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Lee Odden

7 Common Social Media Marketing Problems and Their Solutions

Lee Odden on Jun 2nd, 2010     Online Marketing, Other Events, Social Media

Adam SingerThis post is part 2 on Social Media Marketing Best Practices from IMS Minneapolis.  The first post featured Brad Smith from Best Buy who offered insights into their social media principles, guidelines and learnings.

This post includes liveblog notes from the presentation given by Adam Singer of TopRank Online Marketing. Adam opened up noting that according to a research study by Russell Herder and Ethos Business Law, 14% of executives are unsure of social media, yet 70% expect to spend more.

That set the stage for some of the common obstacles and barriers to social media adoption which he focused on in: 7 Common Social Media Problems and their Solutions.

1. Flying blind

Lee Odden

Social Media Marketing Best Practices from Best Buy

Lee Odden on May 28th, 2010     Online Marketing, Social Media
Brad Smith

Brad Smith Best Buy

Social Media  advice is cheap and for the most part, you get what you pay for.  Best practices social media marketing based on experience, well, that’s another thing entirely.

The Social Media Best Practices session at IMS Minneapolis earlier this week gave attendees access to first hand insights from the likes of: Brad Smith from Best Buy, Adam Singer from TopRank Online Marketing, Paul Isakson from Thinkers & Makers (formerly of Space150) and Bryan Person, founder of Social Media Breakfast.

Brad Smith, Director, Interactive Marketing & Emerging Media from Best Buy opened things up talking about a “new marketing reality”. Customers are out there, but they’re bombarded with messages. Customers are not listening to us (marketers & advertisers) anymore. Social media is all about communicating.  Customers are listening to each other instead and tuning out marketing messages.

Lee Odden

Upcoming TopRank Social SEO & PR Events

Lee Odden on Feb 3rd, 2010     Interactive Marketing, Marketing PR Conferences, Online Marketing, Other Events, Public Relations, Search Engine Strategies, SEO, Social Media

Blinded at PubconOur team works hard to stay on top of current best practices and as a result, we’re asked to speak at a variety of conferences, workshops and webinars. One of the goals at TopRank Online Marketing is to help companies better understand the current landscape of the digital marketing & PR environment. That includes strategies that can be executed more efficiently and marketing programs that can adjust to persistent change. Hopefully you’ll find an event below that fits your needs.


Feb 9, 2010
Webinar: Secrets to B2B Marketing Success

TopRank, along with our client Marketo and Ion Interactive will be collaborating to educate B2B marketers on best practices before and after lead generation with an upcoming webinar focused on pre-click, post-click, and post-conversion optimization.

TopRank Online Marketing

Thankful Wishes From Online Marketing Blog

TopRank Online Marketing on Nov 25th, 2009     Online Marketing

What TopRank Online Marketing Is Thankful ForWith Thanksgiving almost within reach, it’s hard to think of anything but turkey, pumpkin pie, mashed potatoes and warm homemade rolls. Actually, for me, my mind is on my aunt’s chocolate pie and my grandmother’s macaroni and cheese.

But regardless of the type of food item occupying your thoughts right now, Thanksgiving is a time to reflect on what we have to be grateful for. I, for one, realize I have a lot to be grateful for, considering the people I interact with on a daily basis and the work I’m tasked with each day.

michelle bowles
Michelle Bowles

Having been a part of the TopRank Online Marketing team for 4 months  now, I’m thankful for my fellow team members who have patiently shown me the ropes along the way and made me feel welcome.

Lee Odden

TopRank Digital Marketing Talent Pool Grows with Adam Singer

Lee Odden on Jun 9th, 2009     Online Marketing, TopRank Agency News

[Note from Lee:] What do you get when you mix two parts “practice what you preach” with a focus on clients and a passion for the digital marketing industry? New clients, renewals and expansion of many client online marketing programs. Working with a great mix of clients is complimented by a fantastic team at TopRank which we’re continuing to grow.

I’m happy to announce that Adam Singer has joined TopRank as an Account Manager.  At Adam’s previous position as a Digital Strategist with a PR firm in FL, he championed many social media, SEO and online PR programs providing client executives with strategic guidance on their digital strategy. Adam is a savvy blogger at FutureBuzz and we’re looking forward to his social media smarts as a welcome addition to the TopRank Online Marketing team. Please read Adam’s first post and welcome him. Watch for his regular contributions to Online Marketing Blog in the weeks and months ahead.

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