Lee Odden

Yahoo in the air, on your phone

Lee Odden     Online Marketing

Yahoo announced an agreement with Boeing’s Connexion to offer in-flight search services. Yahoo’s ads will be displayed in search results. More from DMNews

Yahoo also announced a deal this week with Motorola to offer Yahoo content on mobile devices including iRadio. I met Ben Hill, Senior Director, Global Marketing; Motorola at the ad:tech conference in Chicago – VERY smart fellow with an amazing job. Good coverage on this at Search Engine Journal

Tags: Yahoo, Connexion, Motorola

Lee Odden

Ask Jeeves to offer PPC?

Lee Odden     Online Marketing

There are rumors that Ask Jeeves is going to offer a PPC program. Apparently it will look similar to AdWords and will function based on keyword bidding along with some measure of relevance. Bids are to start out at 5 cents.

I wonder if there will be any patent infringement issues? More info at OnlineMediaDaily and Search Engine Watch

Tags: Ask Jeeves, PPC

Lee Odden

Podcasting Search Engine

Lee Odden     Online Marketing

I just noticed a post on Pocket-lint that a new podcasting search engine has launched, called podscope. Podscope is powered by TVEyes, a company that has been indexing TV and radio broadcasts since 1999.

Their technology makes every word searchable within a podcast and enables the audio indexing of podcast content as well as video blogs and personal videos.

It works pretty well. Search results allow you to expand an entry to display controls for play, pause etc and show the number of hits for each. The only part that plays within podscope is a snippet surrounding the keyword phrase, but there is a link provided to the source web site or feed if you want to listen or download the entire file.

Lee Odden

Magic SEO

Lee Odden     Online Marketing

As I was speaking with a prospective search engine optimization client today, I noticed a link in the footer of their web site to the web design company that created it. I followed the link to find out more information because you can often get a sense of a company by the type of web design firm they’ve used.

The web design firm site was straight forward and contained the usual information: design examples, about us, services, etc. When I clicked on services I noticed “search engine optimization” and on that page I found this description for “Doorway Pages”:

“A doorway page (also known as a beacon or magic page) is a page of text linked to your site to improve your search engine ranking. Basically, this is a page of text that mirrors keywords and descriptions throughout your site.”

Lee Odden

Technorati: Bring it on Google, Yahoo, MSN

Lee Odden     Online Marketing

Blog search engine Technorati CEO David Sifry was interviewed in BusinessWeek recently.

He makes some good points in that he doesn’t see search engines as competition and wishes them “good luck” when it comes to creating a blog-specific search engine.

“What Technorati is trying to do is looking at the Web in a different way. And the way that I like to think of it is, it’s like this big river, it’s like this conversation flow. It’s about people and conversations.”

Services like Technorati and the blogosphere in general represents a serious paradigm shift in the way information is distributed and organized. The rate at which search engines update their enormous databases seems quite slow in comparison to how quickly blog posts are available on Technorati. If blog search engines can continue to improve quality and do a better job of filtering out blog spam, I see no reason why more users wouldn’t migrate more of their search activity to the blogosphere.

Lee Odden

Yahoo 360 Adds Feeds and Flickr

Lee Odden     Online Marketing

Yahoo updated 360 by incorporating Flickr (happy now Thomas?) and feeds. Unfortunately I was only able to add a Yahoo Groups feed, but not a feed for the AllBusiness.com column I write or the Feedburner RSS feed for this blog. What’s up Y360?

The Flickr addition is very good news.

More details from the Y360 dev team blog – via Battelle although I first noticed the feeds option when I was reading Rustybrick’s 360 blog

Lee Odden

Careers in Search Engine Optimization

Lee Odden     Online Marketing

TopRank Online Marketing is hiring. We are a Minneapolis, Minnesota based search engine optimization firm that works closely with Misukanis & Odden Public Relations. Our SEO practice through TopRank is experiencing tremendous growth and the following positions are open:

SEO Copywriter
The SEO copywriter is responsible for authoring or editing client documents according to defined keyword optimization goals. Responsibilities include web page copy, press releases, case studies, newsletters and occasionally support content needs for the TopRank company web site and blog.

