Ashley Zeckman

20 Must-Have Mobile Apps for Busy Digital Marketers

Ashley Zeckman on Jun 6th, 2016     Digital Marketing, Mobile Marketing

20-must-have-mobile-apps-for-digital-marketers

The interconnectivity of today’s world means that digital marketers are never “off the clock”. Just because it’s a Saturday at 5pm, that doesn’t mean that there may not be a fire that needs to be put out, or a post that needs to go live.

Unfortunately, it’s not realistic for marketers to be constantly tied to their laptops and wifi (especially during the summer months). Thankfully, the invention of smartphones and the handy applications that go along with them, make staying connected on the go a breeze.

Below are 20 must-have mobile apps for marketers who can’t always be at their computer, but need to stay connected.

Category: Social Media Mobile Apps

If you’re a digital marketer that performs any sort of social media marketing function, then the apps below are no brainers to keep you connected.

Tiffani Allen

Online Marketing News: Snapchat Unicorns, Periscope Moderation and Instagram Business

Tiffani Allen on Jun 3rd, 2016     Online Marketing, Online Marketing News

snapchat unicorn infographic

How Snapchat Became a Social Media Unicorn (Infographics)
Unfortunately, SocialTimes isn’t referring to the mythical, fuzzy, four-legged cuddle stallions we’ve come to know and love. “In the tech world, unicorns are private startups that reach at least a $1 billion valuation. E-commerce has the most unicorns, with 25 percent of the total pool, while 18 percent are in internet software and services and just 5 percent are in social media. No social media unicorn seems to get more attention than Snapchat, which was recently valued at $16 billion.” It would appear unicorns are more common than we were led to believe. SocialTimes

Joshua Nite

Influencer Marketing Is (not) Dead: How to Breathe New Life into Your Program

Joshua Nite on Jun 2nd, 2016     Influencer Marketing, Online Marketing

influencer-marketing-is-not-dead

What’s a marketer to do? We heard that influencer marketing was the next big thing. We heard about companies getting amazing results with it. But it seems you can’t go anywhere online recently without seeing headlines like this:

Influencer Economy

And this:

confessions of a social media executive

Note the social shares on those two articles: 242,000 for the first one and nearly 50,000 for the second one. If influencer marketing is burning down, that’s a lot of people standing by with marshmallows to roast.

But don’t panic. These two articles, and many more like them, refer to a specific kind of influencer marketing. Generally speaking: the bad kind. Specifically, the practice of writing massive checks to teenagers with a lot of followers on Instagram or Vine in exchange for product promotion. That particular economy, which converted cash to “influence” or “awareness,” was pretty much doomed from the start. You’re in trouble any time you convert real money to something fundamentally unmeasurable.

Caitlin Burgess

7 Content Marketing Lessons Brands Can Learn from Journalists

Caitlin Burgess on Jun 1st, 2016     Content Marketing

7-content-marketing-lessons-from-journalists

Before making my debut in the content marketing world, I was a journalist living out her days at coffee shops, city council meetings, ribbon cuttings and community gatherings. The daily grind was grueling at times, but it was also exciting. The prospect of breaking news always kept me on my toes and every day I worked to give my readers the latest and greatest news and information. And of course, I aimed to deliver that news and information before the competition.

Now as a content marketer, I find that while my job title has changed, the essence of what I do hasn’t. Like journalism, content marketing is all about providing your audience with quality content that informs, engages and develops your brand as a trusted go-to resource.

Ashley Zeckman

Report: Social Media Examiner 2016 State of Social Media Marketing

Ashley Zeckman on May 31st, 2016     Social Media

state-of-social-media-marketing

It can be easy to get caught up in the buzz of new social media marketing platforms and content types (live video ring a bell?). But what are today’s marketers implementing the most and experiencing the most success with? The answers might surprise you.

Social Media Examiner recently released their 2016 State of Social Media Marketing Industry Report which dives into the responses of over 5,000 marketers who share their top priorities, successes, failures and outlooks for social media marketing.  This post will dive into a few of the highlights that I found most interesting from this year’s report.

Ashley Zeckman

4 Tasty Content Marketing Recipes to Grill Up on Your Day Off

Ashley Zeckman on May 30th, 2016     Content Marketing

4-tasty-content-marketing-recipes

If you’re like most business professionals, you are likely enjoying today off, spending time with friends and family and celebrating the lives of those that have served our country. Memorial Day marks one of the first holiday’s of the summer that give busy professionals a chance to take an extra day to unwind and enjoy the warm summer months.

If you’re taking the time to read this on your day off, the least I can do is offer you some helpful content marketing recipes for a successful holiday BBQ. A successful meal and content marketing plan both require a full range of elements to meet the needs of your audience, whoever they may be. The four recipes below will help you get started.

