Online Marketing Blog

After a great opening keynote presentation by Arianna Huffington, I was drawn into the nearby speaker ready room and ran into the always inspiring Brian Solis. Brian’s Marketing Masters track at ad:tech San Francisco was on my list for live blogging and as always, he shared a great mix of insights and inspiration about business on the social web.

I haven’t live blogged in a while, so forgive the rough edges

How do we improve the game for social media in business?

Why have people begun to hate the term “social media”? It’s about what social media is not. Social media is neither one to many marketing or many to many. It’s about 1+1=many.

Today I’ll be speaking at ad:tech San Francisco with one of my favorite people in the Search Marketing industry, Melanie Mitchell, who is a Senior VP of Search Strategy at Digitas. She’s tasked a panel including Simon Heseltine, Rob Snell and myself to talk about “Modern Search Engine Optimization”.

While SEO is a billion dollar industry, many companies focused on advertising are quite new to how SEO might fit within an online marketing strategy. With plenty of outdated and mis-information online amidst a fast changing industry, it can be a challenge to have confidence in what’s true and best practices. Few marketers want to invest in something they don’t quite understand. Or at least not understand where it fits for connecting the brand and customers to drive revenue.