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4 Creative Email Marketing Campaigns That Inspire Action

email-marketing-

Email is a private experience. Unlike social media where comments are public email provides a safety zone for both B2B and B2C customers. What does that mean?

You can receive an email, and take no action. Alternatively, a personalized email may be the tipping point that determines that you will make a purchase.

According to a study from MarketingSherpa, 7 in 10 people have made purchases influenced by email marketing. Interestingly, that study also found that the vast majority that do purchase, are not just making purchases online.
While it’s true that some businesses do not fit under the in-store or “over the phone” model, many do. A well developed email campaign will solve a pain point, inspire action and make you feel connected.

3 Keys to Conversion Optimization: Mikel Chertudi of Adobe

In the 1989, Greg LeMond overcame a 50 second deficit in the final stage to win the Tour de France by 8 seconds.  He clocked the second fastest time trial ever recorded in the Tour de France.  So how did LeMond secure a stunning victor after 3 weeks and 2025 miles?

Optimization.  The optimization of his equipment, including aerodynamic handle bars and helmet, allowed LeMond to shave crucial seconds from his time and ride to victory in front of his less well optimized competitors.

Optimization results had a big impact on this race and they can have a big impact on business as well. I recently attended a session by Mikel Chertudi, Senior Director of Marketing of Adobe on Conversion Optimization: From Strategy to Execution. He offered strategies for businesses to optimize their digital marketing, in order to move ahead of the pack and secure a victory.

Adobe Contribute 4 – Desktop Blogging Software

Contribute LogoI know it sounds odd, but Macromedia Adobe recently announced Contribute 4 and one of the key features is blogging. Contribute as desktop publishing software? Yep.

According to Contribute’s website, the application now supports MetaWeblog which means it should work with WordPress, Blogger, Movable Type and many others.

At first thought, Contribute doesn’t seem like your average blogging application and that’s because it isn’t. Contribute has worked its way into many workplaces as WYSIWYG website editing software. It was a great solution for those that wanted to edit their website, yet steer clear of the technical aspect of a website.