Caitlin Burgess

Is Your Brand Likable? 7 B2B Technology Brands Taking a Creative Approach on Facebook

Caitlin Burgess on Jun 14th, 2016     Facebook, Online Marketing, Social Media

Is-your-brand-likable

Between Facebook constantly tweaking features to improve user experience and the saturation of posts from every other brand out there, it’s becoming increasingly difficult for B2B brands to reach their audience by utilizing Facebook marketing tactics. According to the Content Marketing Institute & MarketingProfs’ B2B Content Marketing: 2016 Benchmarks, Budgets and Trends—North America report, 84% of B2B marketers said they used Facebook as a content marketing tactic, but just 30% said their efforts were effective.

But this doesn’t mean it’s time to abandon the Facebook ship. It’s just time to reset your course and put some wind back in your sails. It’s time to get creative.

Leila De La Fuente

Should You Consider a Digital Marketing Agency That Follows Agile Marketing Principles?

Leila De La Fuente on Jun 13th, 2016     Digital Marketing, Online Marketing

agile-marketing-sprints

A feature of mapping apps that I wish existed: agility.

We’ve all been there. At the moment you mapped your route to your next destination, there was no traffic. As you’re cruising down the road you notice of trail of brake lights distantly in front of you.

You pull up your map application only to find that your clear roadways have transformed into dots of red lines for the next five miles – and your arrival time has been set back 30 minutes. If the map application had the agile ability to automatically re-route based on the new traffic information, you’d be cruising along side streets to get to your destination at a reasonable time.

Tiffani Allen

Online Marketing News: Marketer’s Don’t Trust Data, Twitter Carousel and IBM Gets Smarter

Tiffani Allen on Jun 10th, 2016     Online Marketing, Online Marketing News

idg survey infographic

Survey: Most Marketers Use 6+ Measurement Tools But Don’t Trust the Data
New data has shown that most marketers use six or more measurement tools, but don’t trust the data they’re collecting. As it becomes increasingly popular to employ more than one analytics tool to help determine the ROI of your digital efforts, with 78% of marketers surveyed planning to adopt an attribution solution in the next two years, this comes as somewhat of a surprise. It begs the question, is it the data we can’t trust or the interpretation? Convince and Convert

Joshua Nite

Storytelling, Emotional Engagement, and Conquering the Status Quo: An Interview with Lee Odden

Joshua Nite on Jun 9th, 2016     Digital Marketing

Lee-Odden-Goosebumps-Podcast

“We make decisions emotionally and then justify them logically.” That statement is one of those unattributed, unattributable quotes that pops up everywhere from neuroscience to content marketing. There’s probably a poster of it you can hang on your office door. Probably with a picture of an adorable kitten, or perhaps a whale jumping over a rainbow.

But behind the cliché is an undeniable truth for marketers: Emotions matter. Emotional engagement is crucial for any kind of marketing, from presenting at a conference to writing a long-form blog post. That kind of engagement requires more than just a passing understanding of your audience. It requires genuine empathy.

Caitlin Burgess

[eBook] Patient-First Marketing: Understanding the Anatomy of a Successful Strategy

Caitlin Burgess on Jun 8th, 2016     Digital Marketing

Patient First Marketing eBook Cover

Every function of the human body is supported by essential organs like the heart, brain and lungs. Without these vital organs, one simply can’t survive. Similarly, there are key components that are the lifeblood of a successful healthcare marketing strategy in today’s digital world.

Healthcare marketers are well aware of the major changes that the healthcare industry is experiencing. Not only are there new programs, regulations and technologies to consider, but thanks to the internet and mobile devices, consumers now have more power and desire than ever to manage their health themselves. According to Google, one in 20 Google searches are for health-related information. In addition, Google’s The Digital Journey to Wellness Study in 2012 revealed that 61% of hospital patients visited more than two hospital sites before converting.

Caitlin Burgess

Is Pinterest Still Alive & How Are Brands Using It?

Caitlin Burgess on Jun 7th, 2016     Digital Marketing, Social Media

pinterest-still-alive

Is Pinterest still alive?

With the rise of Instagram, Snapchat, Blab, and other visual social media networks and apps this is a question many marketers and brands may be asking.

The answer? Pinterest is most certainly alive. And, actually, it’s growing—even it’s not getting as much press as it was getting a couple years ago.

