Lee Odden

Hell Yeah – Aaron’s interview with Dave Naylor

Lee Odden     Online Marketing

Aaron Wall of Search Marketing info has posted a good interview with long time SEO DaveN
who publishes a very interesting SEO blog. Dave’s tactics are bit more risky than most.

Topics range from disposable domain names (you don’t want to know) to what will work for most webmasters to the future of (aggressive) SEO: “SEO will become much darker as the search engines get cleverer, SEO‚Äôs will have to adopt and adapt new techniques.”

There are some good tips regarding linking, importance of algorithms and the right time to be aggressive – worth a read.

Lee Odden

Are search engines hurting your brand?

Lee Odden     Online Marketing

Often times, negative comments (true or false) on blogs can gain prominent rankings in search engines for company trademark names. Many company web site admin or marketing staff scramble on how to address these issues. Some companies do not monitor the rankings of their trademark names in search engines at all.

Market Sentinel offers examples including: “40% of the UK’s top grocery brands’ feature at least one detractor in their Google top ten” in a new paper authored in conjunction with Weboptimiser. The paper examines the threats to brands posed by blogs and message boards and includes detailed techniques for responding to those threats including using search optimization along with rebuttal techniques such as blogging and RSS.

Lee Odden

Web Analytics Association developing university program

Lee Odden     Online Marketing

In a partnership between the Web Analytics Association (WAA) and the University of British Columbia the first comprehensive university-level web analytics program is under development. The program is called the Web Analytics Award of Achievement and will be delivered 100% online.

Learning Units will be divided between Opinions and Case studies. Course content will cover three primary areas:

  1. Web Site Optimization – Usability, Search Engine Optimization, Navigation, Checkout Funnels, Visitor Paths
  2. Measuring / Managing Marketing Campaigns – Creative Testing, Pay-Per-Click, E-mail Marketing, Banners / other Display ad units, Rich Media
  3. Analytical Business Culture – “People issues” including organizational buy-in for analytics usage and data-driven decision making, choosing and deploying the right solutions to meet business needs, staffing and training the organization properly, and communicating information to diverse constituents.
Lee Odden

Top 30 SEO firms

Lee Odden     Online Marketing

One thing I don’t do a lot of is shameless self promotion, but I just received an email from TopSEOs.com saying for the fifth month in a row, TopRank Online Marketing has been ranked as one of the top 30 SEO firms. Here’s the criteria:

“Every firm that is considered for inclusion into the Top 30 Directory is put through these set of questions.”

Customer feedback is a criteria that is evaluated in determining the rankings. In evaluating each applicant, Topseos.com considers the following key factors:

Lee Odden

Online retailers test blogging

Lee Odden     Online Marketing

A NY Times article today covers how retailers are using blogs to give “their stores more personality and giving customers a reason to return even when they’re not in the mood to buy.” Full article

In the past 6 months we’ve noticed a significant increase in interest from online retailers that want to use blogs for a variety of purposes ranging from brand building to direct sales via RSS feeds. As a communications channel, blog and RSS offer excellent options for retailers to augment their current marketing initiatives.

It’s still early in the game though, and many retailers will be looking to early adopters for evidence of results.

Lee Odden

Missing SEO Please help find Ian Turner

Lee Odden     Online Marketing

Update: Ian Turner has been found in Atlanta. He apparently had some issues with his passport. Glad to hear he’s safe. LOTS of support on this from the SEO/SEM community – well done.

Ian Turner, a SEO from the UK has gone missing after attending the WMW conference in New Orleans. If you’ve seen him, please find authority contact info here. More facts here.

Lee Odden

Back into the swing

Lee Odden     Online Marketing

I’m happy to report the “Mayan Riviera” is an excellent place to spend a week away from the search marketing business. Despite a little difficulty getting out of Mexico and lost luggage, it was an excellent trip with a minimum of Internet usage and lots of relaxation.

Thank you to Thomas who has, as always, done an excellent job filling in with timely and informative blog posts regarding search engine marketing and blogs. Be sure to check out his newest blog project, SEO Blog Marketing.

TopRank Marketing Editor

Google is tracking you to give you better results.

TopRank Marketing Editor     Online Marketing

The problem with advancements in technology is the fact that the users’ privacy has a tendency to get in the way. Google launched on Tuesday and it now tracks where you go in order to give you better results in the future.

With the launch of Personalized Search, you can use that search history you’ve been building to get better results. You probably won’t notice much difference at first, but as your search history grows, your personalized results will gradually improve. –

Of course, in order for Google to track someone, they must have a Google account and be logged in. So if you don’t want Google following you, don’t log in any Google services before searching.

TopRank Marketing Editor

New Search Engine : Deepy

TopRank Marketing Editor     Online Marketing

deepy
Tajseed Solutions, based in the Kingdom of Saudi Arabia, has a new search engine that is now in beta. The Deepy Search Engine uses results from and presents them with a few new features. Deepy relies on JavaScript, CSS and DHTML which allows for live spell checking as you enter your phrase in the search bar. On the results side, the number of results pages is always displayed at the bottom of your browser, no matter how big your browser window is. When clicking on a result, it opens within a frame on the search results page. It also has a zoom feature to increase or decrease the font size and a highlight feature that emphasizes your search terms on a resulting page.

TopRank Marketing Editor

TypePad Integrates Ads

TopRank Marketing Editor     Online Marketing

TypePad Ads Though a partnership with , TypePad pro users can now take advantage of text-based advertising on their blogs. This feature can not only earn you extra cash, but can also pay for your fees.

“We’ve been working on a way that allows our subscribers to take advantage of the opportunities of text-based advertising. Starting today, TypePad Pro users can now easily set-up and integrate text ads directly into their weblogs, track their earnings with TypePad and use the money to pay for their subscription.”

You can set up the ads one of two ways. Easy or Customized. Easy does everything for you while customized allows you to configure fonts and colors.

TypePad also gives tools for tracking earnings so you can view daily ad impressions and ad clicks.

Lee Odden

WebmasterWorld Search Conference New Orleans

Lee Odden     Online Marketing

Excellent coverage of the Webmaster World search marketing conference:

Keynote John Battelle – RustyBrick, SEOBook

Contextual Advertising for Publishers – RustyBrick

Competitive Analysis – SEOBook

Local Search – Issues and Opportunities – RustyBrick

Niche Marketing – SEOBook

Peaceful Coexistence – Writing for the Engines – RustyBrick

Writing for Search Engines and the Web – SEOBook

Lead Generation & Tracking && Shopping Search – Getting Listed, Getting Traffic – RustyBrick

As the conference progresses, links will be added to this page.

Tags: webmasterworld, search engine optimization, online marketing

Lee Odden

Cool tools RSS Mix

Lee Odden     Online Marketing

Fresh content is a distinct advantage for your search engine placement and for your site visitors. Repeat traffic from people and search engine spiders will increase proportionate to how fresh your content is. Producing fresh content takes time and resources. Tools like can help by automating a part of your content development.

RSS Mix allows you to combine any number of RSS feeds into one unique new feed. You can then use a parser to display a mix of stories from various sources on your website.

Tags: SEO, RSS