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Lee Odden

SEO at Wall Street Journal: Interview with Alex Bennert

Lee Odden on May 13th, 2010     Interviews, Online Marketing, SEO, Spotlight on Search


Spotlight on Search Interview with Alex Bennert, Chief Search Strategist at The Wall Street Journal

Spotlight on Search is an interview series that shines a light on search marketing professionals to learn more about the nature of their work, differences in SEO amongst categories of web sites and of course, SEO tips, tactics and useful tools.

AlexThis interview with Alex Bennert, a longtime SEO professional with experience working on very large web sites such as Zillow and now with the Wall Street Journal, offers SEO career advice, explores the difference between in-house, agency and solo SEO practitioner, her experiences providing SEO services for a large publisher and the inevitable obsolescence of technical SEO. Oh yeah, we hit the obligatory social media topic too. Enjoy:

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