Joshua Nite

6 Ways to Celebrate the Holiday Season in Your Social Media Marketing

Joshua Nite on Nov 30th, 2016     B2B Marketing, Online Marketing, Social Media

social-media-marketing-holidays

“On every world, wherever people are, in the deepest part of the winter, at the exact midpoint, everybody stops, and turns, and hugs, as if to say ’Well done. Well done, everyone! We’re halfway out of the dark.’” -Doctor Who

Last night, I drove home from work in the dark. I hadn’t stayed late putting the finishing touches on another devastatingly brilliant blog post. It was just that, after the long Thanksgiving weekend, the darkness has finally caught up with the end of the work day. And there’s plenty more dark to go before the days get longer.

On the bright side, that means the holiday season is here. There are at least four major holidays and plenty of minor ones to go around.

Caitlin Burgess

We Answer the Top 5 Questions People Have About Content Marketing

Caitlin Burgess on Nov 29th, 2016     Content Marketing, Digital Marketing

top-content-marketing-questions-answered

As marketers, it’s our job to know our audience. To understand their pain points. To empathize. To provide them with the answers or solutions they’re looking for.

So how do we do all these things? One way is through content marketing.

Over the past few years, content marketing has been increasingly embraced by marketers. In fact, this year 88% of B2B marketers and 76% of B2C marketers said they used content marketing, according to the 2016 Benchmark, Budgets & Trends—North America reports from Content Marketing Institute and MarketingProfs.

But there are still a lot people out there who are searching for some of the content marketing basics.

Caitlin Burgess

10 Kick-Ass Cyber Monday & Holiday Deals for Digital Marketers

Caitlin Burgess on Nov 28th, 2016     B2B Marketing, B2C Marketing, Content Marketing, Online Marketing

10-deals-for-digital-marketers

Digital marketers everywhere—especially our friends in the B2C marketing world—have spent the last weeks and months perfecting their marketing strategies for the holiday season. Now that the most wonderful time of the year is officially here, we want to make sure our fellow marketers don’t miss out on deals that can help them perfect their craft.

So, in the spirit of the holiday season, we’ve put together this handy list of Cyber Monday and holiday deals that any marketer would absolutely love to scoop up. From books and conference tickets to free tool trials, you’ll find a variety of great deals.

Digital Advertising

#1- $100 Bing Advertising Credit

Bing Ads Cyber Monday Deal

Tiffani Allen

Online Marketing News: Retail Holiday Social, Instagram Live & Online Shopping Accelerates

Tiffani Allen on Nov 25th, 2016     Online Marketing, Online Marketing News

holiday-retail-customer-expectations

Retailers Will Get 30% More Social Messages This Holiday Season [Report]
What do customers expect from brands this holiday season? 38.8% are looking to brands to spread holiday cheer, followed by 19.5% who are looking for updates on promotions. In addition to looking to brands to help them make purchasing decisions, about 33% of survey respondents said they’re likely to post about a gift on social media. The takeaway? It’s time to spread that holiday cheer on social — before and after the holiday. Sprout Social

Instagram Launches Live Video on Instagram Stories: Here’s All You Need to Know
As part of the now seemingly ‘official’ war between Facebook and Snapchat, Facebook owned Instagram has released live video on Instagram stories. That’s not all — Instagram also announced the release of disappearing photos and videos from groups and friends. Buffer

Ashley Zeckman

12 Reasons The TopRank Marketing Team is Thankful for Our Clients

Ashley Zeckman on Nov 24th, 2016     Digital Marketing

toprank-marketing-gives-thanks-clients

Today is Thanksgiving and for many people around the nation, that means gathering with friends and family to give thanks for the things that they have, and the things they’ve learned.

This year, our team at TopRank Marketing would like to shine a light on some of our clients and give thanks for the many ways that they have inspired and guided our team over the years.

We are incredibly honored and thankful to work with such an amazing group of clients. To celebrate these great people, I’ve reached out to some of our team to share what they are thankful for and have learned from our rockstar clients.

Lee Odden – CEO

lee-odden

Joshua Nite

Why Most Content Doesn’t Get Social Shares–And How to Get Yours Seen

Joshua Nite on Nov 23rd, 2016     Content Marketing, Online Marketing

content-social-shares

It’s been a little over a year since Buzzsumo’s Steve Rayson dropped a bombshell on content marketers. After his company analyzed over one million blog posts, it was Steve’s sad duty to inform us that:

  • 75% of posts received zero domain links
  • 50% of posts received 8 shares or less
  • 75% of posts received 39 shares or less

In other words, that beautiful content we spent so much time crafting? Half of it didn’t attract enough people to fill a baseball roster. Three quarters of it didn’t attract enough people to fill a school bus.

It’s hard to feel good about numbers like that. But you don’t have to feel hopeless and you don’t have to take it lying down. Your audience is out there, waiting for great content to rise above the swelling tides of mediocrity.

