Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engaging copy that flies above it.
If your content marketing team is exhibiting signs of burnout, it’s time to break out of the routine. Time for exercises that will bump everyone’s brain out of well-traveled grooves, while allowing for some fun as well.
Twice a month at TopRank Marketing, we have company-wide meetings where we learn new things, lift each other up, and play games that spark creative thinking.
(It’s pretty great. Did I mention we’re hiring?)