Lee Odden

Google AdWords Site Targeting Enhancements

Lee Odden     Online Marketing

Significant changes to Google AdWords are in store in the next few weeks:

* Target users by site – pick which sites your ads appear on, allowing you to view who Google content partners are.
* New max CPM bidding option – The CPM ads will compete with traditional AdWords ads with a minimum CPM of $2.
* Additional ad formats – banner, leaderboard, inline rectangle, skyscraper, wide skyscraper.

“What we’re expecting customers to do here is open themselves up to all of the types of opportunities at Google,” said Tim Armstrong, vice president of ad sales for Google. “This will be a way to keep the scale but use the feature to also target.

Lee Odden

Multilingual SEO

Lee Odden     Online Marketing

I don’t often highlight particular blogs here, but there is a new blog from my friend Andy Atkins-Kr?ºger of Web Certain that anyone interested in multilingual search engine marketing, particularly in Europe, should take note of.

The purpose of the blog is to bring information on the rapidly growing search market in continental Europe to a wider audience – easily accesible and summarized in English even if the source is not. Pretty nice feature for those of us who do not speak 3, 4 or 5 languages!

From Andy:

Lee Odden

Yahoo Search Marketing

Lee Odden     Online Marketing

From the announcement email to Overture advertisers:
“As previously announced, Overture and parent company Yahoo! have combined their search marketing products under a new name ‚Äì Yahoo! Search Marketing. The products and services previously brought to you by Overture are now available through the Yahoo! Search Marketing Manage My Accounts page.”

NEWS.com reports that new YSM services include: Travel Submit which enables advertisers to submit offers to Yahoo’s travel Web site, Marketing Console tracks advertising campaigns and Search Optimizer enhances ad campaign performance.

Basically, Yahoo has combined all of their advertising services into one tool – and that does make it easier to manage. Yahoo is doing a lot of things “right” these days: Bloomberg reports Yahoo may be reporting a 60 percent profit surge in the first quarter.

Lee Odden

Marketing Sherpa Adds PPC Firm Buyer’s Guide

Lee Odden     Online Marketing

As posted earlier, Marketing Sherpa is working on the next issue of their SEO Firm Buyer’s Guide. This will be the 4th edition for the search engine optimization company guide and the first edition of the new PPC Buyer’s Guide.

Anne Holland, founder and publisher of Marketing Sherpa was kind enough to answer a few questions about the upcoming guides.

Do you have an anticipated date when the report will be available?
The two Buyer’s Guides will be available at the end of April — our graphic design and proofing team are already cranking on them. Check SherpaStore.com for details in a couple of weeks.

Lee Odden

New News from Yahoo News Beta

Lee Odden     Online Marketing

The beta version of the new Yahoo News was made live today. I had previously posted on the Sneak Peek at the new Yahoo News a few weeks ago listing several of the upcoming features.

Yahoo News beta selects news from a smaller universe of media properties than Google News but does allow users to add their own news from any site or blog that offers RSS.

The new design allows you to quickly tab through different sources and the Y!Q feature has also been incorporated. The Y!Q feature highlights a particular term and places an icon next to it to let you know alternative sources of information regarding that word or phrase are available. Clicking on the the icon displays a Y!Q popup window with links to related search results.

Lee Odden

Search Marketing News

Lee Odden     Online Marketing

Here are various search engine industry news tidbits for the day:

Firefox continues to gain on MSIE

Search Engine Watch forums have reorganized. A few changes of interest to me includes a new forum called “Blogs, RSS & XML Feeds” plus a new sub-forum under “Vertical Markets & Specialty Search” called “News Search”. Thanks Barry.

buzztracker plots the geographic location of items published on Google News – via InsideGoogle

Comparison shopping search engine Become.com officially launches.

List of top paying AdSense Keywords – via Eric Baillargeon

Del.icio.us Gets VC Funding – via SearchViews

Get images to appear in “regular” Google search results. WMW

Lee Odden

Marketing Sherpa’s SEO & PPC Buyer’s Guide

Lee Odden     Online Marketing

Friday was the last day to complete the survey for consideration of inclusion in the 4th Marketing Sherpa Buyer’s Guide to search marketing firms. The newest version of the report has been named the “SEO & PPC Buyer’s Guide”. There were many more detailed questions asked this year plus there were two surveys instead of one. Options to take either the SEO or PPC or both were provided.

