Lee Odden

Link Building

Lee Odden     Online Marketing

There area a few web design sites I’ve visited recently looking for resources and to see how they link to other web sites. Many web designer web sites do not link out at all. Some are very organized about it. The following link is an example of what one web design firm asks other web sites to use for the link back:

1# Blue Gecko Web Design in New York
is a full service web design firm, specializing in custom graphic interface design, content management solutions, and online multimedia including audio, video & animation. Get your Free Quote today!

That’s a little more than what some sites feel comfortable with.  Most web designers are content with a simple link:
Web Design

Lee Odden

Online Marketing for Results

Lee Odden     Online Marketing

Marketers Focus on Measurable Results – “Marketing Challenges 2004” survey conducted by Forrester Consulting by Unica Corp., a developer of enterprise marketing management software indicated 43% of respondents said they would increase spending on the Internet. – From BtoB Online

Microsoft Buys Lookout’s Search Tool – from iMedia Connection

Google Toolbar Adds “Browse by Name” Feature. Similar to the RealNames feature from way back, you can enter a phrase in your url or address bar and if Google deems there is an exact match, that site is delivered. If not, regular search results appear.

Google Acquires Picasa . Initially, Google partnered with Picase to improve photo publishing on Google’s Blogger.com service.

Yahoo Acquires Web Startup Oddpost – Oddpost provides a web-based email and news aggregation with no ads. At least until now.

Lee Odden

New Microsoft Search

Lee Odden     Online Marketing

Microsoft launched a very cleaned up version of it’s search engine recently with an emphasis on whitespace and simplicity.

Microsoft also announced a preview of it’s new search engine technology today. I tried it a few times and it threw errors after searching more than once. But it’s a preview right? Hopefully it will be working soon to really test out.

Lee Odden

Optimized Press Releases

Lee Odden     Online Marketing

I noticed a few articles recently about keyword optimized press releases. It’s good to see the concept starting to attract a broader audience. News sites like Yahoo News and Google News have more readers than CNN and BBC, and in order to find a particular story or release, you have to search for it. So while there’s a broad audience, the viewers of a particular story or release have pulled themselves to it via search – and that qualifies them a bit as a prospect in terms of the marketing value. That’s the beauty of search marketing – visitors pull themselves to your message rather than the message being pushed out to them.

Lee Odden

Online Marketing News

Lee Odden     Online Marketing

Small and Medium Businesses Rely on Online Research for Technology Purchasing Decisions “59 percent use search engines on a daily basis.” – From MediaDailyNews. Based on research sponsored by Yahoo! and Grey Global Group and conducted by IDC.

Here’s another report supporting the notion that technology marketers needs to emphasis their online marketing component – especially search. I’m continuously amazed at how many technology solutions companies do not effectively market themselves via search engines. The market is there, searching products and solutions every day.

Too many rely on their web designers/developers to perform site optimization when most do not have the necessary skills or time to keep up on the constant changes in the search industry. It takes time and effort to get the basics down and more time and effort to stay on top of what’s current – both from a strategic and tactical perspective.

Lee Odden

Online Marketing and Search Engine News

Lee Odden     Online Marketing

Google Debuts Expanded Local Targeting Capability – From MediaDailyNews

NPR has been running an interesting series titled “The Search Engine Wars”

Here’s a specific story on search engine optimization – It covers briefly what most SEO firms do, ethical optimization, and then gets into “gaming Google” and covers below board tactics used by rogue SEOs and how search engines deal with those tactics. In the end, the continuing efforts made by search engines to minimize manipulation and improve search results is better for everyone.

