Lee Odden

Jupitermedia sells ClickZ, Search Engine Watch, SES

Lee Odden     Online Marketing

According to news reported by MediaPost, Jupitermedia has sold the Search Engine Strategies trade shows and the ClickZ.com Network of Web sites, including SearchEngineWatch.com for $43 million in cash to London-based trade publisher Incisive Media.

“Incisive Media indicated it plans to use the acquisition to expand into the U.S. B-to-B publishing market, and to expand the search engine strategies conferences into other markets.”

Chairman-CEO of Jupitermedia, Alan Meckler will use the proceeds to make more acquisitions of stock photography and digital images companies.

This is pretty amazing. I’ll post updates as I see them.

Update: Danny Sullivan posts about the acquisition on the Search Engine Watch Blog

Tags: Jupitermedia, ClickZ, SearchEngineWatch, Search Engine Strategies

Lee Odden

Search Engine Strategies San Jose

Lee Odden     Online Marketing

Next week it’s the Search Engine Strategies conference in San Jose. I am very much looking forward to it.

Thank you to those companies and individuals that have contacted me for meeting times. I will be attending quite a few sessions and will get to as many social activities as time allows. Definitely the Yahoo Search Day off on Monday and Google Dance on Tuesday. There are others as well.

I will be covering the sessions that I attend on the Search Engine Smarts blog over at AllBusiness.com. I will also be posting conference observations and any interviews I do on this blog as well as Lockergnome’s Internet Marketing channel.

To contact me regarding setting up a meeting time or an after hours event, please email seo at toprankresults dot com.

Lee Odden

Yahoo offers SEO Tips

Lee Odden     Online Marketing

In the recent Yahoo Search Marketing newsletter, they offer a link to a basic site optimization article.

Yahoo’s Small Business Resources page also offers several other useful, basic search marketing articles. The only one that’s missing is the article about why companies should hire TopRank for organic search engine optimization! Oh, that’s us at #1. I guess we’ll take the Google ranking instead. 🙂

Tags: Yahoo, search engine optimization, search marketing articles

Lee Odden

Meta Blog Search Engine – Talk Digger

Lee Odden     Online Marketing

therssweblog reports on a new meta blog search engine called Talk Digger that reports results from Bloglines, Technorati, BlogPulse, PubSub, Icerocket, Feedster, BlogDigger, MSN Search and Google. It also offers basic trend information.

TalkDigger somewhat reminds me of the Online Marketing Blog UrlTrends tool for tracking linking trends to a web site.

Lee Odden

Monday Search Engine News

Lee Odden     Online Marketing

Lowdown on the New Ask Jeeves PPC Program – via SearchDay

The Birth of Google – Excerpt from John Battelle’s new book on Wired

Blogs are default search for and BlogScour may, or may not become a separate blog search engine according to Ice Rocket CEO Blake Rhodes on SEJ

Blogger.com site defaced over the weekend. Not due to being “hacked” but a “bug” in the system according to the Blogger.com development team. via TW

Gigablast launches – via SEW

Props to Bob Mutch for an excellent list of

Another SEO interview – interviews WeBuildPages CEO,

Tags: Ask Jeeves, John Battelle, Gigablast

Lee Odden

RSS News

Lee Odden     Online Marketing

Here are the top RSS aggregators
according to IT Facts:

My Yahoo! 59.02%
Bloglines 10.42%
Firefox Live Bookmarks 4.20%
NetNewsWire 3.74%
iTunes 3.37%
iPodder 2.38%
NewsGator Online 1.82%
Pluck 1.59%
FeedDemon 1.56%
Reader not identified 1.02%

Good to keep in mind when deciding what “chicklets” to display on your blog.

Feedshake is an interesting tool that allows you to mix up and arrange multiple RSS feeds. via ResearchBuzz

SEW mentions that today AOL is launching a personalized home page feature called MY AOL. The new service enables you to personalize with RSS feeds, which are powered by Feedster. Now Google, MSN, Yahoo and AOL are all offering personalized pages.

Lee Odden

Google Maps Hack for Vlogs

Lee Odden     Online Marketing

Along with the Craigslist Real Estate hack and the somewhat scary Hot or Not map, there’s a new hack of the Google Maps tool for Vlogs. “Vlogs” as in video blogs. Maps are a fun way to find web sites if geography is your thing.

If you’re really interested in the various manipulations of Google Maps, here’s a new Directory

Tags: Google Maps, Vlogs, Google Hacks

Lee Odden

Yahoo in the air, on your phone

Lee Odden     Online Marketing

Yahoo announced an agreement with Boeing’s Connexion to offer in-flight search services. Yahoo’s ads will be displayed in search results. More from DMNews

Yahoo also announced a deal this week with Motorola to offer Yahoo content on mobile devices including iRadio. I met Ben Hill, Senior Director, Global Marketing; Motorola at the ad:tech conference in Chicago – VERY smart fellow with an amazing job. Good coverage on this at Search Engine Journal

Tags: Yahoo, Connexion, Motorola

Lee Odden

Ask Jeeves to offer PPC?

Lee Odden     Online Marketing

There are rumors that Ask Jeeves is going to offer a PPC program. Apparently it will look similar to AdWords and will function based on keyword bidding along with some measure of relevance. Bids are to start out at 5 cents.

I wonder if there will be any patent infringement issues? More info at OnlineMediaDaily and Search Engine Watch

Tags: Ask Jeeves, PPC

Lee Odden

Podcasting Search Engine

Lee Odden     Online Marketing

I just noticed a post on Pocket-lint that a new podcasting search engine has launched, called podscope. Podscope is powered by TVEyes, a company that has been indexing TV and radio broadcasts since 1999.

Their technology makes every word searchable within a podcast and enables the audio indexing of podcast content as well as video blogs and personal videos.

It works pretty well. Search results allow you to expand an entry to display controls for play, pause etc and show the number of hits for each. The only part that plays within podscope is a snippet surrounding the keyword phrase, but there is a link provided to the source web site or feed if you want to listen or download the entire file.

Lee Odden

Magic SEO

Lee Odden     Online Marketing

As I was speaking with a prospective search engine optimization client today, I noticed a link in the footer of their web site to the web design company that created it. I followed the link to find out more information because you can often get a sense of a company by the type of web design firm they’ve used.

The web design firm site was straight forward and contained the usual information: design examples, about us, services, etc. When I clicked on services I noticed “search engine optimization” and on that page I found this description for “Doorway Pages”:

“A doorway page (also known as a beacon or magic page) is a page of text linked to your site to improve your search engine ranking. Basically, this is a page of text that mirrors keywords and descriptions throughout your site.”

Lee Odden

Technorati: Bring it on Google, Yahoo, MSN

Lee Odden     Online Marketing

Blog search engine Technorati CEO David Sifry was interviewed in BusinessWeek recently.

He makes some good points in that he doesn’t see search engines as competition and wishes them “good luck” when it comes to creating a blog-specific search engine.

“What Technorati is trying to do is looking at the Web in a different way. And the way that I like to think of it is, it’s like this big river, it’s like this conversation flow. It’s about people and conversations.”

Services like Technorati and the blogosphere in general represents a serious paradigm shift in the way information is distributed and organized. The rate at which search engines update their enormous databases seems quite slow in comparison to how quickly blog posts are available on Technorati. If blog search engines can continue to improve quality and do a better job of filtering out blog spam, I see no reason why more users wouldn’t migrate more of their search activity to the blogosphere.