This post is part 2 on Social Media Marketing Best Practices from IMS Minneapolis. The first post featured Brad Smith from Best Buy who offered insights into their social media principles, guidelines and learnings.
This post includes liveblog notes from the presentation given by Adam Singer of TopRank Online Marketing. Adam opened up noting that according to a research study by Russell Herder and Ethos Business Law, 14% of executives are unsure of social media, yet 70% expect to spend more.
That set the stage for some of the common obstacles and barriers to social media adoption which he focused on in: 7 Common Social Media Problems and their Solutions.
1. Flying blind