Today, Instagram boasts more than 400 million active monthly users, with more than 80 million photos being shared each day. In addition, one of the newest visual phenomenons, Snapchat, just hit 150 million daily users, according to Bloomberg.

Ashley Zeckman

20 Must-Have Mobile Apps for Busy Digital Marketers

Ashley Zeckman on Jun 6th, 2016     Digital Marketing, Mobile

20-must-have-mobile-apps-for-digital-marketers

The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live.

Unfortunately, it’s not realistic for marketers to be constantly tied to their laptops and wifi (especially during the summer months). Thankfully, the invention of smartphones and the handy applications that go along with them, make staying connected on the go a breeze.

Below are 20 must-have mobile apps for marketers who can’t always be at their computer, but need to stay connected.

Category: Social Media Mobile Apps

If you’re a digital marketer that performs any sort of social media marketing function, then the apps below are no brainers to keep you connected.

Tiffani Allen

Online Marketing News: Snapchat Unicorns, Periscope Moderation and Instagram Business

Tiffani Allen on Jun 3rd, 2016     Online Marketing, Online Marketing News

snapchat unicorn infographic

How Snapchat Became a Social Media Unicorn (Infographics)
Unfortunately, SocialTimes isn’t referring to the mythical, fuzzy, four-legged cuddle stallions we’ve come to know and love. “In the tech world, unicorns are private startups that reach at least a $1 billion valuation. E-commerce has the most unicorns, with 25 percent of the total pool, while 18 percent are in internet software and services and just 5 percent are in social media. No social media unicorn seems to get more attention than Snapchat, which was recently valued at $16 billion.” It would appear unicorns are more common than we were led to believe. SocialTimes

Joshua Nite

Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program

Joshua Nite on Jun 2nd, 2016     Influencer Marketing, Online Marketing

influencer-marketing-is-not-dead

What’s a marketer to do? We heard that influencer marketing was the next big thing. We heard about companies getting amazing results with it. But it seems you can’t go anywhere online recently without seeing headlines like this:

Influencer Economy

And this:

confessions of a social media executive

Note the social shares on those two articles: 242,000 for the first one and nearly 50,000 for the second one. If influencer marketing is burning down, that’s a lot of people standing by with marshmallows to roast.

But don’t panic. These two articles, and many more like them, refer to a specific kind of influencer marketing. Generally speaking: the bad kind. Specifically, the practice of writing massive checks to teenagers with a lot of followers on Instagram or Vine in exchange for product promotion. That particular economy, which converted cash to “influence” or “awareness,” was pretty much doomed from the start. You’re in trouble any time you convert real money to something fundamentally unmeasurable.

Caitlin Burgess

7 Content Marketing Lessons Brands Can Learn from Journalists

Caitlin Burgess on Jun 1st, 2016     Content Marketing

7-content-marketing-lessons-from-journalists

Before making my debut in the content marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily grind was grueling at times, but it was also exciting. The prospect of breaking news always kept me on my toes and every day I worked to give my readers the latest and greatest news and information. And of course, I aimed to deliver that news and information before the competition.

Now as a content marketer, I find that while my job title has changed, the essence of what I do hasn’t. Like journalism, content marketing is all about providing your audience with quality content that informs, engages and develops your brand as a trusted go-to resource.

Ashley Zeckman

Report: Social Media Examiner 2016 State of Social Media Marketing

Ashley Zeckman on May 31st, 2016     Social Media

state-of-social-media-marketing

It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with? The answers might surprise you.

Social Media Examiner recently released their 2016 State of Social Media Marketing Industry Report which dives into the responses of over 5,000 marketers who share their top priorities, successes, failures and outlooks for social media marketing.  This post will dive into a few of the highlights that I found most interesting from this year’s report.

Ashley Zeckman

4 Tasty Content Marketing Recipes to Grill Up on Your Day Off

Ashley Zeckman on May 30th, 2016     Content Marketing

4-tasty-content-marketing-recipes

If you’re like most business professionals, you are likely enjoying today off, spending time with friends and family and celebrating the lives of those that have served our country. Memorial Day marks one of the first holiday’s of the summer that give busy professionals a chance to take an extra day to unwind and enjoy the warm summer months.

If you’re taking the time to read this on your day off, the least I can do is offer you some helpful content marketing recipes for a successful holiday BBQ. A successful meal and content marketing plan both require a full range of elements to meet the needs of your audience, whoever they may be. The four recipes below will help you get started.