Lee Odden

BtoB Search Marketing

Lee Odden     Online Marketing

Google Rules BtoB Search
Excellent article from Marketing Sherpa and Enquiro based on surveys taken by 1,500 business execs and IT pros.

Lesson #1. Google’s dominance is overwhelming in B-to-B
Lesson #2. Searchers are often warm (not yet hot) prospects
Lesson #3. Organic results are far more noticed than paid ads
Lesson #4. Position counts for clicks – but so does your copy
Lesson #5. 18.9% of Prospects Visit You *Before* Search Engines

Full article from Marketing Sherpa

BtoB Search Myths
One of the BtoB Myths metioned in the article that I often hear: “People don’t do searches for big ticket B2B products and services.” The article gives some good examples of how that’s just not true. We have client SEO programs that also prove it’s not true. A search on Wordtracker or Overture keyword suggestion tools for any of a variety of big ticket concepts reveals a pretty healthy amount of search activity.

Lee Odden

Search Engine News

Lee Odden     Online Marketing

Search Engines = Satisfaction – Pew Internet & American Life Project and comScore Networks revealed in a Data Memo on Search Engines Report that use of search engines ranks behind only e-mail as a frequent online activity and that 87% of search engine users say they find the information they want most of the time. Nothing new to those in search engine marketing, but the data is important to reinforce the fact that users are increasingly satisfied with their search experience. From an advertiser’s perspective that means search engines visibility will continue as an important contributor to brand exposure as well as a direct lead and sales tool. Via MediaDaily News

Lee Odden

Search Engine Strategies San Jose

Lee Odden     Online Marketing

I have to say, the Search Engine Strategies, San Jose conference was amazing. What an incredible collection of people, all interested in the online marketing space. I heard estimates of 2500 – 4000 attendees, by far the largest showing of any SES show to date. Representatives from Google, Yahoo, MSN, Ask and others presented at multiple sessions, providing priceless information on the current state and future of the search engine industry and marketing online.

I also met some great presenters and attendees of the show – too many to list here.

What’s really incredible is that my company now has direct insight into the nature of search marketing that we can bring to our clients, adding tremendous value the services we provide. I am recommending more of our staff attend the next SES conference in Chicago later this year.

Lee Odden

Search Engine Marketing

Lee Odden     Online Marketing

Maybe I should call this the “Friday Online Marketing Blog” since it appears I’ve only been posting on Fridays lately. Business is keeping

Search Engine Strategies, San Jose CA is coming up next week. Should be an excellent event. I may not have too many posts during the event but will have plenty to say when I get back.

Microsoft Launches Beta Version of NewsBot – Tests news service on MSNBC site drawing from more than 4,800 sources.

Overture Launches Search Optimizer – Tracks and manages campaigns and allows advertisers to automate keyword bidding based on performance-driven bid recommendations.

Lee Odden

Link Building

Lee Odden     Online Marketing

There area a few web design sites I’ve visited recently looking for resources and to see how they link to other web sites. Many web designer web sites do not link out at all. Some are very organized about it. The following link is an example of what one web design firm asks other web sites to use for the link back:

1# Blue Gecko Web Design in New York
is a full service web design firm, specializing in custom graphic interface design, content management solutions, and online multimedia including audio, video & animation. Get your Free Quote today!

That’s a little more than what some sites feel comfortable with.  Most web designers are content with a simple link:
Web Design

Lee Odden

Online Marketing for Results

Lee Odden     Online Marketing

Marketers Focus on Measurable Results – “Marketing Challenges 2004” survey conducted by Forrester Consulting by Unica Corp., a developer of enterprise marketing management software indicated 43% of respondents said they would increase spending on the Internet. – From BtoB Online

Microsoft Buys Lookout’s Search Tool – from iMedia Connection

Google Toolbar Adds “Browse by Name” Feature. Similar to the RealNames feature from way back, you can enter a phrase in your url or address bar and if Google deems there is an exact match, that site is delivered. If not, regular search results appear.

