17 new web page are published every second.
2 million blog posts are published everyday.
As marketers and content producers, we are indeed, contributing to the information overload of the consumer. Digital marketers spend a huge amount of time churning out and branding content. However, we don’t spend nearly enough time thinking of creating a content brand.
Yes, there is a difference between branded content, and a content brand. Branded content is created for a company. It typically takes a corporate-centric view of the world and hopes consumers embrace the brand.