Lee Odden

Online retailers test blogging

Lee Odden     Online Marketing

A NY Times article today covers how retailers are using blogs to give “their stores more personality and giving customers a reason to return even when they’re not in the mood to buy.” Full article

In the past 6 months we’ve noticed a significant increase in interest from online retailers that want to use blogs for a variety of purposes ranging from brand building to direct sales via RSS feeds. As a communications channel, blog and RSS offer excellent options for retailers to augment their current marketing initiatives.

It’s still early in the game though, and many retailers will be looking to early adopters for evidence of results.

Lee Odden

Missing SEO Please help find Ian Turner

Lee Odden     Online Marketing

Update: Ian Turner has been found in Atlanta. He apparently had some issues with his passport. Glad to hear he’s safe. LOTS of support on this from the SEO/SEM community – well done.

Ian Turner, a SEO from the UK has gone missing after attending the WMW conference in New Orleans. If you’ve seen him, please find authority contact info here. More facts here.

Lee Odden

Back into the swing

Lee Odden     Online Marketing

I’m happy to report the “Mayan Riviera” is an excellent place to spend a week away from the search marketing business. Despite a little difficulty getting out of Mexico and lost luggage, it was an excellent trip with a minimum of Internet usage and lots of relaxation.

Thank you to Thomas who has, as always, done an excellent job filling in with timely and informative blog posts regarding search engine marketing and blogs. Be sure to check out his newest blog project, SEO Blog Marketing.

TopRank Marketing Editor

Google is tracking you to give you better results.

TopRank Marketing Editor     Online Marketing

The problem with advancements in technology is the fact that the users’ privacy has a tendency to get in the way. Google launched on Tuesday and it now tracks where you go in order to give you better results in the future.

With the launch of Personalized Search, you can use that search history you’ve been building to get better results. You probably won’t notice much difference at first, but as your search history grows, your personalized results will gradually improve. –

Of course, in order for Google to track someone, they must have a Google account and be logged in. So if you don’t want Google following you, don’t log in any Google services before searching.

TopRank Marketing Editor

New Search Engine : Deepy

TopRank Marketing Editor     Online Marketing

deepy
Tajseed Solutions, based in the Kingdom of Saudi Arabia, has a new search engine that is now in beta. The Deepy Search Engine uses results from and presents them with a few new features. Deepy relies on JavaScript, CSS and DHTML which allows for live spell checking as you enter your phrase in the search bar. On the results side, the number of results pages is always displayed at the bottom of your browser, no matter how big your browser window is. When clicking on a result, it opens within a frame on the search results page. It also has a zoom feature to increase or decrease the font size and a highlight feature that emphasizes your search terms on a resulting page.

TopRank Marketing Editor

TypePad Integrates Ads

TopRank Marketing Editor     Online Marketing

TypePad Ads Though a partnership with , TypePad pro users can now take advantage of text-based advertising on their blogs. This feature can not only earn you extra cash, but can also pay for your fees.

“We’ve been working on a way that allows our subscribers to take advantage of the opportunities of text-based advertising. Starting today, TypePad Pro users can now easily set-up and integrate text ads directly into their weblogs, track their earnings with TypePad and use the money to pay for their subscription.”

You can set up the ads one of two ways. Easy or Customized. Easy does everything for you while customized allows you to configure fonts and colors.

TypePad also gives tools for tracking earnings so you can view daily ad impressions and ad clicks.

Lee Odden

WebmasterWorld Search Conference New Orleans

Lee Odden     Online Marketing

Excellent coverage of the Webmaster World search marketing conference:

Keynote John Battelle – RustyBrick, SEOBook

Contextual Advertising for Publishers – RustyBrick

Competitive Analysis – SEOBook

Local Search – Issues and Opportunities – RustyBrick

Niche Marketing – SEOBook

Peaceful Coexistence – Writing for the Engines – RustyBrick

Writing for Search Engines and the Web – SEOBook

Lead Generation & Tracking && Shopping Search – Getting Listed, Getting Traffic – RustyBrick

As the conference progresses, links will be added to this page.

Tags: webmasterworld, search engine optimization, online marketing

Lee Odden

Cool tools RSS Mix

Lee Odden     Online Marketing

Fresh content is a distinct advantage for your search engine placement and for your site visitors. Repeat traffic from people and search engine spiders will increase proportionate to how fresh your content is. Producing fresh content takes time and resources. Tools like can help by automating a part of your content development.

RSS Mix allows you to combine any number of RSS feeds into one unique new feed. You can then use a parser to display a mix of stories from various sources on your website.

Tags: SEO, RSS

Lee Odden

Yahoo Index Updates Tonight

Lee Odden     Online Marketing

Tim Mayer has announced on the Yahoo Search Blog that there will be a major update to it’s index this evening.

“We will be making changes to the index tonight so you should be seeing more of your pages in the index as well as some fluctuations in the rankings of results from previous searches”

Per a request from Danny Sullivan at Search Engine Strategies in San Jose last summer, Yahoo has started issuing “weather reports” of updates to its search engine.

Lee Odden

Not attending Pubcon or Gnomedex this week

Lee Odden     Online Marketing

Alas, I am unable to attend the two conferences I’ve been looking forward to for months: WebmasterWorld Search Conference in New Orleans starting today and Chris Pirillo’s sold out Gnomedex June 23-25 in Seattle. I had to go and turn 40 this week and my dear wife is taking me to some exotic locale (I don’t know where yet, it’s a surprise) for a week.

Posting from me will be light, but Thomas will be posting daily on search engine marketing news and insights.

Be sure to watch for RustyBrick’s coverage each day of the New Orleans WebmasterWorld conference.

Lee Odden

Google Wallet

Lee Odden     Online Marketing

Is Google launching a payment management service like PayPal? The Wall Street Journal Online edition has reported so. See this Reuters story, “Google plans pay service to rival PayPal-WSJ

A link to the free version of the WSJ article (thanks Carl)

From John Battelle’s SearchBlog:
“Google Inc. this year plans to offer an electronic-payment service that could help the Internet-search company diversify its revenue and may heighten competition with eBay Inc.’s PayPal unit, according to people familiar with the matter.”

Search Engine Watch ala Gary Price:
“I did a bit of research (love that deep web (-:) after reading the article and discovered that two months ago Google filed the paperwork with the California Secretary of State and formed the Google Payment Corporation.

Lee Odden

Growth for BtoB search marketing

Lee Odden     Online Marketing

Via iMediaConnection, eMarketer has published an excellent article on BtoB buyer’s search behavior and future trends for BtoB search marketing.

Some very interesting findings from several surveys and studies regarding trends in BtoB online marketing:

“A study conducted by Enquiro and MarketingSherpa called, ‘¬ìThe Role of Search in Business to Business Buying Decisions’¬î found that 63.9 percent of BtoB internet users would go first to a search engine before other online destinations to find out more about a product or service.”

“With the significant preferences for organic listings among BtoB buyers, it behooves marketers to develop robust SEO programs. However, a research study by Oneupweb found that 46 percent of BtoB Magazine’¬ís top 100 advertisers ¬ìshowed only nominal search engine optimization or ignored it all together. ”