Lee Odden

Yahoo doubles Google

Lee Odden     Online Marketing

Yahoo has announced they are now indexing over 20 billion documents – web pages, images, etc. Google reports about half that amount.

Tim Mayer of Yahoo Search provides a very good rundown on many of the improvements Yahoo has made this year on the Yahoo Search Blog.

In this case bigger is not necessisarily better, as Google still commands the majority search market share. According to comScore’s June report, Google holds a 36.9 per cent share of the U.S. search engine market and Yahoo holds 30.4 per cent.

However, Yahoo is providing some very stiff competition and it will be interesting to see what those market share numbers are in a year.

Tags: Google, Yahoo

Lee Odden

Google Patent Dissected at SES

Lee Odden     Online Marketing

Update: Rand has provided this link to a copy of his presentation.

Moderated by Search Engine Watch editor, Chris Sherman, the first session (out of 5 to pick from) of the conference dealt with patents filed by the major search engines how they “might” affect the way web sites can be optimized for better rankings. Ranging from fairly general to breaking down information retrieval mathmatical formulas, there was enough content in this session to fill 3 or more posts so that is what I’ll do.

First up was Rand Fishkin of SEOMoz who presented in absentia via audio files embedded in his PowerPoint presentation. Rand’s presentation focused on several aspects of Google’s “Information Retrieval Based on Historical Data” patent which he has dissected on his web site. Of particular focus were the topics of temporal analysis of links, pages and web sites along with domain data and ranking history.

Lee Odden

Must Read: Search Engine Marketing Inc.

Lee Odden     Online Marketing

I recently recieved a review copy of the new book, Search Engine Marketing Inc by Mike Moran and Bill Hunt. I’ve seen Mike and Bill speak at past Search Engine Strategies conferences regarding their search engine optimization work on the IBM web sites.

While I only had an opportunity to briefly review the book, I can say it may be one of the most comprehensive search marketing books available. Since it will be at least a week before I get a chance to read the whole book, here’s a link to an excerpt available at Webreference: Search Engine Marketing, Inc.: Driving Search Traffic to Your Company’s Web Site. Part 1.

Note, there’s a great mini review within the book by Barry Schwartz, of Search Engine Roundtable.

Lee Odden

Pre Conference – Search Engine Strategies San Jose

Lee Odden     Online Marketing

The San Jose Search Engine Strategies conference begins today and this SES conference promises to be the largest ever.

Two of the sessions I’ll be covering today include:

Search Algorithms: The Patent Files:
Patents released by major search engines aren’t a blueprint for exactly how they find and rank web pages. However, they do offer interesting clues about how things might be done. This session looks at key patents and ponders what might actually be in use and how marketers might best act on released information.

Searcher Behavior Research Update:
How do searchers interact with search engines? New research is constantly coming out revealing how searchers act. This session explores the latest research and provides tips and tactics for search marketers to consider.

Lee Odden

Off to San Jose

Lee Odden     Online Marketing

I’m off to San Jose in about 1/2 hour. Thomas and I are flying out a little early so we can have a little time to check things out before the conference. Am very excited about this conference as I will have the opportunity to interview some key players in the search marketing industry.

I’ll be covering about 2 sessions per day over at Search Engine Smarts – AllBusiness.com and I will be posting interviews and overall conference observations here – as in Yahoo and Google parties.

I already have a great interviews on deck to be posted shortly with Gavin Appel, VP at Hitwise, who was kind enough to do a demo of both Keyword Intelligence and the Hitwise competitive analysis product.

