Joshua Nite

Learn How to Master Your Content Marketing Supply & Demand

Joshua Nite on Jul 18th, 2016     Content Marketing

Content-Marketing-Supply-and-Demand

Marketers who are far smarter than I am have talked a lot about “content shock.” The idea is that content creators keep churning out more and more content, but readers have the same limited time and attention to consume it. It’s simple supply and demand: Supply increases, demand stays the same, and content gets devalued.

It’s definitely true that there is more content out there than ever before. And over 75% of B2B and B2C marketers plan to create more this year than they did last year. So the amount of content will only increase over time.

The question, though, is whether the rules of supply and demand apply to all content equally.

Tiffani Allen

Online Marketing News: Brands Killing Passwords, Pokémon Go and Twitter Tells All

Tiffani Allen on Jul 15th, 2016     Online Marketing, Online Marketing News

online marketing news businesses dropping passwords

72% of Businesses Plan to Kill Passwords By 2025 (Infographic)
According to a survey by Telesign, 70% of business security experts surveyed believe that passwords are not a sufficient security measure. That same survey found that 90% of businesses surveyed had been victims of fraud. In light of this, many companies are changing their ways in terms of security. SocialTimes reports that “by 2025, 72 percent of companies will stop using passwords, and 36 percent will stop using them in as little as four years. The two main avenues of change are two-factor authentication and behavioral biometrics.” SocialTimes

Kevin Cotch

21 Conversion Rate Optimization (CRO) Tools to Increase Your ROI

Kevin Cotch on Jul 14th, 2016     Digital Marketing, Online Marketing

Conversion-Rate-Optimization-Tools

Today’s savvy marketers have moved beyond just collecting website analytics, and are instead focusing on how to inspire customers to take action based on their digital marketing. Conversion Rate Optimization (CRO) is essential for any marketer and proper CRO is how you will make your marketing as actionable as possible for your customers. No matter what your role is within your marketing department, it is important to understand the key Conversion Rate Optimization tactics to improve your ROI and to grow your business. If fact, only 22% of companies are satisfied with their conversion rates according to Econsultancy.

Improving your conversion rate is a never ending battle that requires testing and optimization. To make your conversion rate optimization efforts easier, we have selected 21 tools to get a better ROI on your website. 14 of the tools are either free or have a free version to get you started on optimizing for conversion rate.

Caitlin Burgess

Snapchat for B2B: Examples of Brands in Action, Best Practices & Tips

Caitlin Burgess on Jul 13th, 2016     B2B Marketing, Content Marketing, Social Media

Snapchat-for-B2B

From its beginnings as a disappearing photo app to adding interactive—often hilarious—filter options and storytelling capabilities, Snapchat has come a long way in it’s nearly 5 years of existence. In fact, the social media platform has seen tremendous user growth, boasting 150 million daily active users, which is more than Twitter, according to Bloomberg.

While Snapchat is a major hit among pre-teens and teenagers, usage of the platform is growing among adults—especially Millennials. According to a BI Intelligence report, 45% of adult Snapchat users are 18-24, with another 26% between 25-34 in age. And recently there’s been a big uptick in users over the age of 35.

Joshua Nite

New Short Story: How GREAT Marketers Win at Digital Advertising

Joshua Nite on Jul 12th, 2016     Digital Marketing, Online Advertising, Online Marketing

Great Marketers Win at Digital Advertising

How can you help your brand knock out the competition and win customers’ attention?

Sometimes great content and a solid content marketing strategy aren’t enough to achieve the results you hoped and planned for. Despite all your training and drilling on tactics, you enter the ring and end up hitting the mat face-first.

It’s nice to think that people would be magnetically drawn to your content. That every search for a relevant term would return your brand at the top of the SERP. That word-of-mouth or a couple of posts on social media would create a stampede of partygoers to your site. But a strictly organic approach can lead to lukewarm and limited engagement.

Michael Bak

PPC + SEO = A Winning Team for Search Marketing Success

Michael Bak on Jul 11th, 2016     Online Advertising, SEO

Search-Marketing-Success

A winning team requires the proper line-up, teamwork and the ability to fill-in the performance gaps. A winning team for search requires the proper line-up of Paid and Organic strategies to ensure increased visibility and growth. Many B2B companies pigeonhole PPC as strictly a lead gen or a sales tactic but now is the time to go from tunnel vision to full spectrum search.

Why do we all need to start paying attention to organic and paid search integration? With the recent changes to Google’s SERP results page, many companies are starting to see organic visibility slide along with organic traffic as paid advertisers are garnering more real estate on the page. Google continues to push more algorithm updates and while they many not all be as impactful as RankBrain, Panda, or Penguin, SEO and organic rank is becoming increasingly difficult to manage.

