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Lee Odden

ad:tech New York Search Marketing Masters

Lee Odden on Nov 7th, 2011     adtech, Interactive Marketing, Online Marketing, SEO

New YorkAs part of my November cross country efforts to share search, social media and content marketing insights, I’ve switched from BlogWorld Los Angeles last week to ad:tech New York this week. I’m really looking forward to a great group of Search Marketing sessions at one of the the largest Interactive Marketing conferences in the world. In the past year I’ve been to London, San Francisco, Barcelona and many other great cities (even Cleveland!) but New York is by far one of my favorite places for a conference.

Earlier this year the amazing Melanie Mitchell, SVP of Search at Digitas, was serving as a conference Marketing Master for the Search Engine Marketing track and she asked me to speak at my first ad:tech in San Francisco.  When I was asked to perform those same SEM track programming duties for the ad:tech New York show, I had to say yes!

Lee Odden

ad:tech New York Keynote: State of the Industry

Lee Odden on Nov 7th, 2007     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing

ad:tech Keynote

Topics for this morning’s keynote centered on the notion of the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.

The panel was moderated by Randall Rothenberg, President and CEO of IAB. Panelists included:

  • Suzie Reider, Head of Ad Sales YouTube.com
  • Michael Barrett, EVP, Chief Revenue Officer Fox Interactive Media
  • Arianna Huffington, c-founder and Editor in Chief Huffington Post
  • Matt Freeman, CEO Tribal DDB Worldwide

Randy Rothenberg of the IAB started out with a brief overview citing promosing industry statistics: The interactive advertising industry is near $20 billion, there are over one billion internet users world wide and 80% of adults use the internet.Despite that progress and good news, the interactive advertising industry is at risk due to possible regulation from “anti consumer advocates”. The FTC has raised the spectre of regulation not only of cookies but reccommendations to implement opt in requirements for all ads. The regulation advocates’ position is basically, “The time for fact finding is over, it’s time for us to regulate.”

Lee Odden

ad:tech NYC Day One Photos

Lee Odden on Nov 6th, 2007     adtech, Marketing PR Conferences, Online Marketing, Web Analytics

Welcome to ad:tech NYC

Arriving at JFK was surprisingly un-eventful and smooth. Carry on is certainly the way to go. I walked right off the plane and to the taxi area where a town car agreed to take me to Midtown for the same price as a cab. There is no substitute for a ride with legroom.

Upon arrival at the Hilton where the ad:tech NYC conference was being held, I ran into Patrick Gavin of Text Link Ads/Media Whiz. A great guy and very successful as well. I didn’t think to take a photo, but in case you don’t know him, he looks like that fellow on the show “The Bachelor”.

Bruce Clay ad:tech NYC

Lee Odden

ad:tech New York Blogger Bonanza

Lee Odden on Nov 4th, 2007     adtech, Interactive Marketing, Marketing PR Conferences, Online Marketing

adtech-newyork.gif

Next week I’ll be attending my last “blogging only” conference of the year, ad:tech New York, and possibly for quite a while. I will be performing blogging duties for the adtechblog.com along with Sara Holoubek, Richard Cacciato, Craig Peters, Steve Hall, Angela Natividad and Robert Gorell. With that many bloggers and over 10,000 people registered for the event, that’s what I call a blogger bonanza!

Attending conferences purely to blog has been great the past few years but speaking and performing editor duties for our media sponsorships has taken a much higher priority. Of course, when I am fortunate enough to be able to speak at a conference there’s always some blogging that goes along with it. :)

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