Lee Odden

Yammy Yahoo and Audio Search Too

Lee Odden     Online Marketing

Yahoo Search Blog announces the launch of Yahoo Audio:

“Y! Audio Search is the largest index of audio content on the Web today, with over 50 million audio files (consider that the average music service has 1 million files, and the next largest audio engine has 12.5 million). “

Another belated Yahoo news item I’ve been meaning to post on is the Yammys – Yahoo Video Search Awards:

“Contestants can submit a video in 1 of 5 categories: Bloopers, Pets, Road Trips, Office Humor, and a Catch-All “I Can’t Believe It!” There’s also a voting phase that starts August 30″

Tags: Yahoo, Yahoo Audio, Yammys

Lee Odden

MSN Keywords PPC Program

Lee Odden     Online Marketing

Danny Sullivan and Chris Sherman of SearchEngineWatch get the lowdown on the new paid keyword advertising program called MSN Keywords program directly from Microsoft. The managed program will roll out to 500 top advertisers and some Online Marketing Blog/2005/04/msn-adcenter-ramping-up.html”>SEM firms in October and ad formats will be very similar to Google AdWords ads.

Initially covered in the

Lee Odden

Yahoo! Publisher Network Beta Launched

Lee Odden     Online Marketing

Yahoo has formally announced on the Yahoo Search blog that they are rolling out a beta of their Yahoo Publisher’s Network (YPN).

“Yahoo! has launched a beta network in the U.S. for small- and medium-sized publishers. Currently available through invitation only, as Yahoo! tests and refines the new platform, small- and medium-sized publishers can easily sign up online and access new revenue sources and enhanced Yahoo! content through our new self-serve platform. Our goal is to extend the beta to more publishers by the end of the year.”

This news was initially leaked yesterday morning by Stefanie Olsen on News.com as, “Yahoo to launch blog ad Network“. This is some pretty important news as it puts forth a significant effort by Yahoo to compete with Google’s AdSense program that offers a self serve service for publishers to monetize content rich web sites.

Lee Odden

Jupitermedia sells ClickZ, Search Engine Watch, SES

Lee Odden     Online Marketing

According to news reported by MediaPost, Jupitermedia has sold the Search Engine Strategies trade shows and the ClickZ.com Network of Web sites, including SearchEngineWatch.com for $43 million in cash to London-based trade publisher Incisive Media.

“Incisive Media indicated it plans to use the acquisition to expand into the U.S. B-to-B publishing market, and to expand the search engine strategies conferences into other markets.”

Chairman-CEO of Jupitermedia, Alan Meckler will use the proceeds to make more acquisitions of stock photography and digital images companies.

This is pretty amazing. I’ll post updates as I see them.

Update: Danny Sullivan posts about the acquisition on the Search Engine Watch Blog

Tags: Jupitermedia, ClickZ, SearchEngineWatch, Search Engine Strategies

Lee Odden

Search Engine Strategies San Jose

Lee Odden     Online Marketing

Next week it’s the Search Engine Strategies conference in San Jose. I am very much looking forward to it.

Thank you to those companies and individuals that have contacted me for meeting times. I will be attending quite a few sessions and will get to as many social activities as time allows. Definitely the Yahoo Search Day off on Monday and Google Dance on Tuesday. There are others as well.

I will be covering the sessions that I attend on the Search Engine Smarts blog over at AllBusiness.com. I will also be posting conference observations and any interviews I do on this blog as well as Lockergnome’s Internet Marketing channel.

To contact me regarding setting up a meeting time or an after hours event, please email seo at toprankresults dot com.

Lee Odden

Yahoo offers SEO Tips

Lee Odden     Online Marketing

In the recent Yahoo Search Marketing newsletter, they offer a link to a basic site optimization article.

Yahoo’s Small Business Resources page also offers several other useful, basic search marketing articles. The only one that’s missing is the article about why companies should hire TopRank for organic search engine optimization! Oh, that’s us at #1. I guess we’ll take the Google ranking instead. 🙂

Tags: Yahoo, search engine optimization, search marketing articles

Lee Odden

Meta Blog Search Engine – Talk Digger

Lee Odden     Online Marketing

therssweblog reports on a new meta blog search engine called Talk Digger that reports results from Bloglines, Technorati, BlogPulse, PubSub, Icerocket, Feedster, BlogDigger, MSN Search and Google. It also offers basic trend information.

TalkDigger somewhat reminds me of the Online Marketing Blog UrlTrends tool for tracking linking trends to a web site.