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The Changing Face of Email Marketing - MIMA Summit

I must say, of all breakout sessions at the MIMA event today, “The Changing Face of Email” session was the one I was most excited to attend as it ties into what I love to do – email marketing. Thankfully I didn’t have to wait long to dive right in as it was part of the Summit Kick-Off Breakout session: Deep Dive Discussion Series.

Jamie Schissler, Strategy Director at Avenue A – Razorfish, the presenter for “The Changing Face of Email” session shared with the MIMA audience that as the role of email evolves, so too will its impact.

The Changing Face of Email Marketing - MIMA Summit

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Blog SEO Tips from SES San Jose

Posted by Lee Odden on Aug 21st in Blog Marketing, Blogging, Marketing PR Conferences, Online Marketing, SEO, SEO Tips, Search Engine Strategies |

Blogs have been abuzz for at least 4 years in the tech space and in the past 2-3 years in the business marketing world. Like many new marketing/communication channels, there continues to be a need to demystify shiny new objects and what they mean for businesses. Blogs and search engine optimization are no different.

One point I would make is that companies are wasting their long term time when setting up blogs purely for SEO purposes. It’s short term thinking and over time, results in difficulties with keeping momentum, new ideas and content. How do I know? Been there and done that, many times.

Blog SEO Tips from SES San Jose

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