After a great opening keynote presentation by Arianna Huffington, I was drawn into the nearby speaker ready room and ran into the always inspiring Brian Solis. Brian’s Marketing Masters track at ad:tech San Francisco was on my list for live blogging and as always, he shared a great mix of insights and inspiration about business on the social web.
I haven’t live blogged in a while, so forgive the rough edges
How do we improve the game for social media in business?
Why have people begun to hate the term “social media”? It’s about what social media is not. Social media is neither one to many marketing or many to many. It’s about 1+1=many.