Ashley Zeckman

A Year in Blog Posts: TopRank Marketing’s Most Popular Influencer Marketing Posts of 2016

Ashley Zeckman on Dec 19th, 2016     Influencer Marketing, Online Marketing

top-influencer-marketing-posts-2016

If you’re a marketer and haven’t been living on another planet for the past few years, influencer marketing is a term that you’re familiar with. The increasing popularity of influencer marketing has brought every person out of the woodwork sharing their “expertise” and trying their hand at building a program.

In fact, 84% of marketers plan to run influencer marketing programs within the next year. If you fall into that 84% or have already kicked off your influencer marketing initiative, there are some things you need to know.

First and foremost, you need to have a strategy for your influencer marketing program. That strategy should include building relationships with influencers that have mutual interests, audiences and goals.

Tiffani Allen

Online Marketing News: B2B Case for LinkedIn, The State of Content & Ranking Factors Study

Tiffani Allen on Dec 16th, 2016     Online Marketing, Online Marketing News

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Get Proof: The Case for B2B Marketing on LinkedIn [Infographic]
A new infographic from LinkedIn makes a compelling case for B2B Marketing on the channel. 92% of B2B marketers leverage LinkedIn over all other social platforms for their marketing efforts, and 80% of B2B marketing leads generated through social come from LinkedIn. LinkedIn Marketing Solutions Blog

Facebook Page Layout Changes: How Marketers Should Respond
Facebook pages have a new layout for visitors — bumping up videos and photos underneath shopping recommendations where popular content used to live. Not a fan? Not to worry! You can still edit the order of your page’s content by editing the order of the sidebar tabs. Social Media Examiner

Ashley Zeckman

A Year in Blog Posts: TopRank Marketing’s Most Popular Content Marketing Posts of 2016

Ashley Zeckman on Dec 15th, 2016     Content Marketing, Online Marketing

content-marketing-posts

Each year, marketers are investing more time, effort and resources into creating content. The good news is that 45% of organizations believe that they have been more successful this year than they were last year.

The key indicators to this success has been largely due to increasing the quality of content, developing a strategy and prioritizing content creation.

As a content marketing centric agency, TopRank Marketing has covered various topics throughout the year that are aimed at helping other content creators find their way in a sometimes tricky industry.

Instead of just selecting our favorite posts of the year, we let our readers decide what was most useful. The 10 posts below represent our most shared content marketing posts of the year.

Joshua Nite

Facebook Pages Just Got a Lot More Customizable-Here’s What You Need to Know

Joshua Nite on Dec 14th, 2016     Facebook, Social Media

facebook-pages

Back in 2006, creating a Facebook Page was mind-numbingly simple. You picked your URL, uploaded a picture, filled out a few boxes, and that was it. Unlike its chief rival, MySpace, there was no mucking about with HTML, no picking the right animated backgrounds, no blinking green fonts to fine-tune.

Of course, the flipside of that simplicity was a complete lack of control. Your page was indistinguishable from every other. White background, Helvetica, blue buttons, a simple newsfeed-type layout.

Facebook has slowly been adding options to the mix the past few years. You still can’t create a true rotating-skull-gif masterpiece like you could on MySpace, but you can make your page more useful to your audience.

Ashley Zeckman

The Future of Social Media Marketing: Experts Share Social Media Predictions for 2017

Ashley Zeckman on Dec 12th, 2016     Online Marketing

2017-social-media-marketing-predictions

Social media platforms enable people from around the world looking to connect and build personal and professional relationships. Earlier this year studies found that there are currently over 2 billion active social media users.

If you consider the sheer number of people interacting on social networks, it seems like a no-brainer that both B2C and B2B brands should be spending time engaging with their audience, where they’re spending time. But finding a way to not only reach, but connect with audiences on social networks has become increasingly difficult.

Just a couple years ago, brands were able to build audiences on platforms like Facebook and get in front of the vast majority of their followers without investing in social advertising. These days, the average brand on Facebook will only reach 1-2% of their audience without boosting posts. Need proof? The amount spent on social advertising has increased by 234% in the past seven years. Ouch!

