Online Marketing Blog

Well, here’s the first big announcement during ad:tech Chicago, Drew Ianni was appointed Chair, Programming.

ad:tech Executive Chair Susan Bratton, who oversaw the production of ad:tech Chicago comments: “Drew and I have been friends and colleagues for years, and I‚Äôm proud to announce him as my successor,” said Susan Bratton, CEO of Cendara, Inc. and new ad:tech advisory board Chair Emeritus. “I am excited to see him continue to grow ad:tech as a premium brand.”.

Ianni has a pretty extensive backround reaching back to 1995 with CKS and most recently with Sheridan Square Partners.

Hopefully I will get a chance to meet Drew and get his take on the future of ad:tech and interactive marketing in general.

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I am sitting here in my hotel room in Chicago getting things lined up for the ad:tech conference which is to start tommorrow. As I walked through the lobby I waved hi to Bruce Clay who was chatting with Dana Todd, no doubt strategizing their session for tomorrow morning, “Organic SEO Fireside Chat with the Experts”. I am looking forward to the session and will be covering it for the ad:tech blog. Both Bruce and Dana know their stuff to say the least.

Steve Hall encouraged the bloggers covering the conference to take photos, so I brought my trusty, super slim camera for lots of candids. I haven’t used that word, “candids” since working on my high school yearbook. Hopefully the photos from ad:tech will be in focus. Sessions, crowds, tradeshow floor and maybe some after-conference photos are all in store.

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Next week is the next installment of the most popular event for interactive marketers, ad:tech. This year’s Chicago conference promises outstanding keynotes on multicultural marketing, creativity and new ways for marketers to reach customers. Sessions range from search marketing to word of mouth to the development of personas.

The event will be covered on the ad:tech blog by Steve Hall of Adrants, David Berkowitz of 360i, Lee Odden of TopRank Online Marketing (me) and Carly Lesser from CDG Solutions. The sessions I plan on blogging include:

• Organic SEO Fireside Chat with the Experts – Monday 10:30
• Blogging / RSS / Podcasting / Vidcasting – Monday 11:45
• Linking and Optimization for Better Rankings and More Traffic – Monday 2:00