Taking a deep dive into analytics at SES San Francisco was the perfect way to kick off the Discovery Channel’s Shark Week.
This team of knowledgeable online experts did not disappoint, and as promised, plunged headfirst into analytics and how to make them work for your organization. In this article I have included 7 things that you need to know about analytics from the “Web Analytics Deep Dive” session on Tuesday afternoon.
#1 – Data is Not Information
Data and information are not the same thing. Data is described as a seemingly unconnected set of numbers and values. Information on the other hand provides context around the data, and labels or groups the content.
Data becomes information once it is organized in a comprehensive way that allows the user to make decisions based on what they see.