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Ashley Zeckman

Online Marketing News: Ad Overload, Tips for Successful Brand Building, Mute Paid AdWords, Googles Knowledge Graph Gets Smarter

Ashley Zeckman on Jul 6th, 2012     Online Marketing

The Consequences of Digital Ad Bombardment

This infographic from upstream addresses the dangers over overloading customers with too many ads.  Highlights include:

  • 66% of adults say they receive too many promotions and are exposed to too many adverts
  • 0.1% is the click-through rate compared to 1996 which was 7%
  • 66% of consumers say they are turned off by unwanted advertising on their mobile or smartphone

This Week In Online Marketing News

Don’t Like the AdWords Display Ads You’re Seeing?
Google is making it possible for users to now dismiss or mute paid ads appearing in their browser.  Google says that this new feature will allow them to deliver more relevant ads to consumers.  Once a particular ad is muted, it will not appear in your stream again.  Read on to learn more.  Via Search Engine Land.

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