TopRank Marketing’s 2016 Social Media Marketing Predictions

2016-Social-Media-Marketing-Predictions

This year was a rollercoaster for social media marketers.

Let’s take a look at what changed in 2015 alone:

  • Facebook Pages took a big hit on organic views. In order to increase reach to just your existing audience, it is now a pay to play model.
  • Meerkat, Periscope and Blab all launched this year, making real-time video streaming and interaction a reality.
  • Twitter announced late this year that share counts would no longer be available through 3rd party applications, forcing marketers to find other ways to determine how much love their Twitter content was really getting.

Online Marketing News: How Are We Influenced? Reddit Cracks Down, 11 Surprising Social Stats, Google is SO Hot Right Now

How Are We Influenced?

This recent infographic from CrowdTap focuses on that very subject.  Beginning with the history of influence we are taken on a journey which includes:

  • How content spreads
  • Where influence comes from
  • Peer Recommendations

Why Reddit is Cracking Down on Your Favorite Sites
Reddit claims that many popular news sites are guilty of artificially promoting their content to make it appear more popular.  Long story short, they are cheating.  Via Venture Beat.

comScore US Internet  Report
Latest figures from comScore’s show an increase in unique visits to social media sites of over 6%.  The company re-confirmed that Pinterest remains the fastest-growing social network as of Q1 in 2012.  Via TechCrunch.