Must have 2 years+ web site copywriting experience. Keyword research/analysis, public relations and blog experience a plus. Web page usability and WYSIWYG editor experience beneficial but not necessary (Dreamweaver, Front Page). Advanced web page keyword optimization tactics training will be provided.

Submit resume and project examples to: hr at toprankresults dot com

Lee Odden

SEM Firm Slimy AdWords Antics

Lee Odden     Online Marketing

By accident I ended up on mywebsearch.com with a search for my company name. What did I see in the “sponsored” results (from Google) but an ad from a large west coast SEM firm.

It’s not that they ran an AdWords ad on my company name that was so annoying, that’s been happening for a while, it was a less than flattering ad on SEO in general: “Don’t be fooled by quick & dirty SEO firms.” I’ve always thought negative advertising wasn’t very effective.

The kicker is, I’m familiar with one of the founders and I’ve been sending SEM project leads to them. I’ll ask them about it, but regardless, I’ve met too many decent SEM firms at conferences, in forums and even through this blog to waste my time with BS like that.

Lee Odden

MyWay.com hits top 5 – June search engine market share

Lee Odden     Online Marketing

Nielsen//NetRatings released stats on search engine market share for June:

  • Google 47.00%
  • Yahoo! 22.00%
  • MSN 12.00%
  • AOL 5.00%
  • My Way 2.00%

My Way is an Ask Jeeves site and this is the first time that search engine has appeared in the top five. It looks like Yahoo but without the ads.

Danny Sullivan provides an excellent breakdown at SearchEngineWatch.

Lee Odden

Content optimization for better search engine rankings

Lee Odden     Online Marketing, Online PR, SEO

A common problem with many web sites that need improved rankings is a lack of fresh content. If you don’t have a dedicated writer in-house, where can you get good content? Here are a few suggestions:

  • Archive your newsletters
  • Archive and syndicate your own press releases and media coverage
  • Add syndicated news
  • Add press releases content syndicated from other sources
  • Use articles open for re-use from article directories
  • Use Yahoo Creative Commons search to find available content
  • Publish a glossary
  • Publish client testimonials
  • Publish product/service demos
  • Publish a Q & A and/or FAQ

Organize your content according to relevant keyword themes. Include important keywords in the text links between content files, in title tags and on-page headings.

Lee Odden

Blog Tracking Tools with BlogPulse

Lee Odden     Online Marketing

Intelliseek has added features to the BlogPulse tools. I spent some time playing with the BlogPulse Profiles (Beta) tool. Here’s the skinny:

  • Overview – Rank according to citations, post frequency and a rank trend graph
  • Posts – A list of keywords used in recent posts (I did not find very accurate) and links to posts
  • Citations – Broken out between citations from top-ranked blogs and all other blogs
  • Trends – Post and citation trends let you see if there is a correlation. Interestingly, in the case of this blog there is no correlation.
  • Sources – Lists recent news articles and blogs cited along with trend and track conversation tools for each link.
Lee Odden

Blog Fuse – SEO Friendly Blog Hosting

Lee Odden     Online Marketing

Blogs and search engine optimization go hand in hand for promoting a web site. So, smart guy and fellow Lockergnome writer Glen Stansberry has created Blogfuse.

This new service offers free, search engine friendly blog hosting. Blogfuse, as in the fusing of search engine optimization and blog marketing, offers an exceptionally easy setup process and is full of features including:

  • search engine friendly blog templates
  • your-blog-name.blogfuse.com
  • multiple authors per blog
  • multiple blogs per account
  • custom RSS feeds
  • easy-to-use WYSIWYG visual editor for article posting
  • comment spam filtering
  • automatic integration of: Flickr, Del.icio.us, Technorati
  • multi-lingual support
  • ability to organize posts into different categories
  • complete editing control over design *coming soon*