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Ashley Zeckman

3 Ways to Declare Your Independence From Tired Sales & Marketing Tactics

Ashley Zeckman on Jul 3rd, 2012     Online Marketing

In the United States Independence Day has become a day free of work where individuals can spend time with their families and friends setting off fireworks, eating, drinking, and being merry.  July 4th is indeed a day for celebration, but also a day for reflection.

In 1776 the 13 American colonies were facing a series of challenges.  They believed that they were being treated unfairly and were forced to live under a set of antiquated rules and regulations, many of which denied them basic human rights.

Forward thinking marketers and sales representatives are facing a less extreme but relatable set of challenges today.

Lee Odden

Future Trends: 2012 Online Marketing & Technology Predictions

Lee Odden on Dec 26th, 2011     Online Marketing

online marketing trendsWhat does 2012 hold in store for online marketing? The acceleration of innovation in online technologies and the ways we can discover, consume and engage with information can be a challenge to keep up with. But as digital marketers that are more than shiny object opportunists, seeing future trends is exactly what we need to do in order to anticipate our place in the digital universe.

It’s not just about where you can sell stuff to people right now, but next month, next year, 5, 10 or more out.  That’s why I think the concept of discover, consume and engage is so important, because it transcends ideas like “social network” or “search engine” and focuses more on consumers and technologies. Will we be using a search engine like Google in 5 years? Will we be using desktop computers in 5 years? What will future social networks look like? Answers to those questions are answers to the future of marketing and customer engagement.

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