Tiffani Allen

Online Marketing News: 29 Content Metrics, Twitter Ditches Brevity and Hungerithms

Tiffani Allen on May 27th, 2016     Online Marketing, Online Marketing News

essential content marketing success metrics from Curata

Content Marketing Measurement: 29 Essential Metrics [Infographic]
Knowing whether or not your content marketing is working is one of the biggest challenges that content marketers face. But you don’t have to face that scary challenge alone. Curata has compiled 29 important metrics to help content marketers measure the success of their content marketing, and they’re more than just top level. Curata

New Twitter Update Coming: How Marketers Will Soon Be Able to Maximize All 140 Characters
Fellow marketers, it’s finally happening! Twitter is leaving brevity in the rear view. OK — maybe not completely, you still only have 140 characters, but that count will officially no longer include images or links. The changes will be taking place over the next few months, according to the Twittersphere. There are a good amount of things that will no longer rack up your character count: Usernames, quoted tweets, photos and other media attachments. Buffer

Joshua Nite

7 Infographics Every Digital Marketer Needs to See

Joshua Nite on May 26th, 2016     Content Marketing, Digital Marketing

infographics-digital-marketer

I love infographics as a marketing tool, don’t you? They can convey a huge amount of information in a compact form. It’s an easy way to hit the highlights of your chosen topic without losing the reader to text fatigue. 90% of information transmitted to the brain is visual, so it makes sense that infographics are more effective than text alone.

Where did I get that 90% stat? An infographic, of course!

Because as much as I enjoy using infographics as a marketing tool, I enjoy reading them even more. We marketers have brains that operate the same way as anyone else (well, maybe we’re more creative and a tad bit more clever). So we get the same value out of good infographic.

Knute Sands

[eBook] Easy-as-Pie Guide to Content Planning: 3 Recipes for Success

Knute Sands on May 25th, 2016     Content Marketing, Digital Marketing

Easy_as_Pie-Cover

Ever been to a busy restaurant and waited what seemed like forever for your food to arrive? Or, bought a loaf of bread only to bring it home and realize it was stale? It’s not easy to run a restaurant, or churn out dozens of perfect pastries. Cooking up quality content isn’t easy either. Much like crafting a perfect pastry, creating content that inspires an audience to action takes great skill.

Truthfully, most content kitchens are facing big problems. According to Content Marketing Institute, a mere 30% of B2B marketers and 38% of B2C marketers feel their content marketing is effective. Which is why we partnered up with DivvyHQ and created an eBook to help content marketers take their content planning from messy to simple.

Caitlin Burgess

What Twitter’s Change in Character Count Could Mean for Social Media Marketers

Caitlin Burgess on May 24th, 2016     Digital Marketing, Social Media

Twitter-Character-Count-Changes

Last week, Bloomberg gave digital marketers everywhere a reason to celebrate. Citing a source close to the matter, Bloomberg reported that Twitter will soon stop including photos and links as part of their 140-character limitgiving users the ability to craft longer messages. While Twitter Inc. declined to comment, Bloomberg’s source reportedly said the change would be taking place in as soon as two weeks.

Cue the music!

Launch the confetti!

Let the chanting of “Hooray!” begin!

Over the last few months, many marketers have been on the lookout for changes to the platform after word got out that the company was thinking about increasing the character limit to 10,000. Some argued that a change of that magnitude could cause Twitter to lose something that sets it apart from other social networks. So, this news definitely shows Twitter’s commitment to the 140 characters, as well as a commitment to giving users more flexibilitywhich means more opportunities for marketers to effectively reach their audience.

Joshua Nite

8 Essential Concepts Every Digital Marketer Should Understand

Joshua Nite on May 23rd, 2016     Digital Marketing

8-concepts-digital-marketer

There’s an old story about a reporter who visited a skyscraper construction site. He approached one worker and asked what he was doing. “I’ve got to pour this cement before it sets, don’t bother me,” was the reply.

The reporter asked another man the same question. “I’m setting this rebar, don’t bother me,” the man said. Over and over, when asked what they were doing, each worker irritatedly explained their task at hand.

Finally, the reporter interviewed the lowest man on the job totem pole—the hod carrier. His job was to scoop up clay on a flat board, then hold it for someone to trowel it onto a wall. Not exactly the most interesting or inspiring work. “What are you doing?” the reporter asked.

Tiffani Allen

Online Marketing News: State of Digital, Twitter’s Characters and Silent Facebook Video

Tiffani Allen on May 20th, 2016     Online Marketing, Online Marketing News

2016 state of marketing cmo

CMO.com’s 2016 State Of Digital Marketing, By Industry [Infographic]
In a new infographic from CMO.com, digital marketing spend and other statistics are broken down by industry, including retail, financial services, media and entertainment, travel and hospitality, and high tech. Not surprisingly, retail takes the cake with the biggest spend, followed by financial services. CMO.com

Twitter to Stop Counting Photos and Links in 140-Character Limit
Social media marketers have been abuzz this week with a reported change to the way Twitter will be handling character counts — links and images are rumored to soon be excluded from character counts. This change could mean even more engaging content on Twitter, without the stress of being confined to 92 characters. Everybody wins! Bloomberg Technology