All about the intersection of search engine & social media marketing, optimization and online public relations.
The Wonder Twins Track at SMX West: SEO and Blogging, provided the audience with information on how to best launch and promote a blog.
Here are 8 tips, from Aaron Wall of SEOBook, on how to gain traction for your blog.
Own a Niche
Make Formatting a Priority
Not too long ago I queried a number of online marketing and public relations peers ranging from Aaron Wall, Matt McGee and Neil Patel to Todd Defren, Triss Hussey and Peter Himler about sharing a few of their social media marketing tips. Out of that informal survey in combination with community specific solicitations came posts about marketing with MyBlogLog and Twitter.
However, there are many more social media communities and channels besides MBL and Twitter that I received tips on and from very reputable sources which you’ll find below. Enjoy!
Aaron Wall published a number of nifty custom buttons for Google Toolbar in the past and now that Google Toolbar 4 is out, he’s posted a very nice collection: Google Toolbar SEO Buttons under categories such as: Link reputation/popularity, domain age, on-page content analysis, competitive analysis, blog link search, official search engine blogs, a nice collection of SEO related blogs and a “how to create your own buttons” tutorial. Nice.
Andy Beal comes over to the dark side and launches a new blog design using WordPress.
Rae posts an excellent interview with Brian Prince of BOTW.org.
Gord Hotchkiss of Enquiro does it again with a great article on search marketing reaching critical mass in a follow-up to his previous “Cross the Chasm” article.
Aaron Wall posts “Trusted vs Untrusted Links” and follows up with another “vs” post, “Tactical SEO vs Strategic SEO“, which is excellent, but has more to do with SEO for sites/blogs whose business model is ad revenue than advice most business web sites can take advantage of. Great advice all the same though.
Unless there’s any doubt, I am a linking fanatic. I appreciate links like they’re gold. When I talk about link building with our team, I can never stress enough the importance of linking for traffic and SEO. To me, the best way to learn about link building is to get out there and do it.
However, if you’re new, you can save quite a bit of time learning from the wisdom of others’ experience. Here are three recent posts and one bonus link on link building I highly recommend:
Rand Fishkin presents his thoughts on why email is still king for link building.
Aaron Wall and Andy Hagans have put up a nice piece of work on the topic of link building. 101 linking tips to be exact.
Aaron wall opened today with a great post, “The Myth of a Perfectly Optimized Page” where he talks about temporary nature of most optimization and that long term, it is the creation of useful content that matters most.
My favorite quote from Aaron: “…the web is such a social medium that it requires understanding people far more than algorithms.” Bingo.
I’m banking on the notion that the future of successful optimization is focused on the creative, not the technical aspects search marketing. SEO in the early days had more to do with code manipulation than content. Today we have offline to online integration, social search, viral search marketing (link baiting), tagging, new media public relations and so forth.
Aaron Wall has posted an excellent article on search engine relevancy over at SEOBook.com explaining his perception of the different relevancy criteria used by Google, Yahoo and MSN. Aaron offers both a short version and long version. Yahoo is great, but can still be manipulated. Google is best at determining relevancy. MSN is still new and currently easiest to manipulate. Ask is good, but their small market share does not necessarily warrant specific attention from a SEO perspective.
Actually, some of these were from yesterday, but I didn’t get a chance to post about them.
Aaron Wall interviews Seth Godin
Mike Grehan interviews Matt Cutts - Podcast Part 1, Podcast Part 2
Danny Sullivan chats up Matt Cutts on SEO Rockstars - via TW. Show was live last night, and should be available in the archive in a few days.
Google indexing timeline - Matt Cutts
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