Joshua Nite

The Content Marketing Kitchen: 4 Tips for Writing Delicious Copy

Joshua Nite on Aug 4th, 2016     Content Marketing

Writing-Delicious-Copy

What does the color blue taste like? How does boredom taste, or the mental image of a square? Pastry chef Taria Camerino could tell you. She has synesthesia, a kind of wire-crossing of sensory input, and her memory works almost entirely through flavor. She’s a pastry chef by trade, making delicacies with flavors based on her unusual gift.

Odds are you can’t tell me the flavor profile of ennui, or whether ovals are sweet or spicy. But content marketers turn ideas into words like a chef turns ingredients into a gourmet meal.

Words hit your reader’s brain the way a flavor hits their taste buds: some combinations delight, others are boring, and some tug on the gag reflex. Regardless of the ideas you’re trying to convey, the words themselves can make all the difference.

Ashley Zeckman

Boost Content Marketing Results & Learn How LinkedIn Grew Their Blog by 30X

Ashley Zeckman on Aug 3rd, 2016     Blog Marketing, Online Marketing

Boost-content-marketing-results-linkedin-blog

Conversations between digital marketers are always abuzz with the latest, greatest and most innovative content marketing techniques. Everything from different content types, to the newest ways to promote content are never far from their lips.

There is no doubt that content plays an incredibly important role as part of an integrated digital marketing program. And one of the most tried and true content marketing tactics that has stood the test of time is blogging.

In fact, 45% of marketers still say that blogging is the most important piece of their content strategy and marketers that use blogging as part of their strategy, generate 67% more leads than those that don’t.

Caitlin Burgess

6 B2B Brands Winning with User Generated Content on Instagram

Caitlin Burgess on Aug 2nd, 2016     Digital Marketing, Social Media

6-brands-UGC-instagram

With more than 500 million monthly active users and a whopping 300 million daily active users, Instagram’s popularity and growth presents large and small brands with a huge opportunity to connect with a large, diverse audience. But while most B2C brands have found it relatively easy to build connections and followings on this visual social platform, B2B brands find it more challenging and are coming on more slowly.

For many B2B brands, their products or services don’t always have a physical presence that’s easily recognized like most B2C brands do. In addition, B2B offerings typically don’t scream “fun and exciting” most of the time. But as the old adage goes: where there’s a will, there’s a way. And one of those ways to help build your B2B brand on Instagram could be user generated content (UGC).

Lee Odden

Content Marketing World Keynote Interview: Kathy Sterio, GE

Kathy Sterio GE

Update: Kathy is unable to make it to Content Marketing World and Jenifer Walsh, director of customer engagement marketing for Current, powered by GE will be taking the stage in her place. 

Content Marketing within large, complex organizations is not for the faint of heart. Many big companies are legacy brands with years of history behind marketing status quo. Today’s business environment calls for constant innovation and for marketers that can champion the necessary change, there can be significant impact.

In that context, I introduce you to Kathy Sterio from General Electric. Her time with GE has spanned several decades and undoubtedly, she has observed and championed her share share of marketing innovation.

Tiffani Allen

Online Marketing News: Critical Personalization, Social Strategy Research & Marketers on Reddit

Tiffani Allen on Jul 29th, 2016     Online Marketing, Online Marketing News

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Why Creating a Personal Online Experience for Your Visitors Is Critical [Infographic]
Did you know that 87% of companies that have implemented web personalization have seen an increased return in key metrics? There is certainly a strong case to create a personal experience for visitors to your website or blog. This handy infographic explains why one size doesn’t always fit all. MarketingProfs

What 51 Million Pieces of Content Say About Your Social Media Marketing Strategy [NEW RESEARCH]
TrackMaven analyses “the social media content from over 40,000 companies across 130 major industries on four major social networks —Facebook, Twitter, Instagram, and LinkedIn — to provide businesses with relevant benchmarks for social media audience size, posting frequency, and engagement at an industry-specific level” in this new report. TrackMaven

Joshua Nite

What Does ‘Mobile-Friendly Content’ Really Mean?

Joshua Nite on Jul 28th, 2016     Content Marketing, Mobile Marketing

mobile-friendly-content

If you’re a 90’s kid, you likely have fond memories of Saved by the Bell and its star, precocious Ferris Bueller type Zack Morris.

You could tell Zack was unique among the students at Bayside High. For one thing, he could stop time and address the camera directly. But more importantly, he had a cellular phone. Sure, it was the size (and probably weight) of a brick. But it wasn’t connected to a landline! That big rubberized antenna didn’t connect with a corded receiver nearby—it pulled connectivity out of thin air. Magical.

Fast forward to today, and kids who were born after Saved by the Bell went off the air are now entering the workforce. If they met Zack Morris, they would probably make fun of his hair, his clothes, and his giant phone.

