Online Marketing Blog

Aaron Goldman is an accomplished digital marketer that I know through MediaPost’s Search Insider Summit conference. He reached out to me while writing his new book, “Everything I Know About Marketing I Learned from Google”, and asked if I’d like to contribute. Such a request is a great honor to me but unfortunately, I never did end up sending anything to Aaron even though he was incredibly patient and went out of his way to make it easy.

I know what you’re thinking: Smart AND nice guy? Yes indeed, that’s Aaron and now he’s on a blog tour to promote his new book, graciously stopping by Online Marketing Blog with a video recognizing how TopRank Online Marketing “Acts Like Content” (Chapter 7) as well as offering insights from the book on the value of content for marketing. Overall, the book offers 20 lessons “straight from Google’s playbook” that I think you’ll get a lot of value from. Check out the video:

Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year.  While many conferences are down in attendance, SES Chicago actually beat last year’s numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES.

There are many ways to get value from attending a conference but one that is especially important, and often overlooked, is the ability to connect with industry thought leaders and ask important questions.

While roaming the sessions, exhibit hall and networking events at SES Chicago, I did just that and decided to use my trusty iPhone 3GS to capture some insights on what marketers should be focusing on or considering in 2010.

We get lots of links recommendations daily from friends, industry peers, PR interns who have absolutely no idea what they’re doing and way too many mindless bots. In a moment of weakness as I wait for the opening reception for SIS to start, I thought I’d share a few worthy links from others and a few of our own.

Stairway to Google Heaven – Mel Carson from Microsoft was inspired by the Fishkins Rand and Gillian to write this blog post ode to what search marketing can do for good causes.

he finer points of top rankings – podcast interview with small business marketing legend, John Jantsch of Duct Tape Marketing and myself on leveraging social media and networking channels such as Twitter, MyBlogLog and StumbleUpon. mp3