For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content. For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic storytelling relationship.
The future may be a stream with the authenticity of the social web and the reach of mainstream media.
Lead by moderator Khris Loux, CEO & Co-Founder, Echo this panel took a bleeding edge look on real-time story telling through an open discussion and Q&A.
- Dan Schmidt, Senior Product Manager, CBS Interactive
- Andrew Lyons, Commercial Director, UltraKnowledge
- Dermot Waters, Senior Director of Product Development, CNN.com
- Louis Gray, Managing Director of New Media, Paladin Advisors Group