Lee Odden

GoogleGuy Answers Google Bourbon Update Questions

Lee Odden     Online Marketing

Brett Tabke of Webmaster World has set up a “Questions for GoogleGuy” thread for webmasters to ask questions concerning the current Google “Bourbon” update.

GoogleGuy responds to many questions in the thread, too many to list here. I highly suggest you take a look.

However, I can’t resist a few interesting comments:

I’ve been aching for a long time to mention somewhere official that sites shouldn’t use “&id=” as a parameter if they want maximal Googlebot crawlage

“we only export new visible PageRanks every 3-4 months or so”

I recommend absolute links instead of relative links, because there’s less chance for a spider (not just Google, but any spider) to get confused.

“My opinion is that spam is getting hit faster, and that for the rest of this year, it will continue to get harder to spam.”

Lee Odden

Google Rater Hub – Search Quality Program

Lee Odden     Online Marketing

Henk van Ess’s Search Bistro was slashdotted in it’s first post today. He includes information of Google’s search results quality program at eval.google.com in a post called, Google Secret Lab

There’s a flash movie showing some screen shots along with a link to a rater job description at Monster.com.

To be honest, there’s nothing really that exciting here, other than it’s not readily available information. The fact that Google has people checking search results along with algorithm updates is a good thing.

This was also mentioned on Threadwatch

Lee Odden

Yahoo and Google Search Engine Updates

Lee Odden     Online Marketing

Yahoo and Google are making updates.

Yahoo! – Big Yahoo! SERP Update Reported
“I tend to believe that this is not the real update and that we can expect something larger in the next two to three weeks. But I can be wrong.” via SERoundtable.com

Google – Update Bourbon is not over!
“According to Googleguy over on WMW, Here’s the advice that I’d give now: take a break from checking ranks for several more days. Bourbon includes something like 3.5 improvements in search quality, and I believe that only a couple are out so far. The 0.5 will go out in a day or so, and the last major change should roll out over the next week or so. Then there will still be some minor changes after that as well. So my “weather report” along the lines of http://www.ysearchblog.com/archives/000095.html would be a recommendation that rankings may still change somewhat over the next several days. ” via SEO Scoop

Lee Odden

Favorite SEO Blogs

Lee Odden     Online Marketing

Rand at SEOMoz has posted a poll regarding favorite SEO Blogs on SEOChat.

Some of the top resources in the SEO industry are included in this and somehow, Online Marketing Blog got in there! Thanks Rand!!

Here’s the list of SEO blogs for voting. I’ve added some additional information on each:

www.seo-scoop.com – Dazzlin Donna, performs SEO on her own sites and her blog offers excellent insight into a SEO practioner. Practical observations and tools are offered daily.

www.searchenginelowdown.com – Andy Beal, VP Marketing for giant SEO firm, KeywordRanking. This blog focuses on SEO news of the day.

www.seroundtable.com – Barry Schwartz, President of RustyBrick Web Dev firm, and all around happenin guy when it comes to SEO. A moderator at several SEO forums, Barry covers SEO news, practical tools and observations and tracks notable threads from SEO forums.

Lee Odden

Blog search engine submissions

Lee Odden     Online Marketing

As I’ve been noticing an increase in forum activity in RSS and blog threads, several people are asking how to promote their blog/RSS feed. There are many options to this as there are with SEO, but one useful resource concerns submissions to Blog and RSS feed search engines and directories:

Here’s a list of blog and RSS search engine submit urls that might be useful:

Bloggernity.com
Blogarama
Bloghub.com
Blog Catalog
Blog Universe
Globe of Blogs
BlogMatcher
Blogdigger
blogdex
Bloogz
Postami
About.com
RSS – Feeds4all.com
RSS – IceRocket
This is NOT a comprehensive list, it’s just one of my bookmark categories. There are many others and you can also use paid services like RSS Submit.

Lee Odden

New Buyer’s Guide to SEM – SEO Firms

Lee Odden     Online Marketing

Marketing Sherpa has published their new guides to SEO firms and SEM agencies today.

As in last year’s report, TopRank Online Marketing was the only Minnesota based SEO firm included.

If you’re considering hiring an SEO firm or Paid Search Ad agency, these guides can help you:

  1. Easily compare and contrast 126 SEO firms and 60 Paid Search Ad agencies (in the US, Canada, the UK, Australia & New Zealand) to pick the right one for your needs.
  2. Calculate what your budget should be (before you start shopping for a provider).
  3. Weed out the wanna-bes and inept firms & agencies that are trying to make a buck on the $4 billion search marketplace but don’t really know what they are doing.
Lee Odden

Press Release RSS Feeds

Lee Odden     Online Marketing

Steve Rubel notes that Google now offers a atom format feed of its press releases. His comment says it all: “It’s more efficient for journalists when PR professionals post press releases themselves in a timely matter and simultaneously generate opt-in RSS alerts.”

