Ashley Zeckman

How to Decode The Connection Between Organic & Paid Content Promotion

Ashley Zeckman on Jan 27th, 2016     Content Marketing, Online Advertising, Online Marketing

Organic-and-paid-content-promotion

We often have new customers ask us what the best approach is for breaking the code of content promotion. Is it purely organic reach, social amplification or is paid promotion the way to go?

The short answer is, all of these and more.

When content marketing first hit the market, brands used it as an opportunity to follow a formula for something they already knew, online advertising. Banner ads, spam emails and other forms of advertising were a precursor to the more recognized forms that we see today. In the mid-nineties, brands were spending upwards of $11,000 a week for banner advertisements.

Joshua Nite

How to Write for People: 5 Ways to Create Connections & Personality in Your Content Marketing Efforts

Joshua Nite on Jan 26th, 2016     Blogging, Content Marketing

write-content-for-humans

Greetings, humans. It is I, a fellow human and certainly not a trench coat full of cats posing as human. I would like to tell you how to show personality in your writing so other cats—I mean, humans, like me—will enjoy reading it.

All cats aside, it’s surprisingly easy for marketers to forget that we are writing for people. We write for a persona, a target audience, an industry. When was the last time an industry sat down and read a blog post over their corn flakes? By trying to write for everyone, we can end up writing for no one.

Lee Odden

8 Digital Marketing Events Where You Can Learn, Connect and Grow in 2016

Lee Odden on Jan 25th, 2016     Digital Marketing, Marketing PR Conferences

Digital Marketing Events

Smart, Creative and Focused on Results.

That expression is central to our approach as an agency business and in our continuous pursuit to improve as marketers. Ubiquitous information access and increasing complexity and competition means the need to advance knowledge and creativity with digital marketing strategy, tactics and performance is greater than ever.

There are many sources marketers can choose from to learn, grow and collaborate. Over the next few months there are multiple learning and peer networking opportunities to satisfy just about anyone’s need for marketing smarts, whether it’s content marketing, social media marketing, B2B or B2C marketing, SEO and more.

To do my part, I’ll be drawing on my experiences, best practices and strategies developed during my time with TopRank Marketing to deliver presentations at 89 upcoming events ranging from webinars to events in Amsterdam, Scottsdale, London, Copenhagen and San Diego.  I hope to see you at one or more!

Ben Brausen

Online Marketing News: LinkedIn Links The UK, Google Patents Marketer Replacement, Facebook Enters The Stadium

Ben Brausen on Jan 22nd, 2016     Online Marketing, Online Marketing News

Top 16 SEO Tips

Top 16 Most Effective Search Engine Optimization Tips [Infographic] – SEO is a dynamic industry which requires keen observation and consideration in any kind of on-page changes, off-page activities or link-building strategies. The above infographic takes into account the “Top 16 effective Search Engine Optimization tips” recommended by Ahrefs. Social Media Today

Report: Retailers Missing Cross-Channel Personalization Opportunity – According to the 2016 Yesmail Channel Report, retailers are missing out on many opportunities for cross channel promotion and reactive marketing campaigns. SocialTimes

Google Announces “Real-Time Ads” So Marketers Can Jump On The Next Left Shark Moment – To help marketers take advantage of “micro-moments” — those events that everyone starts talking about — Google is today announcing online Real-Time Ads. Google

Joel Carlson

Social Media Images Part 1: Sizes, Best Practices and Tools

Joel Carlson on Jan 21st, 2016     Online Marketing, Social Media, Visual Marketing

images-social-media

When battling other businesses for your customers attention on social media, you have to stand out in order to get noticed. That can mean being disruptive, going against standard marketing practices, or doing something unique that draws the attention of your customers away from the “noise” of social media. One way to accomplish that goal is to harness the power and creativity of images.

Images can make a big impact on getting noticed in a customer’s social media feed. Research has found that 90% of the information that the brain processes is visual, and the brain processes images 60,000 times faster than anything that’s read. What that means to marketers using social media is when someone is looking at their feed and scrolling through all of the posts, they are processing the images faster than the text.

Caitlin Burgess

Content Marketing Tactics: Real-Time Video Pros, Cons, Examples & Best Practices

Caitlin Burgess on Jan 20th, 2016     Content Marketing

Real-Time-Video

As the digital world we live in becomes increasingly cluttered, marketers are constantly refining their content marketing strategies and embracing new tactics to stay competitive. And Real-time video is one of those tactics that is allowing marketers to reach new audiences and increase customer engagement.