Michael Bak

Find Success By Putting Your Digital Advertising to the A/B Test

Michael Bak on Jul 27th, 2016     Digital Marketing, Online Advertising, Online Marketing

Digital-Advertising-AB-Test

Testing different variations is one of the quickest ways to learn, and Digital Advertising is no exception. When you begin talking about A/B testing, many of us get nervous and all sorts of possible catastrophes begin swimming around in our heads.

But the truth is, advertising is a quickly evolving tactic, and in order to gain momentum, testing has become a necessity. Whether your advertising is social, display, native or search, the key to better results and return on investment is testing.

To help you navigate the sometimes-confusing world of digital advertising testing, we’ve provided some helpful resources below.

What is A/B Testing?

An A/B Test is simply a test between two variants, a control and a variation, or as Google likes to call it, an experiment. Examples might include creating two different:

Caitlin Burgess

8 Social Media Marketing Hacks to Boost Engagement

Caitlin Burgess on Jul 26th, 2016     Digital Marketing, Social Media

social-media-marketing-hacks

When it comes to effectively and meaningfully reaching your audience, I think it’s pretty safe to say that all marketers understand the important role social media plays in that quest. Not only does your audience seem to live on social networks—posting vacation selfies and checking into newly opened restaurants—but they also rely on them for information, entertainment and engagement.

As a result, social media marketing has become a necessary tool for meeting your audience where they are. And it’s all about creating a connection with your audience by encouraging them to engage with you and the quality, informative and entertaining content that you share.

Unfortunately, inspiring that consistent and meaningful engagement can be challenging at times, am I right?

Lee Odden

Content Marketing World Keynote Interview: Stephanie Losee, Visa

Stephanie Losee
The digital world is often a small world. For example, when working with Dell on an influencer content program I met Dell’s Managing Editor at the time who seemed to be a cocktail of sophistication, intelligence and just a lovely person. She reminded me very much of Rebecca Lieb, another force of nature in the content marketing world. Why does this make digital a small world? Despite being based on two different coasts, they’re great friends!

This serendipitous content sage is none other than Stephanie Losee, who is now Head of Content at Visa, Corporate Communications. Along with many others, I’ve learned many important insights from Stephanie and I can’t wait to see her keynote panel at Content Marketing World in September.

Tiffani Allen

Online Marketing News: Millennial Psychology, Influencer Misconceptions & SEO Issues

Tiffani Allen on Jul 22nd, 2016     Online Marketing, Online Marketing News

Millennial_Marketing_Psychology

The Psychology of Successfully Marketing to Millennials [Infographic]
Marketing to Millennials can be a unique challenge. The University of Southern California found that “the younger demographic values authenticity and their peers’ opinions. Consider that 84 percent of millennials say that user generated content influences what they buy. Plus, 82 percent are comfortable enough with brands to interact directly with them.” PR Daily

Dispelling Common Influencer Marketing Misconceptions (Report)
Influencer marketing is a broad topic with many facets and interpretations. As with any complicated concept, there will be misconceptions. When it comes to influencer marketing, TapInfluence found the most common misconceptions are it’s too manual, it can’t be measured, and it’s for big brands only. SocialTimes

Ashley Zeckman

Should You or Shouldn’t You: 3 Ways to Tell if Influencer Marketing is Right for Your Brand

Ashley Zeckman on Jul 21st, 2016     Digital Marketing, Influencer Marketing, Online Marketing

influencer-marketing-right-for-your-brand

Reaching and connecting with customers in a meaningful way has become incredibly challenging. There I said it.

It’s no wonder with the sheer number of  flash-in-the-pan marketing practices have somehow made their way into brands large and small only to leave marketing teams throwing their hands up in frustration. The amount of knowledge and data that we have access to today really is incredibly. Unfortunately, it can be hard to filter out the sage advice from that which is better left undiscovered.

It wasn’t so long ago that everyone started saying: “brands need to be on social!”, so companies jumped at the chance and signed up for every social platform available (even those that didn’t make sense). Then, when people said: “we need content!”, it led to a huge boost in the amount of content created and even today 76% of marketers plan to create more content this year than the year before.

Joshua Nite

Now Hear This: 10 Digital Marketing Podcasts to Educate and Entertain

Joshua Nite on Jul 20th, 2016     Content Marketing, Digital Marketing

Digital-Marketing-Podcasts

How much time out of your life do you sacrifice to your commute? It’s amazing how quickly it adds up.

If you drive/bike/bus just 30 minutes each way, that’s five hours a week. Do that 50 weeks out of the year, and it’s 250 hours, more than six full work weeks. Yeesh.

Now, I don’t mean to bum you out. Just pointing out an opportunity. Most of us spend hours a week trapped in one form of conveyance or another. Why not use that time to continue your marketing education with a good podcast?