Caitlin Burgess

7 Tips for Running a Successful Social Media Marketing Campaign

Caitlin Burgess on Nov 22nd, 2016     Digital Marketing, Social Media

social-media-marketing-campaign

In today’s digital world, social media is a staple tactic within most marketing strategies, with 92% of companies considering social media important for their business. But as a widely adopted tactic, many brands and marketers are finding it more challenging than ever to stand out in news feeds, grow their follower base, and maintain or increase engagement. Of course, recent platform tweaks aimed at improving user experience have thrown a wrench into the mix, too.

If you’re nodding your head in agreement, it may be time to get more creative and deliberate with your social media marketing strategy. How? By designing and launching a unique social media marketing campaign or contest to liven things up.

Leila De La Fuente

Is Bing A Thing? The Answer: It Depends

Leila De La Fuente on Nov 21st, 2016     Microsoft Bing, Online Marketing, Search Engines

is-bing-a-thing

It’s no surprise that Google is the most popular search engine in the world. In fact, according to NetMarketShare, it owns over 75% of the desktop search engine market share and over 94% of mobile/tablet search engine market share.

Desktop Search Engine Market Share - October 2016

Desktop Search Engine Market Share – October 2016

 

Mobile/Tablet Search Engine Market Share - October 2016

Mobile/Tablet Search Engine Market Share – October 2016

And it’s stats like these that have SEO and digital marketing professionals everywhere focusing solely on Google, when looking to improve organic search visibility. Why focus on optimizing for Bing, or Yahoo, or AOL, when they take up such a small piece of our search pie?

So when we’re asked the question, “Is Bing a Thing?” we’re quick to dismiss the need for optimization focused on Bing’s ranking algorithm; but the truth is, the answer should be “It depends.”

Tiffani Allen

Online Marketing News: ‘Tis Pinterest Season, Self-Serve InMail and Nutella Spreads Happiness

Tiffani Allen on Nov 18th, 2016     Online Marketing, Online Marketing News

pinterest-holiday-shopping-marketing

Holiday Marketing Campaigns: ‘Tis the Season for Pinterest [Infographic]
MarketingProfs reports: “People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases.” Learn more from this holiday spirited infographic from Pinterest. MarketingProfs

LinkedIn Sponsored InMail goes self-serve
LinkedIn (client) has opened up their Sponsored InMail ad solution to be run through LinkedIn Campaign Manager. Previously, this solution was only available to marketers with an account representative to execute these campaigns. Marketers can now self-service Sponsored InMail, targeting users by location, industry, title, and more. ClickZ

Kevin Cotch

Artificial Intelligence is Here: 5 Brands Implementing AI

Kevin Cotch on Nov 17th, 2016     Online Marketing

Artificial Intelligence Marketing

To most people, artificial intelligence (AI) is represented in terms of robots with human-like similarities. Today’s reality is that of AI powering technologies and driving companies to complete tasks and make things easier. Companies are using AI more than ever, even for tasks that you may not consider.

To understand how AI impacts your business, it’s important to understand exactly what artificial intelligence is. According to Merriam Webster artificial intelligence is, “an area of computer science that deals with giving machines the ability to seem like they have human intelligence.” These machines allow technologies to seem like they have a human element while improving the efficiency and consistency of the company.

Below are five companies that leverage an artificial intelligence system to provide a better user experience for each user.

Joshua Nite

11 Brain-Training Exercises for Your Content Marketing Team

Joshua Nite on Nov 16th, 2016     Online Marketing

brain-training-exercises-content-marketing

Eventually, even the most creative content marketer feels drained. We start thinking of content in commodity terms: If I fill this many buckets full of words, I will have justified my paycheck for today. We churn out content that adds to the mountain of commodity content, instead of writing engaging copy that flies above it. 

If your content marketing team is exhibiting signs of burnout, it’s time to break out of the routine. Time for exercises that will bump everyone’s brain out of well-traveled grooves, while allowing for some fun as well.

Twice a month at TopRank Marketing, we have company-wide meetings where we learn new things, lift each other up, and play games that spark creative thinking.

(It’s pretty great. Did I mention we’re hiring?)

Caitlin Burgess

5 Interesting Insights from Buffer’s The State of Social 2016 Report

Caitlin Burgess on Nov 15th, 2016     Marketing & PR Industry, Online Marketing, Social Media

buffer-the-state-of-social-2016

What does the social media landscape look like in 2017? What networks are going to help me drive awareness, conversation and conversions? What types of content will have the most impact on my audience? Is Snapchat a good investment?

As we near the end of 2016, these are likely just a few of the questions being asked by marketers everywhere. While I’d love to say there’s a magical crystal ball with all the answers out there, we all know that nothing is permanent or sure-fire when it comes to social media. But we do have some data and insights that can help.

In it’s The State of Social 2016 report, Buffer surveyed more than 1,200 B2B and B2C marketers to better understand how they’re currently using social media and where they plan to go in 2017. Those who participated work for companies of all sizes and across a variety of industries.