Over the past few years, online remarketing has transitioned into a no brainer practice in digital advertising; and for good reason. Typically associated with lower cost-per-lead and higher return on ad spend, remarketing has caught the eye of businesses and agencies alike.
At last week’s 2016 MNSearch Summit, Director of Paid Search at CommerceHub Elizabeth Marsten presented her session titled “Make Your Remarketing More than an Echo,” to a packed room of marketing professionals looking to learn how to make the most of their remarketing efforts.
In her quick-witted and authentically expert presentation, she blazed through the history of remarketing and best practices for Google and Facebook remarketing (almost faster than I could type!).