This year was a rollercoaster for social media marketers.
Let’s take a look at what changed in 2015 alone:
- Facebook Pages took a big hit on organic views. In order to increase reach to just your existing audience, it is now a pay to play model.
- Meerkat, Periscope and Blab all launched this year, making real-time video streaming and interaction a reality.
- Twitter announced late this year that share counts would no longer be available through 3rd party applications, forcing marketers to find other ways to determine how much love their Twitter content was really getting.