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Lee Odden

Marketing Sherpa Search Benchmark Guide

Lee Odden on Oct 8th, 2006     Blog Marketing, Marketing Industry News, Online Marketing, Press Release Optimization, Search Marketing, SEO


The 2007 report from Marketing Sherpa is out on search marketing benchmarks. Last year’s edition showed that SEO agencies beat in-house SEO by 300%. The new edition provides information from 3,944 marketers, agencies, and affiliates on PPC and SEO campaigns as well as eyetracking “heatmaps” to better understand how users view search results pages and ads.

The guide also includes five special reports:

  • Search & Shopping
  • Search Marketing & Public Relations
  • Vertical, Second Tier, Local, and Pay Per Call Search
  • Click Fraud — Perception versus Reality
  • Search Eyetracking Study Year Two

Overall this is a hefty report with plenty of data to help you make search marketing decisions as well as a tool help sell search marketing upstream to your management team for expanded budgets or the reallocation of budget to things like  natural search optimizaiton, press release optimization and/or blog marketing.

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