Online Marketing Blog

Wednesday morning’s panel discussion on search, social, and content was flush with information that was easy to digest and provided helpful tips for implementation. The session was moderated by Anne Kennedy from the SES Advisory board and featured speakers:

• Aaron Kahlow, Chairman & Founder, Online Marketing Summit & SES Advisory Board (@omconnect)
• Arnie Kuenn, President, Vertical Measures (@arniek)
• Lee Odden, SES Advisory Board & CEO, TopRank Online Marketing & SES Advisory Board (@leeodden)

Kahlow Presents the What, Why, How, and Who of Search, Social, and Content

Aaron Kahlow focused on some very basic but essential areas that all marketers should focus on when creating a campaign either online or offline. In regards to search, social, and content he had this to share:

Here we are near the end of 2009 and at the last Search Engine Strategies conference of the year.  While many conferences are down in attendance, SES Chicago actually beat last year’s numbers by about 100, according to Matt McGowan, VP, Publisher & Head of US at Incisive Media, the company that owns SES.

There are many ways to get value from attending a conference but one that is especially important, and often overlooked, is the ability to connect with industry thought leaders and ask important questions.

While roaming the sessions, exhibit hall and networking events at SES Chicago, I did just that and decided to use my trusty iPhone 3GS to capture some insights on what marketers should be focusing on or considering in 2010.