Tiffani Allen

Online Marketing News: Agile Marketers, Facebook Sends Waves & Faster Mobile Ads

Tiffani Allen on Dec 9th, 2016     Online Marketing, Online Marketing News

agile-marketers-infographic
Marketers Are Clueless About Agile [Infographic]
Only 40% of marketers are using or planning to use agile task management systems in the next four years, while 40% aren’t sure. This isn’t a super surprising statistic, given that more than 20% of marketers don’t know what agile means. This infographic shows details of what task management systems marketers are using, their future plans for agile and more. Workfront

Facebook Testing ‘Send a Wave’ Feature Within Nearby Friends
Just when we thought the poke had retired, it comes back in the form of a wave. Users can now send a waving hand emoji to their nearby friends to help facilitate a meet up. The question here is when this feature will be available for business on a local level. Time will tell. SocialTimes

Ashley Zeckman

A Year in Blog Posts: TopRank Marketing’s Most Popular Social Media Marketing Posts of 2016

Ashley Zeckman on Dec 8th, 2016     Social Media

top-social-media-marketing-posts-of-2016

If you look at almost any set of statistics from 2016, it’s pretty clear that business is booming for social platforms. Consumers are lining up in throngs to setup and utilize accounts, and ad spend is steadily increasing each year.

A study from HootSuite found that nearly 50% of consumers have interacted with companies on at least one of their social networks. That’s great news! But don’t celebrate just yet.

As competition continues to rise for consumers attention, brands will need to up the ante on delivering quality social media content to their followers, in preferred formats.

Joshua Nite

Content Marketing: 4 Ways to Make Sure Your Mobile Content Connects

Joshua Nite on Dec 7th, 2016     Content Marketing, Mobile Marketing, Online Marketing

mobile-content-connects

How often do you use your smartphone as a phone? Personally, I think of it as more for avoiding human interaction than facilitating it:
phonechart

These days my desktop and home laptop are gathering dust; I can do it all on my phone. The only reason we still call them “phones” is “personal computation device” sounds too nerdy.

All of which to say: Mobile is the current and next frontier for content marketing. Reports show that 65% of digital media time is now spent on a mobile device. Not only that, all digital growth is now coming from mobile usage—expect to see desktop traffic stagnate or reduce while mobile traffic continues to grow.

Caitlin Burgess

Limited Resources? Here Are 9 Clever Ways to Create Live Video on Social Media

Caitlin Burgess on Dec 6th, 2016     Digital Marketing, Social Media, Video

create-live-video

For many brands and marketers, video is becoming an increasingly important part of their overall digital marketing strategy, particularly when it comes to their social media efforts. And it’s not hard to see why.

We humans are visual beings, and these days we crave and expect video. According to a HubSpot infographic, one-third of all online activity is spent watching video. When used as a marketing tactic, compelling video content helps capture attention, encourages engagement and—in some cases—reaches a more prominent position in social media news feeds.

But quality video content is far more time consuming and costly to produce than other types of content, making it more difficult for marketers and brands with less manpower, time or budget to create video.

Ashley Zeckman

The Future of Content Marketing: Experts Share Content Predictions for 2017

Ashley Zeckman on Dec 5th, 2016     Content Marketing, Online Marketing

2017-content-marketing-predictions

At a time in the not so distant future 2016 will come to a close and many content marketers will reflect on 2016 and think, “Man was that unfair!”. They’ve tightened their belts, worked hard to develop a content strategy and tried to stay up on latest content trends. But the sad reality is that content still isn’t having the business impact that they had anticipated.

In order for us to look to the future of content marketing, we have to take a critical look at the past and present. One  that we have always known to be true is that creating content just to improve rankings and to say that you “do” content marketing is never going to be good enough. So many marketers get caught up in creating content for content’s sake and find that they’ve wasted hours, months or years developing messages that nobody will ever read or share.

Tiffani Allen

Online Marketing News: Content Deluge, Spotify Data Stories and Cyber Monday Breaks Records

Tiffani Allen on Dec 2nd, 2016     Online Marketing, Online Marketing News

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What Can Be Done About the Content Deluge? Insights From 42 Content Marketing Influencers [Infographic]
Content marketing isn’t easy. Although it’s not a new tactic by any stretch of the imagination, marketers are still struggling to spread their message to an increasingly inundated audience. So, how can marketers make their content marketing stick? These 42 influencers, including our own Lee Odden, have some helpful tips. Business to Community

Spotify Crunches User Data in Fun Ways for This New Global Outdoor Ad Campaign
Spotify mined user data for a delightful purpose – a playful new outdoor campaign thanking 2016 for, frankly, being really weird. Some highlights include showing some love to the 1,235 guys who loved the “Girl’s Night” playlist this year, and wondering why someone would need to play “Sorry” 42 times on Valentine’s Day. AdWeek