Video has been viewed as an effective marketing tactic for a number of years. However, the time and resources needed to create quality video had many marketers focusing on other things. Fortunately, the introduction of real-time video platforms and applications such as Ustream and Meerkat now presents marketers with some fairly easy and cost-effective video content marketing options.

And the launch of real-time video applications could not have come at a better time. Why?

Nick Ehrenberg

Having Trouble Connecting With Influencers? 4 Influencer Marketing Questions to Ask Before Your Next Attempt

Nick Ehrenberg on Jan 19th, 2016     Influencer Marketing

Influencer-Outreach

Does this influencer marketing scenario sound familiar? You’ve set up your initial influencer list full of high-profile names and a few up-and-comers in the industry, developed a compelling question for your outreach and just hit send on the first round.

Then, crickets.

Big, green, loud crickets.

What went wrong? Did you have the wrong list? Is there a possibility that the outreach somehow didn’t get to the influencers? Or maybe you said something wrong?

Influencer outreach has taken on a whole new meaning in 2016, and it has become crucial for brands to develop relationships with influencers. Getting the most from your influencers requires more than a simple email or InMail. You need to adopt an extended research and outreach process, cultivate the relationship, and continue it well beyond any campaign-related focus.

Joshua Nite

No Joke: These 5 Comedy Principles Can Improve Your Social Media Marketing

Joshua Nite on Jan 18th, 2016     Social Media

improv-comedy-social-media-marketing

A social media marketer walks into a bar. “I’ll have a Facebook martini,” she says.

“What’s a Facebook martini?” the bartender replies.

“It’s like a regular martini, but if I want to drink more than 2% of it I have to pay extra,” she says.

[Cue Laugh Track]

Okay, so maybe comedy about social media marketing isn’t a great idea. But comedy and social media have a lot in common. They’re both fast-paced, harder than they look, and unpredictable. And at the heart of it, both are about telling a compelling story and making a human connection.

I’m somewhat new to marketing, but have been in comedy—improv, standup, and storytelling—for over a decade. Much of what I learned entertaining audiences makes perfect sense for social media marketing. Here are five comedic principles you can apply to make sure your marketing efforts leave your audience wanting more.

Ben Brausen

Online Marketing News: DuckDuckGrew, Diligent Display Surpassing Search, AdSense Optimized

Ben Brausen on Jan 15th, 2016     Online Marketing, Online Marketing News

46 Expert Tips For Creating Addictive Content

46 Expert Tips For Creating Addictive Content [INFOGRAPHIC & EBOOK] – This infographic provides tips from 46 content marketing and SEO experts, including Neil Patel, for how to create valuable, addictive content. Venngage

Facebook Ad Budgets Rose 11 Percent In Q4 On Higher ROAS [Study] – Advertisers spent more on Facebook video ads, dynamic product ads and carousel ads during the holiday shopping quarter. Marketing Land

Consumers Becoming More Relaxed About Their Data: Report – Only 1% of consumers trust advertisers to look after their data, yet 27% would be prepared to sell their data and 41% of those believe their data is worth more than £500 per year. This is according to our new report, Value Exchange from Data Exchange, produced in partnership with Acxiom.  Econsultancy

Michael Bak

The Competitive World of PPC: 3 Helpful Online Advertising Tools to Help You Win with Search Marketing

Michael Bak on Jan 13th, 2016     Online Advertising

competitive-ppc

Like it or not, Paid Search strategies can quickly turn into a game of out maneuvering your opponent. Which is why the team at TopRank Marketing is always integrating online advertising into digital marketing programs with a focus on out messaging, out strategizing and out bidding our client’s competitors.

Understanding the competitive landscape is the first step in out-smarting the competition. Knowing which tools can help you beat the competition, is also incredibly important.

If you’re ready to not only survive, but thrive with online advertising, this post can help you uncover opportunities from studying you competition, as well as tools to take your online advertising strategy to the next level.

The Importance of Competitive Analysis

Uncover Additional Keyword Opportunities

Ashley Zeckman

5 Opportunities to Tell Stories & Touch Hearts with Visual Content Marketing

Ashley Zeckman on Jan 12th, 2016     Content Marketing

visual-content-marketing

Do you remember when great content marketing meant your copy was properly optimized for search engines so your customers could find you when searching?

Today’s customers have raised the bar, and it’s time that content marketers follow suit. As marketers, we have a unique opportunity to create a more one-to-one experience with our customers and prospects through the use of compelling visuals.

Recent research from Content Marketing Institute has found that content containing relevant images gets 94% more views than content without. Additionally, social content containing visuals typically receives 150% more retweets when scheduled using tools like Buffer.