Study: Internet users loyal to search engines – From DMNews

One Word Search is Over – Two-word and three-word search phrases have grown in popularity. From eMarketer

New Amazon Search Engine – From eWeek

Lee Odden

Internet Marketing and Search Engine News

Lee Odden     Online Marketing

InfoSpace to buy Switchboard – Snippet: “The companies together account for 23% of total online Yellow Pages searches.” – From Business Wire

Yahoo! plans to acquire Kelkoo, a European online comparison-shopping service, for about $570 million – Snippet: “Commerce has emerged as a key component of search, and the combination of Web search, product search and comparison shopping will help further Yahoo!’s goal to create the most comprehensive and best user experience on the Web globally…Yahoo CEO Terry Semel” – From AdWeek IQ Interactive

Gen X and Y have embraced the Web in a big way – This is news? It is for babyboomers. From MediaDaily News

Lee Odden

Search Engine, Email & Online Marketing News

Lee Odden     Online Marketing

Yahoo News 2.0 (Beta) – Yahoo is testing a new version of its news search engine with an exapanded source database and media search options.

Interesting stats regarding the use of keyword optimized press releases:
Neilsen//NetRatings reports Yahoo News with a unique audience of 19.8 million visitors in January 2004 and Google News with 4.1 million unique visitors.

According to a Middleberg/Ross Survey, 98% of journalists go online daily, 92% for article research, 81% to do searching, 76% to find new sources or experts, and 73% to find press releases.
More information on keyword optimized press release services

Google Local shows local listings in search results. Try “coffee 90210“. If you’re not listed, you can send Google an email request: [email protected]

Big ISPs File Suits Under Can Spam from DirectMag.com

Lee Odden

Are we doing something right?

Lee Odden     Online Marketing

Took a look at our main site server logs and noticed this interesting list of visitors over the past few weeks:

citicorp.com
hilton.com
bankofamerica.com
intuit.com
fedex.com
kingston.net
lucent.com
norwest.com
nutrisystem.com
ford.com
disney.com
ballyfitness.com
mmm.com

Now the question is, how many of these companies contacted us? Answer, one. But that’s not my point for the list. It’s to show that major brands do indeed click on organic search engine listings when researching online marketing vendors. Each of these companies found our TopRank site through a search on Google or Yahoo using variations of: search engine marketing firms, search engine optimization firms, online marketing firms, etc.

Lee Odden

Online Marketing News, Articles

Lee Odden     Online Marketing

Google Dance. This is sort of old info for those of us in the SEO industry by now, but it’s not a bad take on Googles updates in the past few months. From Media Daily News.

Sullivan: No One Will Win Search War – Great interview with Danny Sullivan and I agree: increased competition within the search engine space leads to better search performance for users and spreads traffic opportunities for companies. It used to be that a web site could gain excellent amounts of organic listing traffic from any of 5 or 6 top search engines. In the past year or more, it’s been all about Google. If Google makes an update that does not favor a particular site any longer, the vast majority of traffic is lost. With multiple primary sources of organic listing traffic, any one engine is not as critical to a site’s success. From ClickZ News

Lee Odden

Online Marketing News and Articles

Lee Odden     Online Marketing

Yahoo! to charge companies to ensure search index placement – Site Match, the commercial paid inclusion component of the new program, will be available on a subscription or full-service basis directly from Overture and other resellers.

eWeek’s Take on Google Relevance Snippet: “Google’s reliance on link popularity may have finally hit a wall. Past a certain point, link counting rewards “optimized” sites rather than lesser-known sites that may contain exactly what you need.”

Practical Guide to Basic SEO – Not a bad rundown of tactics, shameless plug included. From iMedia Connection.

From WebProWorld:
Two ways to get your site listed in Yahoo! (both require a Yahoo membership):

Lee Odden

Internet Marketing News and Articles

Lee Odden     Online Marketing

Everything you ever wanted to know about Google – From Wired Magazine. Ah, they left this out though: United States Patent 6,678,681

Here’s a decent article on what you should know about Web Analytics – From iMedia Connection

SEMPO Gain New Sponsors: Google, Overture, and GO TOAST – This is a great thing, to see more major search properties acknowledging SEMPO. SEMPO’s charger is to increase awareness and promote the value of search engine marketing services.

Why Yahoo Discontinuing Google Results May Cost You Even More Money – You can pay to be included in Inktomi and for now, show up in Yahoo default search results. This article by Mike Grehan, explains how Yahoo will discontinue automatic inclusion for Inktomi paid inclusion in exchange for another index, which will need to be paid for separately. i.e. – you’ll have to pay Yahoo and Inktomi separately.