Google Acquires Picasa . Initially, Google partnered with Picase to improve photo publishing on Google’s Blogger.com service.

Yahoo Acquires Web Startup Oddpost – Oddpost provides a web-based email and news aggregation with no ads. At least until now.

Lee Odden

New Microsoft Search

Lee Odden     Online Marketing

Microsoft launched a very cleaned up version of it’s search engine recently with an emphasis on whitespace and simplicity.

Microsoft also announced a preview of it’s new search engine technology today. I tried it a few times and it threw errors after searching more than once. But it’s a preview right? Hopefully it will be working soon to really test out.

Lee Odden

Optimized Press Releases

Lee Odden     Online Marketing

I noticed a few articles recently about keyword optimized press releases. It’s good to see the concept starting to attract a broader audience. News sites like Yahoo News and Google News have more readers than CNN and BBC, and in order to find a particular story or release, you have to search for it. So while there’s a broad audience, the viewers of a particular story or release have pulled themselves to it via search – and that qualifies them a bit as a prospect in terms of the marketing value. That’s the beauty of search marketing – visitors pull themselves to your message rather than the message being pushed out to them.

Lee Odden

Online Marketing News

Lee Odden     Online Marketing

Small and Medium Businesses Rely on Online Research for Technology Purchasing Decisions “59 percent use search engines on a daily basis.” – From MediaDailyNews. Based on research sponsored by Yahoo! and Grey Global Group and conducted by IDC.

Here’s another report supporting the notion that technology marketers needs to emphasis their online marketing component – especially search. I’m continuously amazed at how many technology solutions companies do not effectively market themselves via search engines. The market is there, searching products and solutions every day.

Too many rely on their web designers/developers to perform site optimization when most do not have the necessary skills or time to keep up on the constant changes in the search industry. It takes time and effort to get the basics down and more time and effort to stay on top of what’s current – both from a strategic and tactical perspective.

Lee Odden

Online Marketing and Search Engine News

Lee Odden     Online Marketing

Google Debuts Expanded Local Targeting Capability – From MediaDailyNews

NPR has been running an interesting series titled “The Search Engine Wars”

Here’s a specific story on search engine optimization – It covers briefly what most SEO firms do, ethical optimization, and then gets into “gaming Google” and covers below board tactics used by rogue SEOs and how search engines deal with those tactics. In the end, the continuing efforts made by search engines to minimize manipulation and improve search results is better for everyone.

Study: Internet users loyal to search engines – From DMNews

One Word Search is Over – Two-word and three-word search phrases have grown in popularity. From eMarketer

New Amazon Search Engine – From eWeek

Lee Odden

Internet Marketing and Search Engine News

Lee Odden     Online Marketing

InfoSpace to buy Switchboard – Snippet: “The companies together account for 23% of total online Yellow Pages searches.” – From Business Wire

Yahoo! plans to acquire Kelkoo, a European online comparison-shopping service, for about $570 million – Snippet: “Commerce has emerged as a key component of search, and the combination of Web search, product search and comparison shopping will help further Yahoo!’s goal to create the most comprehensive and best user experience on the Web globally…Yahoo CEO Terry Semel” – From AdWeek IQ Interactive

Gen X and Y have embraced the Web in a big way – This is news? It is for babyboomers. From MediaDaily News

Lee Odden

Search Engine, Email & Online Marketing News

Lee Odden     Online Marketing

Yahoo News 2.0 (Beta) – Yahoo is testing a new version of its news search engine with an exapanded source database and media search options.

Interesting stats regarding the use of keyword optimized press releases:
Neilsen//NetRatings reports Yahoo News with a unique audience of 19.8 million visitors in January 2004 and Google News with 4.1 million unique visitors.

According to a Middleberg/Ross Survey, 98% of journalists go online daily, 92% for article research, 81% to do searching, 76% to find new sources or experts, and 73% to find press releases.
More information on keyword optimized press release services

Google Local shows local listings in search results. Try “coffee 90210“. If you’re not listed, you can send Google an email request: [email protected]

Big ISPs File Suits Under Can Spam from DirectMag.com