TopRank Online Marketing

Lee Odden

Pubcon Session: Enterprise SEO

Lee Odden on Dec 6th, 2007     Enterprise SEO, Marketing PR Conferences, Online Marketing, Pubcon, SEO

Enterprise SEO

The Enterprise Level SEO and SEM Issues panel included a great roundup of search marketing expertise with Andrew Gerhart, Scott Polk, Tanya Vaughan and moderation duties handled by none other than Bruce Clay.

First up was Andrew Gerhart, VP of Search for Source Interlink Enthusiast Media who asked, “Are SEO Technicques different for enterprise SEO?”, and then went on to list similarities and differences along with common problems and solutions.

Same:

  • SEO basics
  • Content focus
  • Link popularity

Different:

  • Impact of basics
  • Internal link structure

When building and optimizing a big site, it’s important to define and optimize the site structure. Think about all the ways a user wants it broken down. Design the structure to be more horizontal and avoid silos in preference of themed pyramid structures.

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