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Jolina Pettice

SMX Sesion: 8 Tips to More Effective Blogging

Jolina Pettice on Feb 28th, 2008     Blog Marketing, Blogging, Online Marketing, Search Marketing Expo

dsc00450.JPGThe Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog.

Here are 8 tips, from Aaron Wall of SEOBook, on how to gain traction for your blog.

Own a Niche

  • Owning a smaller niche is an easy way to starting building personal brand
  • #1 player gets more play in the media

Make Formatting a Priority

  • Ensure you have a clean appealing design
  • Highlight best practices
  • Include an “About Us” page
  • Make it easy for press to contact
  • Leverage pictures/video/sketchcasting

Write clearly

  • Write headlines like a wire service writer
  • Use simple words and short sentences
  • Use bulleted lists/headers/sub-headers

Filter

  • Create Google news alerts
Lee Odden

Social Media Marketing Tips

Lee Odden on Jan 30th, 2008     Social Bookmarking, Social Media, Social Media Smarts, Social Networking

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Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.

However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!

Todd Defren from SHIFT Communications shared two of his own posts from a series on social media: Tips on using Twitter for finding and developing relationships and another post on using Del.icio.us for PR “edgework” or direct interactions with consumers.

Lee Odden

SEO Buttons for Google Toolbar

Lee Odden on Mar 12th, 2007     Google, Online Marketing, SEO Tools

Aaron Wall published a number of nifty custom buttons for Google Toolbar in the past and now that Google Toolbar 4 is out, he’s posted a very nice collection:  Google Toolbar SEO Buttons under categories such as:  Link reputation/popularity, domain age, on-page content analysis, competitive analysis, blog link search, official search engine blogs, a nice collection of SEO related blogs and a “how to create your own buttons” tutorial. Nice.

Lee Odden

Search Marketing Links 102906

Lee Odden on Oct 29th, 2006     Interactive Marketing, Link Building, Marketing Industry News, Online Marketing, SEO

Andy Beal comes over to the dark side and launches a new blog design using WordPress.

Rae posts an excellent interview with Brian Prince of BOTW.org.

Gord Hotchkiss of Enquiro does it again with a great article on search marketing reaching critical mass in a follow-up to his previous “Cross the Chasm” article.

Aaron Wall posts “Trusted vs Untrusted Links” and follows up with another “vs” post, “Tactical SEO vs Strategic SEO“, which is excellent, but has more to do with SEO for sites/blogs whose business model is ad revenue than advice most business web sites can take advantage of. Great advice all the same though.

3 Link Bait Lessons from a Master Link Baiter” SEO Black Hat.

Lee Odden

Link Building Advice from the Best

Lee Odden on Sep 16th, 2006     Link Building, Online Marketing, SEO

Unless there’s any doubt, I am a linking fanatic. I appreciate links like they’re gold. When I talk about link building with our team, I can never stress enough the importance of linking for traffic and SEO. To me, the best way to learn about link building is to get out there and do it.

However, if you’re new, you can save quite a bit of time learning from the wisdom of others’ experience. Here are three recent posts and one bonus link on link building I highly recommend:

Rand Fishkin presents his thoughts on why email is still king for link building.

Jim Boykin has a great post about the quality vs quantity issue with link building.

Eric Ward dispells a common myth about .edu links in his post: “.edu link fallacies dispelled“.

Lee Odden

Link O Rama – 101 Link Building Tips on SEOBook

Lee Odden on Aug 15th, 2006     Link Building, Online Marketing, SEO

Aaron Wall and Andy Hagans have put up a nice piece of work on the topic of link building. 101 linking tips to be exact.

Lee Odden

SEO Myth and Truth

Lee Odden on Aug 3rd, 2006     Online Marketing, SEO

Aaron wall opened today with a great post, “The Myth of a Perfectly Optimized Page” where he talks about temporary nature of most optimization and that long term, it is the creation of useful content that matters most.

My favorite quote from Aaron: “…the web is such a social medium that it requires understanding people far more than algorithms.” Bingo.

I’m banking on the notion that the future of successful optimization is focused on the creative, not the technical aspects search marketing. SEO in the early days had more to do with code manipulation than content. Today we have offline to online integration, social search, viral search marketing (link baiting), tagging, new media public relations and so forth.

Lee Odden

Search Engine Relevancy

Lee Odden on Jun 13th, 2006     Ask, Google, Marketing Industry News, Microsoft Bing, Online Marketing, SEO, Yahoo

Aaron Wall has posted an excellent article on search engine relevancy over at SEOBook.com explaining his perception of the different relevancy criteria used by Google, Yahoo and MSN. Aaron offers both a short version and long version. Yahoo is great, but can still be manipulated. Google is best at determining relevancy. MSN is still new and currently easiest to manipulate. Ask is good, but their small market share does not necessarily warrant specific attention from a SEO perspective.

This is a great resource offering some very useful tips and insights for those that are grappling with understanding how search engines determine what’s relevant. This article is not just for newbies though. Aaron pays attention to concepts like the importance of site age, editorial and social factors that you don’t see in other articles of this sort and that are increasingly important.

Lee Odden

Wed Linkorama

Lee Odden on May 17th, 2006     Google, Interviews, Marketing Industry News, Online Marketing, SEO

Actually, some of these were from yesterday, but I didn’t get a chance to post about them.

Aaron Wall interviews Seth Godin

Mike Grehan interviews Matt CuttsPodcast Part 1, Podcast Part 2

Danny Sullivan chats up Matt Cutts on SEO Rockstars – via TW. Show was live last night, and should be available in the archive in a few days.

Google indexing timeline – Matt Cutts

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