I recently discovered a test AdWords account setup by an ex-staffer and while there was never any activity, it didn’t make sense to keep the AdWords or User account live since it would never be used. A cancel request was sent to Google and this was the response:
“Thank you for your email. I am sorry to hear that you want to cancel your AdWords account. After reviewing your account, I see that you have not submitted your billing information, so your account was never activated. Therefore, you are not getting the option to cancel your account.”
You’d think it would take as much time to just delete as it did to “review” the account and write the email saying “no”. I am curious what the policies are with other search engines that offer paid search advertising? If someone creates an account and then decides not to use it, do they say “no” when the customer asks to cancel?