Competition for good Search Marketing firms is heating up and this guide could provide the additional information some companies may need for selecting a vendor.

I have asked for the availability date and cost for this newest edition and will post when Marketing Sherpa gets back to me.

Lee Odden

Yahoo supports Wikipedia

Lee Odden     Online Marketing

“Yahoo Inc. is donating hundreds of thousands of dollars worth of equipment and resources to the nonprofit group behind Wikipedia, the Wikimedia Foundation” – via ExtermeTech

The Yahoo blog posts a guest entry by Jimmy Wales president of the Wikimedia Foundation on Wikipedia and Yahoo! Google also provides support to Wikipedia by donating bandwidth and servers.

When searching Wikipedia, I was pleasantly surprised to see someone add this SEO blog to the Search Engine Optimization page. Cool.

Lee Odden

Yahoo News offers custom RSS Feeds

Lee Odden     Online Marketing

Yahoo News now offers custom RSS feeds. If you use Yahoo News alerts now you can easily switch to custom RSS feeds and read them in My Yahoo! or any other RSS reader.

“Yahoo! News is now offering the following feeds in the RSS format. The feeds are free of charge to use for individuals and non-profit organizations for non-commercial use. Attribution (included in each feed) is required.”

The feeds are keyword-based and very easy to set up. Via makeyougohmm.com and Google BlogScoped.

Custom RSS feeds from search results are available via MSN Search. (look at the bottom left of your search results). You can also get them from a search on MSNBC Newsbot. MSN also has it’s own web based RSS Reader.

Lee Odden

Search Spam

Lee Odden     Online Marketing

SearchEngineWatch points to a research paper, Web Spam Taxonomy, by Zolta Gyongyi and Hector Garcia-Molina from the Stanford Database Group that will be presented at the WWW2005 Conference next month.

Unfortunately, this paper gives blanket definitions of spam to most SEO activities and offers, at times, a misguided understanding of what most SEOs do for clients.

“The activity of some SEOs benefits the whole web community, as they help authors create well-structured, high-quality pages. However, most SEOs engage in practices that we call spamming.”

Is that all they think SEO’s can do legitimately? “Create well-structured, high quality pages”? Interestingly enough, some of the techniques in this paper could serve as sort of a black hat seo cookbook. If nothing else, it’s a very interesting read.

Lee Odden

MSN Spaces Blog Service Officially Launched

Lee Odden     Online Marketing

The blogging service from Microsoft called MSN Spaces has come out of beta. Storage has been increased from 10 MB to 30 plus they’ve added more themes. 4.5 million Spaces accounts have been created so far.

More info on the launch of Spaces and Messenger 7.0 via [email protected]

Speaking of MSN, Rand has posted an excellent interview with the MSN Search team on his blog.

For the future, MSN Search team mentions: “Local, blogs, mobile, API?¢¬Ä¬ôs and RSS are all important next areas of development for us and anyone serious about Search.”

The inteview covers topics including:
– creation of MSN search
– community input
– search and hardware
– crawling
– corpus size
– competing against Google
– quality testing and spam
– working for MSN search
– the people behind MSN search
– non-search technologies
– future developments

Lee Odden

Spoof Sites

Lee Odden     Online Marketing

Here are a few search engine related spoof sites you might like. There must be a more complete collection of these out there somewhere, if you know of one, feel free to comment.

UnderGoos – “Maximise your comfort and user experience with UnderGoos. Our staff aren’t shy, even Sergey’s been trying out both the mens and ladies ranges. Google has spotted a chance to bring our unique innovation to yet another underserved market.”

Sixf00! 660 – Parody of Yahoo! 360
“You need an invitation in order to use Sixfoo! 660, but you’re probably not special enough. Sign up for the feta waiting list, then cry from the corner of the playground while the kewl kids enjoy the the foursquare court. Why not round up all your 12-sided dices and go beg for a Gmail Account, sucky baby?”