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Lee Odden

Organic Facebook Marketing Tips From the Pros

Lee Odden on Mar 19th, 2014     Facebook, Online Marketing, Social Media

Facebook Marketing

Facebook has become quite a conundrum for many marketers. For years, companies of all sizes have invested in organic and paid efforts to grow their Facebook fans. The “like” served as an opt-in for consumers to receive brand messages sent “organically”.

But over the past few years, Facebook has diminished the organic reach of brand fan page messages to a thin percent of the total opt-in whole. Now the only option to reach fans is to pay for Facebook advertising which can be hit or miss and leaves organic reach all but non-existent.

For companies without large ad budgets, this is obviously a challenge. Luckily, there are options! Here are tips from our latest Social Media Marketing eBook featuring some of the top Facebook marketing experts. They offer insight that can help you regain and optimize some of your organic traction.

Ashley Zeckman

Free Visual eBook: 20 Ways to Rock The Social Web

Ashley Zeckman on Nov 27th, 2012     Online Marketing, Social Media

20 Ways to Rock the Social WebThe music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.

“Making it” in the social media world isn’t so different. Everyone seems to be a “social media guru” but few seem to deliver on the promise of making a difference and achieving a positive impact on business outcomes.  But like the music business, there are those few who bring varying degrees of talent, dedication and smarts to really leverage the social web to become rockstars in their respective industries and roles.

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