Lee Odden

Cool tools RSS Mix

Lee Odden     Online Marketing

Fresh content is a distinct advantage for your search engine placement and for your site visitors. Repeat traffic from people and search engine spiders will increase proportionate to how fresh your content is. Producing fresh content takes time and resources. Tools like can help by automating a part of your content development.

RSS Mix allows you to combine any number of RSS feeds into one unique new feed. You can then use a parser to display a mix of stories from various sources on your website.

Tags: SEO, RSS

Lee Odden

Yahoo Index Updates Tonight

Lee Odden     Online Marketing

Tim Mayer has announced on the Yahoo Search Blog that there will be a major update to it’s index this evening.

“We will be making changes to the index tonight so you should be seeing more of your pages in the index as well as some fluctuations in the rankings of results from previous searches”

Per a request from Danny Sullivan at Search Engine Strategies in San Jose last summer, Yahoo has started issuing “weather reports” of updates to its search engine.

Lee Odden

Not attending Pubcon or Gnomedex this week

Lee Odden     Online Marketing

Alas, I am unable to attend the two conferences I’ve been looking forward to for months: WebmasterWorld Search Conference in New Orleans starting today and Chris Pirillo’s sold out Gnomedex June 23-25 in Seattle. I had to go and turn 40 this week and my dear wife is taking me to some exotic locale (I don’t know where yet, it’s a surprise) for a week.

Posting from me will be light, but Thomas will be posting daily on search engine marketing news and insights.

Be sure to watch for RustyBrick’s coverage each day of the New Orleans WebmasterWorld conference.

Lee Odden

Google Wallet

Lee Odden     Online Marketing

Is Google launching a payment management service like PayPal? The Wall Street Journal Online edition has reported so. See this Reuters story, “Google plans pay service to rival PayPal-WSJ

A link to the free version of the WSJ article (thanks Carl)

From John Battelle’s SearchBlog:
“Google Inc. this year plans to offer an electronic-payment service that could help the Internet-search company diversify its revenue and may heighten competition with eBay Inc.’s PayPal unit, according to people familiar with the matter.”

Search Engine Watch ala Gary Price:
“I did a bit of research (love that deep web (-:) after reading the article and discovered that two months ago Google filed the paperwork with the California Secretary of State and formed the Google Payment Corporation.

Lee Odden

Growth for BtoB search marketing

Lee Odden     Online Marketing

Via iMediaConnection, eMarketer has published an excellent article on BtoB buyer’s search behavior and future trends for BtoB search marketing.

Some very interesting findings from several surveys and studies regarding trends in BtoB online marketing:

“A study conducted by Enquiro and MarketingSherpa called, ‘¬ìThe Role of Search in Business to Business Buying Decisions’¬î found that 63.9 percent of BtoB internet users would go first to a search engine before other online destinations to find out more about a product or service.”

“With the significant preferences for organic listings among BtoB buyers, it behooves marketers to develop robust SEO programs. However, a research study by Oneupweb found that 46 percent of BtoB Magazine’¬ís top 100 advertisers ¬ìshowed only nominal search engine optimization or ignored it all together. ”

Lee Odden

Wallop and Yahoo 360 invites

Lee Odden     Online Marketing

I just noticed an interview I did with a Minneapolis Star Tribune reporter on Yahoo 360 was published today, “Yahoo spreads its net on the Web “. At best I thought I’d get one little quote. He used at least three plus a mention of my SEO firm, TopRank Online Marketing. I guess everyone gets lucky once in a while.

The article touches on what Yahoo is doing with Yahoo 360 and also Microsoft’s Wallop. Here’s a post on Online Marketing Blog/2005/06/whats-up-with-microsoft-wallop.html”>Microsoft Wallop from earlier this month.

Incidentally, if you are interested in a Yahoo 360 or Wallop invite, post a comment.

Lee Odden

Cool tools NicheBOT for keyword research

Lee Odden     Online Marketing

Here’s a cool keyword research tool I discovered when looking at this site’s referrer logs.

NicheBOT offers keyword research options including: WordTracker Keywords, Overture Keywords, Thesaurus, Lateralus, Keyword Analysis and Google Ranking.

Lee Odden

FM Publishing closes angel investor round

Lee Odden     Online Marketing

John Battelle’s FM Publishing has announced they’ve received a round of angel investor financing from some pretty big names. Congratulations!

“FM Publishing will employ a pretty simple three-pronged technology platform consisting of a console/dashboard for bloggers, another for marketers, and a database of inventory and rules which ties the two together (we’ll also have an ad serving platform, of course).”

Battelle’s move into RSS advertising is particularly exciting in light of a recent Forrester Survey: “64% of respondents to Forrester’s survey said they are interested in advertising on blogs, 57% through RSS”

I hope the implementation is careful as one of the joys of reading RSS feeds compared to email is the lack of blatant advertising.

Lee Odden

MIT blog survey

Lee Odden     Online Marketing

MIT is running a blog survey

“Our goal is to help understand the way that weblogs are affecting the way we communicate with each other. Specifically we are interested in issues of demographics, communication behaviors, experience with weblogs and other technology, and the meaning of various types of social links within the blogosphere.” more info

This is an interesting survey with questions regarding media interation and sources of influence. It also brings up some interesting ideas about how people connect.

Request an invite to take the survey

Lee Odden

Google announces site targeting

Lee Odden     Online Marketing

Google has announced an enhancement to their CPM AdWords product called site targeting. (via Social Patterns).

“Advertisers can now target their ads specifically for a particular site. Site Targeting is great for advertisers wanting to promote their product to a very specific audience. This allows for much greater control for AdWords campaigns.”

Features include:

  • Target users by site
  • New max CPM bidding option
  • Additional ad formats

How to set up site targeting and additional commentary on WebmasterWorld.

Lee Odden

Supervise your PPC

Lee Odden     Online Marketing

Here’s an interesting PPC supervision service that pauses your PPC campaigns in case your web site is not responding, possibly saving a lot of needless clickthrough waste. The challenge is factoring your average down time with the cost of the service and what your ad spend is.

InternetSupervision.com has released a patent-pending “website downtime” solution that pauses pay per click advertising campaigns at Google Adwords, Yahoo/Overture and 7Search.com when advertiser websites are unavailable and restores those same PPC advertising campaigns when the website becomes available.

Makes sense for large advertisers.

Lee Odden

RSS Marketing Resource

Lee Odden     Online Marketing

I just happened upon this blog on RSS, RSSApplied.com. It’s a group blog on RSS marketing and offers some excellent practical uses of RSS in marketing and communications.

“RSS has the potential to power your entire internet marketing mix, but only if you tightly integrate it with your marketing strategy. In this weblog, you will discover all the facets of RSS marketing, from content delivery, communications, and direct marketing to search engine rankings, traffic generation, promotion, and media relations”

Just about every day I find the concept of RSS marketing creeping into conversations and this is a resource I would recommend to those who want to learn more.