Email marketing has become an essential part of engaging and targeting prospects and clients online. In fact, eMarketer reports that 97% of small businesses use email marketing to connect with customers. There are many aspects that make up an effective email marketing program, but today I’ll focus on how marketers can increase their campaign open rates.
Email content is essential, but getting people to actually open your email is a hurdle many marketers find hard to overcome. A deep understanding of your customer base as well as their needs and habits for proper segmentation can be key in creating an effective email marketing strategy that produces high open rates.