s Why #SMMW14

Emily Bacheller on Mar 27th, 2014     Social Media, Social Media Marketing World

Jay Baer

What if I told you that you could increase the reach of your social content by a factor of ten by utilizing a resource that you already have?

What resource is this, you ask? Your employees.

Jay Baer, CEO of Convince and Convert explains that when your employees are satisfied with their job, they become your biggest brand advocates. True advocacy is born from culture, not technology or marketing.  Brand advocates, whether they are your customers or employees, appreciate and relate to the culture of your company.

Your employee’s happiness can also have a huge impact on your brand’s social media success. In fact, in 2012, 40 of the top companied to work for were also some of the most successful companies in social media.


Brooke Furry

Email Marketing Essentials: A Checklist for Writing Emails That Get Opened

Brooke Furry on Mar 26th, 2014     Email Marketing, Online Marketing

Email Marketing Tips

Note from Lee: It is with great joy that I get to  introduce new TopRank Marketers to our readers here at Online Marketing Blog. Ever since Brooke Furry joined our team, she has been opening up smiles on the people around her. Turns out, she’s pretty good at getting people to open emails too.  Please welcome Brooke as a contributor to Online Marketing Blog! 

If an email arrives in Judy’s inbox and she never opens it, was it worth the send?

Email Marketing is all about the open. Digital marketers who throw their hearts and souls into creating email campaigns with real personality and value know that regular, consistent email campaigns can accomplish great things. But even if you’re sending something you think your target audience will love, who’s going to know, care, or click if you can’t get them to open it?


Lee Odden

5 Must Read Perspectives on Social Media Marketing Strategy

Lee Odden on Mar 24th, 2014     Online Marketing, Social Media

social media marketing strategy

The eternal debate in marketing: Strategy before tactics vs. Tactics to develop strategy.

So many companies have become comfortable reacting to industry trends and competitors with tactics, that they end up with wasted effort, poor performance and plenty of frustration. This is especially true in the world of social media marketing as companies roll out social media tactics only to be left wondering in 6 months what the ROI is.

Answering Why, for Who and with What tactics is essential for any marketing initiative. A confident and clear sense of purpose is highly motivating and inspires more meaningful and effective marketing.


Ben Brausen

Online Marketing News: Facebook Eats Google’s Pie, Softer Panda Coming Soon, Smartphones Beat TVs

Ben Brausen on Mar 21st, 2014     Online Marketing, Online Marketing News

Study: Twitter Reveals Which Tweets Get The Most Engagement - We’ve seen third-party studies on what makes a tweet succeed, like this one, for example. But Twitter went ahead and did a study of its own, looking at more than 2 million tweets from verified accounts in the United States. What it found was that adding video, links and photos all result in “an impressive boost in the number of retweets,” Twitter said. Search Engine Land

Twitter Quickly Shapes Public Opinion (And It’s Touch To Change) [Study] - Does your opinion change based on the tweets you read? A new academic study shows that opinions are formed very quickly by the Twitter hivemind, and once formed, they’re difficult to change. As International Business Times reports, a new journal article in Chaos from Chinese researchers Fei Xiong and Yun Liu explores how tweeters’ opinions are formed and how they change – if at all. AllTwitter


Lee Odden

5 Social Selling Tactics to Attract, Engage & Convert More Customers

Lee Odden on Mar 20th, 2014     Online Marketing, Social Media

Social Selling

Outside of marketing and customer service, one of the fastest growing areas in the social media world is social selling. With billions of people connected to social networks for personal and business reasons, time and attention of prospects is both valuable and highly competitive.

Connections between people supported by social technologies have become more valuable than ever as trusted sources of information. Interactions with brands don’t have to happen on the corporate website anymore. From customer service to sales – social networks are powering important buyer and brand discussions from awareness to purchase to advocacy.


To optimize your online marketing performance, contact us at TopRank | ©2014 TopRank® Online Marketing | Top