Tiffani Allen

Online Marketing News: Beer, Blogs, Snapchat Memories and B2B Content Struggle

Tiffani Allen on Jul 8th, 2016     Online Marketing, Online Marketing News

if-your-blog-were-a-beer

If Your Blog Were a Beer, What Kind Would It Be?
At first glance, beer and blogs don’t seem to have a whole lot in common. But, like the diverse beverage, blogs have many different flavors and origins of their own. We even consume blogs and beers at roughly the same rate. This infographic, complete with a silly and delicious metaphor, breaks down the hierarchy of blog types and beer types leading to one solid conclusion, be original and substantial in your blog. Visual.ly

Joshua Nite

Learn How to Take Your Digital Advertising Strategy Mobile

Joshua Nite on Jul 7th, 2016     Online Advertising, Online Marketing

Digital-Advertising-Strategy-Mobile

How many times a day do you pick up your smartphone? If you’re the average iPhone user, Apple says you slide to unlock around 80 times in a 24-hour period. Android users unlock their phones around 85 times a day—no word on what those extra five unlocks are.

80 times a day. If the average person sleeps around 7 hours a night, they get 17 hours of waking time per day. That means we’re picking up our phones over 4 times an hour. That’s more than every fifteen minutes. Should I even bother putting it back in my pocket? Or just graft it onto my hand?

So marketers, riddle me this: Odds are the people you want to reach have a screen on their person that they look at 80 times a day. They fill every idle moment of their day consuming content on that screen.

Caitlin Burgess

What Marketers Can Learn from Fortune 500 Companies Mastering Instagram

Caitlin Burgess on Jul 6th, 2016     Online Marketing, Social Media

Marketers-Learn-Instagram

With more than 500 million monthly active users and counting, Instagram is growing fast and showing no signs of slowing down. According to eMarketer, Instagram usage is expected to grow 15.1% this year, compared to the 3.1% growth expected for the social network sector as a whole. In addition, eMarketer said the platform will add 26.9 million new users over the next four years.

What does this mean for marketers? It means that now is the time to explore the platform’s potential for your brand. And looking to some of America’s biggest brands—the Fortune 500—can give you some great insights and inspiration for building your own Instagram strategy.

Lee Odden

9 Social Media Marketing Trends That Could Make or Break Your Business in 2017

Lee Odden on Jul 5th, 2016     Social Media

Social Media Marketing Trends

Social media is always evolving, so what’s next?

That’s the question I was asked in an interview recently. This kind of question can be really easy since there are so many easy candidates – IoT, VR, and just about anything to do with Facebook.

But if you don’t want to rely on the cliches of future social technology, it can be a challenge to pick out what will matter and why. I suppose this post is somewhere in the middle and I hope it helps you think about where the substance breaks away from the shiny social media objects.

Ashley Zeckman

Celebrate Your Freedom From These 4 Tired Content Marketing Tactics

Ashley Zeckman on Jul 4th, 2016     Content Marketing, Online Marketing

4-content-marketing-tactics

Freedom is an expression that you’ll hear a lot this week as we celebrate America’s independence. Our forefathers had a vision for a country that provided citizens with certain rights and responsibilities for themselves and their neighbors.

Marketers today have a unique opportunity to sign their own declaration of independence to free themselves of tired content marketing tactics. This is a declaration that removes antiquated approaches to content marketing and instead focuses on creating value for their customers in a way that builds a better future.

Recent research has found that over 80% of marketers are creating content,which means that the competition for customer attention is becoming increasingly difficult. Now is the time for marketers to break free of tired content tactics and begin creating more memorable interactions with customers. As you continue to execute and refine your approach to content marketing, make sure that you avoid making the following mistakes. 

Tiffani Allen

Online Marketing News: Best Times for Social, Pinterest Shopping Bag, Twitter’s New Dashboard

Tiffani Allen on Jul 1st, 2016     Online Marketing, Online Marketing News

online marketing news

The Complete Social Media Guide: How and When to Post on Social Media [Infographic]
One of the biggest tenants of social marketing is to meet your audience in the right place at the right time. But that right time varies by channel, network, and a variety of other factors. What’s a marketer to do? This helpful infographic spells out the when and what of social media posting. StartABlog123.com

Pinterest Launches Shopping Bag, Buyable Pins for Desktop
Pinterest has long been a destination for shoppers who are looking for ideas for anything from clothes to groceries. Recently, the social media platform took a big step in the way of making the journey from pin to purchase easier for users. According to Pinterest’s Tim Weingarten: “With your new shopping bag, you can throw in any buyable pin that catches your eye, whether you’re shopping on your Android or the web (iOS to come!). When you’re ready to check out, everything you’ve added to your bag will be right there waiting for you.” SocialTimes