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Lee Odden

Is Google Analytics Installed? – GA? Bookmarklet

Lee Odden on Jul 31st, 2007     Blogging

GA? IconHave you ever had to install Google Analytics on each page of a website manually and wondered if you got every page? Or wondered if a new client’s site already had Google Analytics running? If you are a developer, than you know a quick peek at the source and you’ll know in no time. But for those that don’t know what to look for, you can install the GA? bookmarklet and it’ll do the checking for you and report back.

The GA? bookmarklet code is a small piece of JavaScript that simply checks to see if Google Analytics is installed on the page you have loaded in your browser. If it is, it’ll return “Yes, Google Analytics is installed on this page” if not, it’ll say “No, Google Analytics is not installed on this page.”

Lee Odden

Search Marketing Events

Lee Odden on Jul 12th, 2006     adtech, DM Days, DMA Annual Conference, Interactive Marketing, Marketing Industry News, Marketing PR Conferences, MIMA Seminars, MIMA Summit, Online Marketing, Search Engine Strategies

If you’re looking for sources of information on search marketing, conferences can be a great resource. Or. if you’re a conference junkie like me, then you’ll find the SEOBook “Must See SEO Events” calendar exceptionally useful.¬† Some disclosure here, I am editing the calendar along with Aaron.

Some of the conferences listed include:

  • Search Engine Strategies
  • WebmasterWorld Pubcon
  • ad:tech
  • DMA conferences
  • MIMA
  • eMetrics Summit
  • eTail
  • Shop.org Summit
  • Search Insider Summit
  • OMMA
  • Affiliate Summit
  • SEO Roadshow
  • SEO Bash
  • And more

If you know of a conference that deals in some way with search marketing (SEO or SEM) then drop a comment. Regional events are welcome as well.

Lee Odden

Web Analytics Demystified – Interview with Eric T. Peterson

Lee Odden on May 16th, 2006     Interviews, Marketing Industry News, MIMA Seminars, Online Marketing, Spotlight on Search, Web Analytics

Spotlight on Search – Interview with Eric T. Peterson

When you think of authorities on web analytics, one person that should be on your list is Eric T. Peterson. Eric is currently Vice President with the Visual Sciences division of web analytics firm, WebSideStory, is the author of several books on web measurement and moderates several popular discussion lists on analytics. He also manages an excellent site on web analytics called Web Analytics Demystified. He previously worked as an analyst with JupiterResearch and has been cited in the Wall Street Journal, Washington Post, New York Times, CNN, Business 2.0 and others as an expert on the topic.
Eric will be speaking at a MIMA event tomorrow evening here in Minneapolis so I thought I would check in with him and do a little interview.

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