On the second day of Content Marketing World, it is apparent that one of the huge pain points of this industry is the struggle between quality and quantity of content. We all seem to feel the need to create more content and publish more often, in order to be seen. However, we also feel the squeeze of resource and time constraints.
Given this struggle, it is no surprise, that the room is packed front to back for 101 Ways to Repurpose Content, a session from Amy Higgins, Senior Manager of Social Media for Zendesk.
Amy opens by assuring the room that with proper planning you can have it all, quantity and quality of content. She shares three primary ways to gain efficiency to ramp up volume and create better content.