Andrea Vahl

How B2B Marketers Can Use Facebook to Drive Engagement & Generate Leads


Time and time again, B2B marketers have heard, “Facebook doesn’t work for B2B”. That statement could not be further from the truth. What B2B marketers should ask themselves is; am I truly engaging my Facebook audience by sharing things they want to see and interact with?

Facebook can be an incredibly powerful tool, if used correctly. In fact SteamFeed found that 60% of all social media traffic to B2B websites comes from Facebook, Twitter and LinkedIn. So, there is proof that Facebook for B2B marketers works, but now it’s time to figure out how to create better engagement and make more meaningful connections.

Last week at MarketingProfs B2B Marketing Forum, Andrea Vahl took the stage and shared some fantastic insights into how B2B brands can improve visibility, track leads and improve Facebook Ad targeting. Below are some of her best insights.

Free Visual eBook: 20 Ways to Rock The Social Web

20 Ways to Rock the Social WebThe music business is tough. Everyone wants to be a star but only some put in the time, effort and bring the talent to really make a difference and become successful.

“Making it” in the social media world isn’t so different. Everyone seems to be a “social media guru” but few seem to deliver on the promise of making a difference and achieving a positive impact on business outcomes.  But like the music business, there are those few who bring varying degrees of talent, dedication and smarts to really leverage the social web to become rockstars in their respective industries and roles.