Danny Sullivan lists additional notes along with the feeds offered by Yahoo and MSN.

This is one of the most efficient applications of RSS and I think we’ll see a lot more on this topic over the rest of the year. In fact, I just posted about using press release RSS feeds last week with a list of applications outside the distribution of the feed itself.

As a distribution format, RSS feeds are perfect for press releases, newsletters and article marketing. Benefits range from unfiltered and near real time updates to subscribers as well as a method of improving link popularity and search engine rankings.

Lee Odden

SEO Tool – Link Harvester

Lee Odden     Online Marketing

Aaron of SEO Book has updated his Link Harvester tool. It’s a link analysis tool that uses the Yahoo API for conducting link research.

Donna from SEO Scoop offers a great description:

“It shows you unique domains linking to the site, including the IP address and unique C block addresses of the links. It also isolates links from .gov, .mil., .edu and .ac.uk domains as these links are likely to have greater impact. It includes links to archive.org, whois, and Google cache near each link. In addition, it allows importing to .csv (Excel) format. Put your competitor’s url in the form and find out just how strong his backlinks really are, or use your own url and discover where your weakness lies.”

Lee Odden

Google Page Rank Dead?

Lee Odden     Online Marketing

I noticed a Webmaster World thread this morning regarding the Google toolbar showing a grayed out PageRank for all sites.

Quite a bit of discussion on various search engine forums as noted by Search Engine Roundtable

– WebmasterWorld
– Search Engine Watch Forums
DigitalPoint Forums
Cre8asite Forums
SEO Chat Forums
– HighRankings Forums
– SEOGuy Forums
IHelpYou Forums
WebWorkShop Forums
SitePoint Forums

Also with some interesting coments by Aaron Wall, of SEO Book:

PageRank is cheap marketing for Google.

PageRank gives the average webmaster very little useful data while giving Google tons of marketing at a cheap cheap price, also inflating link costs for naive webmasters.

Lee Odden

RSS Your Search Engine PR

Lee Odden     Online Marketing

Earlier this month PRWeb issued a press release about increasing their RSS feeds from a few hundred to over 15,000. What’s really interesting is the feature behind the increase in feeds that they’ve added which allows you to group press releases you’ve submitted into a RSS feed.

PRWeb has offered RSS versions of the press releases that it distributes for several years now. At a minimum I would consider them pioneers in the technology of press release distribution. With their new RSS service, a single feed for all releases in a group allows a company to benefit from RSS feed distribution without setting up a blog and without manually configuring the feeds. It’s automatic.

Press Release RSS Feed Promotion Opportunities:

Lee Odden

Quiz your SEO and search industry knowledge

Lee Odden     Online Marketing

Rand at SEOmoz has put together a pretty good search engine optimization quiz. Topics cover on-page optimization, link building, SEO industry and search technology with 32 questions overall.

Some questions are basic, some are a bit tricky. A few questions really have nothing to do with SEO per se, just whether or not you’ve picked up trivia from certain forums and blogs. Most of the questions are pretty good though.

If you’re in the SEO business, or work as a corporate SEO, I suggest you try out the SEO quiz.

There’s even a leader board showing who scored what. Of course, Danny Sullivan is at #1.

Currently my score is in the top ten as “toprank” which is proof those old test taking strategies learned at University can still pay off. 😉

Lee Odden

Vote – Marketing Sherpa Blog Awards

Lee Odden     Online Marketing

I’m very pleased to mention that Online Marketing Blog was included in the “” category for MarketingSherpa’s 2nd Annual Reader’s Choice Blog Awards.

I hold in very high esteem as the single best resource for marketing case studies and practical marketing tips.

Please take a moment to in the Blogs on Online Marketing category.

Overall Categories:

General Marketing/Advertising blogs
Group Weblogs
Blogs on PR
B-to-b marketing blogs
Blogs on small business marketing
Blogs on online marketing
Blogs on niche marketing
Blogs on search marketing
Blogs in other languages

Some of my favorite blogs were also nominated. Please watch for them and vote:
AdRants
Seth Godin
Marketing VOX
PR Machine
B2B Lead Generation Blog
Duct Tape Marketing
Small Business Trends
Search Engine Lowdown
Search Engine Roundtable